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Web 2.0 2012 - lesson 3 - blog
1. Web 2.0 blog, wiki, tag, social network: what are they, how to use them and why they are important Lesson 3: blogs
2. This material is distributed under the Creative Commons "Attribution - NonCommercial - Share Alike - 3.0", available at http://creativecommons.org/licenses/by-nc-sa/3.0/ Part of the slides is the result of a welcome distance collaboration with prof. Roberto Polillo, University Milan Bicocca ( http://www.rpolillo.it )
3. Blog http://it.youtube.com/watch?v=NN2I1pWXjXI (Blog) Short for web log (event log) public diary: website maintained by specialized software (Content Management System (CMS) family), designed for simple publishing of text and multimedia images The units of content ( posts ) are published in temporal sequence ( http://www.wordreference.com/definition/post ) Template usage for the User Interface From one to three columns, header, ev. footer In the bottom of each post, signature, date / time, permalink, b acklink/trackback to other blogs posts referencing my blog http://en.wikipedia.org/wiki/Blog
14. Wordpress Basic Wordpress elements: Posts Title, author, date, categories, tags, [comments] Pages (static pages) Title, author, date, [comments] Plugins Allow to add functionality (eg widgets) on the fly, without programming Themes Code that describes the graphic appearance (and other) of the site, can be changed with a click
25. Editor : has extensive powers, but only on content: articles, pages, categories, comments (can not intervene on issues, plugins, widgets)
26. Author : can write, erase and edit articles and upload files, and approve and edit comments to articles. Can not intervene on the articles by other authors.
27. Contributor : can create articles, but can not publish them (must be approved by an editor or administrator) NB: The Dashboard is available in many languages
28. Blogs use RSS feeds (see below) and “tagging” (see below) Installed on your server or on existing website (free / fee) Born in 1997, exploded in 2002, the number today? the most complete survey - who, what, how: http://www.technorati.com/blogging/state-of-the-blogosphere/ In Italy: http://it.blogbabel.com/classifica-blog/ http://vaccaricarlo.wordpress.com (see dashboard and stats) http://camerino20.wordpress.com Blog
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30. Who are the Bloggers http://technorati.com/blogging/article/state-of-the-blogosphere-2011-part1/
31. Corporate Blog Corporate blog is a blog written and edited by a company to share information about their products and services Unlike a website, where communication is directed to users, a corporate blog is to exchange bidirectional. In fact, a corporate blog is a new marketing model: tools born for consumer used for business A corporate blog is a way by which producer and consumer of information. The very fact of opening a blog means to start a process of analysis of company weaknesses http://googleblog.blogspot.com/ http://www.corporateblog.it/ http://blog.ducati.com/ : new tools! http://www.invesp.com/blog-rank/Blog_Council_%28Corporate_Social_Media%29
32. Corporate Blog 10 Tips for Corporate Blogging http://mashable.com/2010/07/20/corporate-blogging-tips/ 1. Establish a Content Theme and Editorial Guidelines 2. Choose a Blogging Team and Process 3. Humanize Your Company 4. Avoid PR and Marketing 5. Welcome Criticism 6. Outline a Comment Policy 7. Get Social 8. Promote Your Blog 9. Monitor Mentions and Feedback 10. Track Everything
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35. Examine most important blogs in Technorati ranking and first three blog in your country ranking (Italians from http://it.blogbabel.com/classifica-blog/ )