FIRST DOWNLOAD the powerpoint!!
1. Begin Slide Show: Just as you would begin a normal presentation, start your Slide Show in PowerPoint
by going to the top navigation, clicking 'Slide Show,' then 'Play from Start.'
2. Open Board and Categories: Once you are in Slide Show mode, click twice to display the board. You'll
now see a Jeopardy-style layout of questions. Then, unveil the five main categories of the game -- General
Marketing, Attract, Convert, Close, Delight, and Inbound Sales -- by clicking five times.
3. Play a Point Value: Click one final time to have all the point values highlighted in yellow -- this means
you're ready to play! Have a player on one team announce the category and point value they'd like to
tackle first. If they said 'General Marketing for $100,' go to the General Marketing category and click on
$100.
Once you click $100, the PowerPoint will automatically take you to that question. Give the team 60
seconds to deliberate and come back with an answer. After the team provides an answer, you'll need to
click into the presentation once to reveal the answer. The answer will appear in bold.
Now, this is the most critical part of the PowerPoint. After revealing the question, in order for the PowerPoint
to work properly, you'll need to click the yellow 'BACK' button on the bottom right corner of the answer
slide. Once you do, you'll be brought back to your original board -- with the question you just answered
missing from it. You can now continue playing until all the cards are gone! However, if you don't click
'BACK' ... you'll have to start all over again. :(
22. Attract $500
You don’t just want traffic to your
site, you want the right traffic. Your
ideal visitors can be targeted by
creating holistic ideals of what your
customers are like, also known as
______.
28. Convert $300
A ____ is a person who has in
some way, shape, or form
indicated interest in your
company's product or service
by filling out a form on your site.
38. Close $300
A(n) ________ is series of automated
emails that will be sent (or not)
based on a person's behavior or
contact information. With this, you
can trigger actions based on any
information you have about your
leads.
42. Close $500
True or False: Marketing
automation is when you save
marketing time by automating
all your marketing messages.
43. Close $500-Answer
False.
(Marketing automation is not simply robotizing your marketing
to spam mass messages, it’s a series of automated actions that
you can trigger to occur based on a person’s specific behaviors
or contact information).
BACK
44. Delight $100
Just because someone has
written you a check doesn’t
mean you can forget about
them. The delight stage focuses
on turning customers into what
for your brand?
46. Delight $200
It’s important to offer a personalized
experience to each customer. What are
at least two tools you can use to offer
that personalized experience?
48. Delight $300
After a customer has purchased, you
should provide consultation or
education on how to easily get
started with your product or service.
This is called what?
51. Delight $400-Answer
True
(While your customer service teams manage customer retention,
your marketing team should be creating the same lovable
marketing experience for potential customers as they do actual
ones).
BACK
52. Delight $500
Customers who value your product
or service through their customer
lifetime can help your business by
providing ________.