Vanilson Buregio's presentation about Social Machines. For more information: http://bit.ly/smparad

1. SocialMachines:AUnifiedParadigmtoDescribe
SocialWeb-OrientedSystems
VanilsonBurégio,SilvioMeira,NelsonRosa
UniversidadeFederaldePernambuco
CentrodeInformática,Recife,Pernambuco-Brazil

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 TheWebistransformingthewaywedevelopsoftware
– Openprogrammableplatformofinformation,applicationsandservices
– Changingthewaywecommunicateandinteract
Introduction

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 TheSemanticsofComputationischanging
– Newbreedsofapplicationsareemerging
– Computingmeansconnecting
– Blending computationalandsocialelementsintosoftwarehasgainedsignificant
attention!
Introduction
Computational
Systems
Knowledge
Computational
Process
SocialProcess
Information
People
Interactions
SocialWeb

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 Recentresearchtopicinitsformationstage
 Conceptsoverlapdifferentfields
 SomeUnderstandingIssues
– Severalquestionshavebeenraisedamongresearchersinterestedinthistopic
– Difficultiesinunderstandingitsboundaries
SocialMachines
Promisingwayforunifyingbothcomputationalandsocial processes
Lackofacommonandcoherentconceptualbasis

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 Aimsofthiswork
– SystematicallyinvestigateeffortsrelatedtoSocialMachines
– BuildapreliminaryclassificationschemetostructurethescienceofSocial
Machines
– Provideanoverviewofthisresearchareaandrelatedtopics
– Promotediscussionamongresearchers(#socm2013workshop)
Goals
Howhavetheexistingapproachesbeenblending
computationalandsocialelementsintosoftware?
Question

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 “SocialMachines”paradigmasaresultoftheconvergenceofthree
differentvisions
SocialMachines:oneparadigm,differentvisions
Agent-based
Semantic Web
Services
KA
Systems
Crowdsourcing
SOCIAL
MACHINE
People as
Computational Units
Software as
Sociable Entities
Social Software
Systems based
on Social Data
Human
computation
Blogs
Social
Networking
Microbloging
Open API
Platforms
Video
sharing
Mashups
Physical
Objects
governed by
Social Data
GWAP
microtask
CAPTCHA
reCAPTCHA
KA-
CAPTCHA
Collaborative
Platforms
e.g. Amazon
Turk
anti-spam
mechanisms
Wikis
WS-HumanTask
BPEL4People
Social
Network
Crowdsourced
Platforms
e.g. Ushahidi
Communities of
Web Services
Social
Networks of
Web Services
Relationship-
aware Systems
Visions,concepts,
approaches,
technologies,
standards…
Conceptualdiagram
Theclosertothecenter,
themore likelytobea
SocialMachine?
Whichsystemsareand
whichsystemsarenot
socialmachines?

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 Toanswer,access:
Beforecontinuing…
HowhaveYOUbeenblendingcomputational
andsocialelementsintosoftware?
http://bit.ly/pptsocial
Nextslideisthe“Socialppt”…

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To answer, access: http://bit.ly/pptsocial

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Information Knowledge
System People
The“Socialppt”blendscomputationalandsocialprocesses…
Computational process “Social process”
 ItisconnectedtotheWeb
 Itenables“socialinteractions”
 Its “content”isco-created

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 Toanswer,access:
ThinkingaboutSocialMachines…
Isthe“SocialPPT”aSocialMachine?
http://bit.ly/isSociam
Why? Why NOT?

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To answer, access: http://bit.ly/isSociam

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Visionof
“SocialSoftware”
Backingtowork…
Foundations

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SocialSoftware: EarlySocialMachines
SocialNetworking
Blogs
Videosharing
Microblogs
TheSocialWeb
Changinginthewaywe
communicate…
Web2.0
SocialMachineshasitsoriginsonsocialcomputing…
InitialgenerationofWeb-basedsocial
software

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SocialSoftware:OpenAPIsPlatforms
Changingthewaywedevelopsoftware
Movementtoexpose
internalcapabilities as
WebServices
ConceptofPlatformofservices
Allows third-partydevelopers to
createotherapplicationsand
services,ontopoftheplatform,that
aggregate,process,andgenerate
contentbasedonusers’interests

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SocialSoftware: Mashupecosystem
Possibilitytointegratedatafromoneormoresourcesofinformation
ProgrammableWebis concreteproofofthat

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SocialSoftware: SystemsbasedonSocialData
A. Iamnitchi, J. Blackburn, and N. Kourtellis, “The Social Hourglass: An Infrastructure for
Socially Aware Applications and Services,” IEEE Internet Computing, vol. 16, no. 3, pp. 13–23,
May 2012.
Slide by Adriana Iamnitchi
Systemsthattake
advantageofsocialdata
Socialinferencefunctions
provide socialknowledgeto
supportotherapplicationsintheir
decisionmakingprocesses

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SocialSoftware: SystemsbasedonSocialData
PhysicalObjectscontrolled bysocialdata
iStrategyLabs
TurnaFacebooklike,aTweetoraFourSquarecheck-ininto
eventstotriggeractionsonphysicalobjects

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Social Software
Visionof“SocialSoftware”
Social Software
Systems based
on Social Data
Blogs
Social
Networking
Microbloging
Open API
Platforms
Video
sharing
Mashups
Physical
Objects
governed by
Social Data

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Visionof
“PeopleasComputationalUnits”
Effortsthatintegratepeople,intheform ofhuman-based
computing,andsoftwareintoonecompositesystem

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PeopleasComputationalUnits:HumanComputation
WS-HumanTask
CAPTCHAand
itsextensions
BPEL4People
Systemsthatmakesuseof humanabilitiesfor
computationtosolveproblemsthataretrivial
forhumans,butcomplexformachines
standards
Human-ProvidedServices(HPSs)
TheSocialComputeUnit

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PeopleasComputationalUnits: KASystems
Technologies
Taskstransformedintoanenjoyable
gameanddelegates tohumangameplayers.
microtask CollaborativePlatforms

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microtasks
SocialNetwork /Crowdsourced /OpenPlatform
PeopleasComputationalUnits:CollaborativePlatforms
Collaborative Platform

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Visionof “PeopleasComputationalUnits”
KA Systems
Crowdsourcing
People as
Computational Units
Human
computation
GWAP
microtask
CAPTCHA
reCAPTCHA
KA-
CAPTCHA
Collaborative
Platforms
e.g. Amazon
Turk
anti-spam
mechanisms
Wikis
WS-HumanTask
BPEL4Peopl
e
Social Network
Crowdsourced
Platforms
e.g. Ushahidi

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Visionof
Softwareas“SociableEntities”
Weaving social elements into software in order to enable their
“socialization”, mainly in terms of having “social” relationships with other
softwareandinteractingwitheachother.

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SoftwareasSociableEntities
Agent-based
Semantic Web
Services
Communities of
Web Services
Relationship-
aware Systems
Social Networks
of Web Services
SemanticwebtechnologiesareusedtoimprovethemeaningofWebServices’
descriptionsand,consequently, tofacilitatetheinteractionsof
loosely-coupled WebServices
SimilarWebServices(WS)intogroupsknownascommunities. WSsinteract
witheachother,incommunities,todecidewhowillberesponsiblefor
treatingaspecificrequest.
TurnWebServicesintonodesofdifferentsocialnetworksa to
supporttheprocessofdiscovery, composition andothercollaborative
processes
Systemcanbeviewedasasociableentitywhoseinteractions
witheachotheraredeterminedbytheir“social”relationships.Facebook
isarelationship-aware SocialMachine

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Agent-based
Semantic Web
Services
Software as
Social Entities
Communities of
Web Services
Social
Networks of
Web Services
Relationship-
aware Systems
Visionof Softwareas
SociableEntities”

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Agent-based
Semantic Web
Services
KA Systems
Crowdsourcing
SOCIAL
MACHINE
People as
Computational Units
Software as
Social Entities
Social Software
Systems based
on Social Data
Human
computation
Blogs
Social
Networking
Microbloging
Open API
Platforms
Video
sharing
Mashups
Physical Objects
governed by
Social Data
GWAP
microtask
CAPTCHA
reCAPTCHA
KA-
CAPTCHA
Collaborative
Platforms
e.g. Amazon Turk
anti-spam
mechanisms
Wikis
WS-HumanTask
BPEL4People
Social Network
Crowdsourced
Platforms
e.g. Ushahidi
Communities of
Web Services
Social
Networks of
Web Services
Relationship-
aware Systems
SocialMachineparadigm
reliesonsocial
computingandshall be
theresultofthe
convergenceofthe
threemainvisions,
Unifyingmentalmodelfor
understanding,describingand
designingeachandeveryentity
connectedtotheWeb.

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 [Re]definitionofaunifiedabstractionmodel [Done]
 PreliminaryEngineeringguideline[Done]
 Descriptionof someexistingSocialMachines[Done]
 Definition ofmetrictoindicateSocialMachines complexity[PartiallyDone]
 SoMAr:SocialMachine-orientedArchitecture[PartiallyDone]
 DefinitionofSociabilityasqualityattributeof Software[ToDo]
 SMADL:SocialMachineArchitectureDescriptionLanguage[PartiallyDone]
 HuLKs:HumanLikeKnowledgeSystems[ToDo]
 SubjectandImplementationprojects[PartiallyDone]
StatusoftheWorkandFutureDevelopments

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ThinkingaboutLehman’sSoftwareEvolution…
Mustsoftwaresystemsbeabletobe
*SOCIAL*ortheyriska*LONELY*death?
“Socialmachinesdonotexistinisolation”

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Thankyou!
vaab@cin.ufpe.br
vanilson.com