Huge opportunity in serving content starved brands
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An SMB DigitalScape analysis counted approximately 2,400 brands operating 2.5 million business locations, most of which are sub optimizing their local content and missing chances to engage with local customers as a result. Improving these brands’ individual location content represents a $7.5 billion opportunity, one waiting to be seized by publishers, verticals, agencies and others working directly with national and regional multi-location businesses.
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Huge opportunity in serving content starved brands
- 1. THE SHORT CUT TO CONSUMER’S HEART CONTENT+ Local Content Analysis of 10-to-250 & 251-to-1000 Brands Here’s Some Big Data on Local Locations (Content +) = (> Listing Info) Local Content Content Density/Intensity 10 - 1000 Location Brands Account for 15 % of the Market There are some 2,400 brands with some 2.5M locations in the U.S. Helping those locations act and look and feel like a local business is an estimated $7.5B market opportunity. Content+ Google loves More conversions Consumers love Differentiation Distribution of multi-location brands 1-10 11-250 251-500 501-1000 1000-5000 5000+ Local Content Marketing Opportunity $7.5B+2,538,752 Locations 2,394 Brands Local Content Marketing Opportunity $1.1B+362,139 Locations 1,796 Brands % of social pages with modest content Larger brands have relatively better content. Smaller brands are falling behind. for 10-1000 sized brands, which is approx 14% of the market Text (Audio) Visual Collateral Contests Research 61.3% 24.4% 5.9% 4.0% 4.3% 73% 0.1% Store Locator on Parent site Local Information Textual Content (Audio) Visual Content Engagement Local Website Penetration Local Social Penetration Local Mobile Penetration 16% 18% 4% 9% 15% 25% 6% 31% 10-250 251-1000 10-250 251-1000 35% 66% 78% (Content+) = Engagement = Success Content+ for Brands Curation Distribution Local Content Marketing Opportunity 4% 6% 15% 28% 68% 78% 62% 29% Local Website Local Mobile Local Social Local Textual Content Social Video Content 10-250 251-1000 1001-5000 9% 31% 25% 73% Web/Mobile Social Media Search Engines Email Non-digital 39% 68% 29% 60% 22% 35%