In today’s business world, competition is rising. Producing online marketing videos is one way to get a leg up on other businesses, but there are a few things to remember before you get started.

1. Tips to
Help
Your
Video
Marketing
Strategy
In today’s business
world, competition is
rising. Producing
online marketing
videos is one way to
get a leg up on other
businesses, but there
are a few things to
remember before you
get started:

2. Tips to
Help
Your
Video
Marketing
Strategy
1 – The most frequently
searched videos are
“how-to” videos. These
show the viewer how to
perform some particular
action. When you make a
video tutorial, users
searching for related
information will find your
video, and your viewer
base will reflect your
niche market.

3. Tips to
Help
Your
Video
Marketing
Strategy
2 – Have a visible,
working link. Whether it’s
embedded in the video
player or in the
description box below, a
working link will take
viewers to your website
where you can better
control the action, such
as consumer purchases.

4. Tips to
Help
Your
Video
Marketing
Strategy
3 – Get others involved;
take into consideration
the opinions of your team
members. It’s important
for your video to come
off as pleasant and
professional, and that
means only hiring the
best people for the job.

5. Tips to
Help
Your
Video
Marketing
Strategy
4 – Though not
recommended, it is
possible to develop
quality videos on your
own. It may require a
lot of trial and error,
but if you pull it off
you could give your
video a really personal
and natural feel.

6. Tips to
Help
Your
Video
Marketing
Strategy
5 – Decide what kind of
tone you want your
videos to exhibit and
stick with it. Though
“how-to” videos are most
popular, they are not
required for a great
following. Humor can
often work even better.
Make sure you get to
know your audience so
you can better cater your
videos to their liking.

7. Tips to
Help
Your
Video
Marketing
Strategy
6 – Bring your camera
to professional events.
There may possibly be
experts willing to be
interviewed and you
can better document
your experience.

8. Tips to
Help
Your
Video
Marketing
Strategy
7 – Be sure to reach
out to your customers.
If you ask questions
they will answer and
give you valuable
feedback for your
video or company.

9. Tips to
Help
Your
Video
Marketing
Strategy
8 – Coming across as
honest gets you more
viewers. People
naturally like those
who are sincere and
will enjoy your video
and be more likely to
return to watch more.

10. Tips to
Help
Your
Video
Marketing
Strategy
9 – Share your videos.
There’s no use making
a video if you’re not
going to help people
see it. Whenever you
have a new video, post
about it on your blog
or website.

11. Tips to
Help
Your
Video
Marketing
Strategy
10 – Provide excellent
content. You don’t
have to have all the
fanciest equipment to
produce a great video
people will love, as
long as the content is
meaningful to viewers,
they’ll want more.

12. Tips to
Help
Your
Video
Marketing
Strategy
11 – Allow viewers to
comment on your
videos, and make sure
to respond quickly to
both positive and
negative responses.
Always monitor your
comments section.

13. Tips to
Help
Your
Video
Marketing
Strategy
12 – If you’re not into
the traditional video
formal, consider doing
a podcast. With
podcasts you will
better be able to
reach a larger
audience and can
potentially charge a
small fee to listen to
your best talks.

14. Tips to
Help
Your
Video
Marketing
Strategy
13 – A few ways to get
viewers is to relate your
video to interesting news or
amusing them with a
demonstration. Using video
hosting sites can boost
traffic, but a boring video
will quickly disintegrate any
audience you may have.
People crave entertainment,
and the best way to build an
online community is to make
videos that interest people.

15. Tips to
Help
Your
Video
Marketing
Strategy
14 – Use humor. As stated
above, nobody watches
boring videos, and everyone
yawns during an infomercial.
Funny, colorful videos are the
ones that catch a viewer’s
attention. Be creative, be
different, and you will create
a memorable advertisement
that people will want to
share with their friends.

16. Tips to
Help
Your
Video
Marketing
Strategy
15 – Make use of
online video analytics
tools. It is very
important to track
viewers, viewing time
and location. This kind
of information is
useful in figuring out
your target audience.

17. Tips to
Help
Your
Video
Marketing
Strategy
16 – If you have a
generous budget for your
marketing video, consider
paying to upload your
videos on popular sites in
your niche. But don’t use
just any service that may
place your videos on
unrelated sites or as popups, use statistics and
surveys to see what sites
your audience actually
visits.

18. Tips to
Help
Your
Video
Marketing
Strategy
17 – Try wrapping up
your marketing videos
with a question, this
will encourage viewers
to interact and will
also leave a lasting
impression of your
company.

19. Tips to
Help
Your
Video
Marketing
Strategy
18 – If you receive a lot
of a particular question
or concern from your
community, try answering
it in a video. FAQs are
common in text form, but
videos are more
interactive and your
audience may appreciate
a different format for
finding their answer.

20. Tips to
Help
Your
Video
Marketing
Strategy
19 – Take your follower’s
comments personally. Don’t
forget that the main purpose
of your videos is to attract
more viewers, and you won’t
be able to do that if people
think you don’t care about
them. Listening to your
follower’s opinions makes
them feel as if they are
important to you and your
company, and may become
lifelong patrons.

21. Tips to
Help
Your
Video
Marketing
Strategy
20 – Let your audience
know if there is
another video coming.
If you use the phrases
“stay tuned” or
“coming up next” you
are sure to get repeat
viewers. Keep related
videos together to
make it easier on your
viewers.

22. Tips to
Help
Your
Video
Marketing
Strategy
21 – While it is usually
best practice to keep
your videos short, if
you’re well enough
established, creating
longer videos can take
your followers deeper
into certain topics. Be
careful with longer videos
– they need to be more
technical and
informational for viewers
to appreciate them.

23. Tips to
Help
Your
Video
Marketing
Strategy
22 – Having a professional
online presence is a great
benefit to your video
marketing campaign.
Make sure you have a
solid plan of action
before you start working
on your video, and keep
it sincere so that you and
your company keep a
good reputation.

24. Tips to
Help
Your
Video
Marketing
Strategy
23 – Promote your videos.
Just producing a
marketing video and
putting it out there is not
enough. Promoting your
videos increases clickthroughs, and will better
the chance that
consumers see your
content.

25. Tips to
Help
Your
Video
Marketing
Strategy
Creating a video
marketing campaign for
your business is a great
step toward larger
success, but there is
more work ahead.
Keeping these tips in
mind when producing and
publishing your video can
help give your company’s
online presence the boost
it deserves.

26. Tips to
Help
Your
Video
Marketing
Strategy
Contact Me: Vivek Mishra
Digital Marketer
vivek@mvision.in
Media Vision
Communication
Mvision.in