One of three presentations for Progressive Librarians Guild - UA Chapter's LIS Skillshare, November 17, 2009.

2. Event Planning & PromotionsPLG-UA LIS SkillshareNovember 17, 2009 Nicole Pagowsky, M.A. Outreach Information Specialist

3. Five Steps Plan Package Promote Produce Profit

4. Step 1: Plan Description Who is event intended for? What is the event/activities? Where will it take place? Date/time? Conflicts? Etiquette Funding or collaboration necessary? a: Why are you planning this event? b: Why would they want to attend? Components Who? ------------------------------ What? ----------------------------- Where? --------------------------- When? ---------------------------- How? ------------------------------ Why? ------------------------------

6. Why would this target group attend?

7. Can you answer what's in it for me?

8. What styles of design might appeal to this group?

9. What media sources would this group consume to find your message?

10. Are you considered within this demographic? Do you need a liaison for outreach?

11. Should you collaborate with other groups or organizations?Step 2: Package Questions to consider:

13. Reminders

15. "Personal brand"

20. Create community connections

21. Expand resources

22. Cash in on statistics

23. For assessment

25. Contact Nicole Pagowsky nicolepagowsky@gmail.com http://pumpedlibrarian.blogspot.com http://twitter.com/pumpedlibrarian http://www.u.arizona.edu/~nfp