SlideShare une entreprise Scribd logo

POSITIONING BATTLE FOR YOUR MIND

•Télécharger en tant que PPT, PDF•
•
G
GOEL'S WORLD
BusinessDéveloppement personnel
1  sur  55
POSITIONING : The Battle for Your Mind
A concept so simple, people have difficulty in understanding how powerful it is!
What is Positioning ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Positioning Colgate Is Protection Gillette Is Quality LUX Is Glamour AXE Is Sexual Attraction Pond’s DFT Is Confidence Examples
Brand Identity and Brand Image  Brand Positioning
“ To position a product/service in the minds of consumers relative to competitors” Ries and Trout
A ‘reason to be’ “The brand has to be distinctive, relevant and appealing to its target audience”
Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why is Positioning Required ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How it is done… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],How it is done…
Brand Positioning : Complan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Positioning : Complan “ Complete planned food”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brand Positioning : Boost
Brand Positioning : Boost “ Boost is the secret of my energy”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brand Positioning : Bournvita
Brand Positioning : Bournvita “ Poshan bhi swaad bhi”
Positioning of a leader ,[object Object],[object Object],[object Object],[object Object],[object Object]
Positioning of a follower ,[object Object],[object Object],[object Object],[object Object],[object Object]
‘ You concentrate on the perceptions of the prospect, not the reality of the product’ - Al Ries & Jack Trout
‘ It’s difficult to change behaviour, but easy to work with it’
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What you need…
Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guidelines ,[object Object],[object Object],[object Object],[object Object]
What is Key Insight? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
More on Key Insight… ,[object Object],[object Object],[object Object],[object Object]
More on Key Insight… ,[object Object],[object Object],[object Object]
Proper Positioning ,[object Object],[object Object],[object Object],[object Object]
In order to Position a Brand… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How do I begin to Position my Brand?
The 3C’s of Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And then… ,[object Object],[object Object],[object Object],[object Object]
FOCUS OF POSITIONING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],STEPS IN POSITIONING
Brand Positioning ,[object Object],[object Object],[object Object],[object Object]
First Steps…. ,[object Object],[object Object],[object Object],[object Object]
Identifying and establishing Brand Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Positioning Guiding Principles…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Positioning - The Process….
POP and POD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nuts and Bolts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
POP and POD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
POP and POD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
POP AND POD: BMW over the years 1971 1975 1985 1991 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Establish POP and POD in marketplace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Brand Positioning Statement For women ages 25-55, Loreal Revitalift Anti-wrinkle and firming cream reduces facial wrinkles and firms your skin. NO REASON WHY!
Positioning Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Attribute or Benefit approach ,[object Object],[object Object],[object Object],[object Object]
Positioning Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Positioning Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You

Recommandé

Brand strategy
Brand strategyBrand strategy
Brand strategyAndy Chou
 
Brand Awareness
Brand AwarenessBrand Awareness
Brand AwarenessUrban Interactives
 
Brand Audit - Kohl's
Brand Audit - Kohl'sBrand Audit - Kohl's
Brand Audit - Kohl'sCheyonna Navarro
 
Brand Management - Brand Identity & Image
Brand Management - Brand Identity & ImageBrand Management - Brand Identity & Image
Brand Management - Brand Identity & ImageDarshan Shamsundar
 
What is Brand identity (BRAND IDENTITY PRISM)
What is Brand identity (BRAND IDENTITY PRISM) What is Brand identity (BRAND IDENTITY PRISM)
What is Brand identity (BRAND IDENTITY PRISM) Joseph Chimkupete
 
The Deconstruction of Red Bull (7 P's)
The Deconstruction of Red Bull (7 P's)The Deconstruction of Red Bull (7 P's)
The Deconstruction of Red Bull (7 P's)nmladenoska
 
Brand positioning
Brand positioningBrand positioning
Brand positioningDr. Shiv S Tripathi
 
Brand Management Training Program
Brand Management Training ProgramBrand Management Training Program
Brand Management Training ProgramBeloved Brands Inc.
 

Recommandé

Brand strategy
Brand strategyBrand strategy
Brand strategyAndy Chou
 
Brand Awareness
Brand AwarenessBrand Awareness
Brand AwarenessUrban Interactives
 
Brand Audit - Kohl's
Brand Audit - Kohl'sBrand Audit - Kohl's
Brand Audit - Kohl'sCheyonna Navarro
 
Brand Management - Brand Identity & Image
Brand Management - Brand Identity & ImageBrand Management - Brand Identity & Image
Brand Management - Brand Identity & ImageDarshan Shamsundar
 
What is Brand identity (BRAND IDENTITY PRISM)
What is Brand identity (BRAND IDENTITY PRISM) What is Brand identity (BRAND IDENTITY PRISM)
What is Brand identity (BRAND IDENTITY PRISM) Joseph Chimkupete
 
The Deconstruction of Red Bull (7 P's)
The Deconstruction of Red Bull (7 P's)The Deconstruction of Red Bull (7 P's)
The Deconstruction of Red Bull (7 P's)nmladenoska
 
Brand positioning
Brand positioningBrand positioning
Brand positioningDr. Shiv S Tripathi
 
Brand Management Training Program
Brand Management Training ProgramBrand Management Training Program
Brand Management Training ProgramBeloved Brands Inc.
 
Kapferer's Brand Identity Prism - IIMA
Kapferer's Brand Identity Prism - IIMAKapferer's Brand Identity Prism - IIMA
Kapferer's Brand Identity Prism - IIMAVineet Shukla
 
Chapter 2 (customer based brand equity)
Chapter 2 (customer based brand equity)Chapter 2 (customer based brand equity)
Chapter 2 (customer based brand equity)Jawad Chaudhry
 
Branding Design Process PowerPoint Presentation Slides
Branding Design Process PowerPoint Presentation Slides Branding Design Process PowerPoint Presentation Slides
Branding Design Process PowerPoint Presentation Slides SlideTeam
 
Brand management
Brand managementBrand management
Brand managementRaminder Pal Singh
 
Branding chapter 1
Branding chapter 1Branding chapter 1
Branding chapter 1Bipasha Matin
 
Brand Management
Brand ManagementBrand Management
Brand ManagementMs. Shery Asthana
 
How to be a Brand Manager
How to be a Brand ManagerHow to be a Brand Manager
How to be a Brand ManagerBeloved Brands Inc.
 
Brand Positioning Model
Brand Positioning Model Brand Positioning Model
Brand Positioning Model Tony Monda
 
BRAND POSITIONING & VALUES
BRAND POSITIONING & VALUES BRAND POSITIONING & VALUES
BRAND POSITIONING & VALUESAvinash Singh
 
Brand management Full notes
Brand management Full notesBrand management Full notes
Brand management Full notesversatileBschool
 
Brand building basics
Brand building basicsBrand building basics
Brand building basicsMohamad Bajouk
 
Brand management
Brand managementBrand management
Brand managementshiva chegini
 
Brand Management
Brand ManagementBrand Management
Brand ManagementJens Dallmann
 
Brand strategy
Brand strategyBrand strategy
Brand strategyZaid Sarhan, MBA
 
Branding ppt
Branding pptBranding ppt
Branding pptjwayne2013
 
BRAND POSITIONING AND VALUES
BRAND POSITIONING AND VALUESBRAND POSITIONING AND VALUES
BRAND POSITIONING AND VALUESAshish Hande
 
Dynamics of Brand Personality
Dynamics of Brand PersonalityDynamics of Brand Personality
Dynamics of Brand PersonalitySj -
 
Brand Architecture
Brand ArchitectureBrand Architecture
Brand ArchitectureVGYAPUN
 
Brand Positioning
Brand PositioningBrand Positioning
Brand PositioningSj -
 
Under Armour Marketing Analysis Report
Under Armour Marketing Analysis ReportUnder Armour Marketing Analysis Report
Under Armour Marketing Analysis ReportIsamar Miranda
 
Branding & Brand Positioning
Branding & Brand PositioningBranding & Brand Positioning
Branding & Brand PositioningSamer Meqdad
 
Brand positioning
Brand positioningBrand positioning
Brand positioninggyaanmasti
 

Contenu connexe

Tendances

Kapferer's Brand Identity Prism - IIMA
Kapferer's Brand Identity Prism - IIMAKapferer's Brand Identity Prism - IIMA
Kapferer's Brand Identity Prism - IIMAVineet Shukla
 
Chapter 2 (customer based brand equity)
Chapter 2 (customer based brand equity)Chapter 2 (customer based brand equity)
Chapter 2 (customer based brand equity)Jawad Chaudhry
 
Branding Design Process PowerPoint Presentation Slides
Branding Design Process PowerPoint Presentation Slides Branding Design Process PowerPoint Presentation Slides
Branding Design Process PowerPoint Presentation Slides SlideTeam
 
Brand Positioning Model
Brand Positioning Model Brand Positioning Model
Brand Positioning Model Tony Monda
 
BRAND POSITIONING & VALUES
BRAND POSITIONING & VALUES BRAND POSITIONING & VALUES
BRAND POSITIONING & VALUESAvinash Singh
 
Brand management Full notes
Brand management Full notesBrand management Full notes
Brand management Full notesversatileBschool
 
BRAND POSITIONING AND VALUES
BRAND POSITIONING AND VALUESBRAND POSITIONING AND VALUES
BRAND POSITIONING AND VALUESAshish Hande
 
Dynamics of Brand Personality
Dynamics of Brand PersonalityDynamics of Brand Personality
Dynamics of Brand PersonalitySj -
 
Brand Architecture
Brand ArchitectureBrand Architecture
Brand ArchitectureVGYAPUN
 
Brand Positioning
Brand PositioningBrand Positioning
Brand PositioningSj -
 
Under Armour Marketing Analysis Report
Under Armour Marketing Analysis ReportUnder Armour Marketing Analysis Report
Under Armour Marketing Analysis ReportIsamar Miranda
 

Tendances (20)

Kapferer's Brand Identity Prism - IIMA
Kapferer's Brand Identity Prism - IIMAKapferer's Brand Identity Prism - IIMA
Kapferer's Brand Identity Prism - IIMA
 
Chapter 2 (customer based brand equity)
Chapter 2 (customer based brand equity)Chapter 2 (customer based brand equity)
Chapter 2 (customer based brand equity)
 
Branding Design Process PowerPoint Presentation Slides
Branding Design Process PowerPoint Presentation Slides Branding Design Process PowerPoint Presentation Slides
Branding Design Process PowerPoint Presentation Slides
 
Brand management
Brand managementBrand management
Brand management
 
Branding chapter 1
Branding chapter 1Branding chapter 1
Branding chapter 1
 
Brand Management
Brand ManagementBrand Management
Brand Management
 
How to be a Brand Manager
How to be a Brand ManagerHow to be a Brand Manager
How to be a Brand Manager
 
Brand Positioning Model
Brand Positioning Model Brand Positioning Model
Brand Positioning Model
 
BRAND POSITIONING & VALUES
BRAND POSITIONING & VALUES BRAND POSITIONING & VALUES
BRAND POSITIONING & VALUES
 
Brand management Full notes
Brand management Full notesBrand management Full notes
Brand management Full notes
 
Brand building basics
Brand building basicsBrand building basics
Brand building basics
 
Brand management
Brand managementBrand management
Brand management
 
Brand Management
Brand ManagementBrand Management
Brand Management
 
Brand strategy
Brand strategyBrand strategy
Brand strategy
 
Branding ppt
Branding pptBranding ppt
Branding ppt
 
BRAND POSITIONING AND VALUES
BRAND POSITIONING AND VALUESBRAND POSITIONING AND VALUES
BRAND POSITIONING AND VALUES
 
Dynamics of Brand Personality
Dynamics of Brand PersonalityDynamics of Brand Personality
Dynamics of Brand Personality
 
Brand Architecture
Brand ArchitectureBrand Architecture
Brand Architecture
 
Brand Positioning
Brand PositioningBrand Positioning
Brand Positioning
 
Under Armour Marketing Analysis Report
Under Armour Marketing Analysis ReportUnder Armour Marketing Analysis Report
Under Armour Marketing Analysis Report
 

En vedette

Branding & Brand Positioning
Branding & Brand PositioningBranding & Brand Positioning
Branding & Brand PositioningSamer Meqdad
 
Brand positioning
Brand positioningBrand positioning
Brand positioninggyaanmasti
 
Brand positioning & strategy
Brand positioning & strategy Brand positioning & strategy
Brand positioning & strategy Dominic Mackenzie
 
brand positioning with examples
brand positioning with examplesbrand positioning with examples
brand positioning with examplesLinel Dias
 
Branding in small & medium enterprises
Branding in small & medium enterprisesBranding in small & medium enterprises
Branding in small & medium enterprisesZeeshan Malik
 
Brand mgt by sachin
Brand mgt by sachinBrand mgt by sachin
Brand mgt by sachinshovitsingh
 
Audit Report on Brand - "BMW"
Audit Report on Brand - "BMW" Audit Report on Brand - "BMW"
Audit Report on Brand - "BMW" jitendrasangle
 
Markma Group 4 Presentation Chapter 10 Crafting the Brand Positioning
Markma Group 4 Presentation Chapter 10 Crafting the Brand PositioningMarkma Group 4 Presentation Chapter 10 Crafting the Brand Positioning
Markma Group 4 Presentation Chapter 10 Crafting the Brand PositioningKristoffer Jongco
 
developing a financial services brand
developing a financial services branddeveloping a financial services brand
developing a financial services brandPete Bennett
 
Vivaldi Partners Social Currency Study 2010
Vivaldi Partners Social Currency Study 2010Vivaldi Partners Social Currency Study 2010
Vivaldi Partners Social Currency Study 2010VIVALDI
 
B3 G Consulting Group About Brands
B3 G Consulting Group About BrandsB3 G Consulting Group About Brands
B3 G Consulting Group About Brandsbhalchandrapai
 
1 bsb brand id.key
1 bsb brand id.key1 bsb brand id.key
1 bsb brand id.keyKen DeGilio
 
7 Ways Your Brand Can Help You Raise Money
7 Ways Your Brand Can Help You Raise Money 7 Ways Your Brand Can Help You Raise Money
7 Ways Your Brand Can Help You Raise Money Parker LePla
 
Essentials of Branding - The big Book of Marketing
Essentials of Branding - The big Book of MarketingEssentials of Branding - The big Book of Marketing
Essentials of Branding - The big Book of Marketingbrandsynapse
 

En vedette (20)

Branding & Brand Positioning
Branding & Brand PositioningBranding & Brand Positioning
Branding & Brand Positioning
 
Brand positioning
Brand positioningBrand positioning
Brand positioning
 
Brand positioning & strategy
Brand positioning & strategy Brand positioning & strategy
Brand positioning & strategy
 
Brand Positioning
Brand PositioningBrand Positioning
Brand Positioning
 
Brand Positioning Workshop
Brand Positioning WorkshopBrand Positioning Workshop
Brand Positioning Workshop
 
brand positioning with examples
brand positioning with examplesbrand positioning with examples
brand positioning with examples
 
Beloved Brands: Who are we?
Beloved Brands: Who are we?Beloved Brands: Who are we?
Beloved Brands: Who are we?
 
Branding in small & medium enterprises
Branding in small & medium enterprisesBranding in small & medium enterprises
Branding in small & medium enterprises
 
Brand mgt by sachin
Brand mgt by sachinBrand mgt by sachin
Brand mgt by sachin
 
Audit Report on Brand - "BMW"
Audit Report on Brand - "BMW" Audit Report on Brand - "BMW"
Audit Report on Brand - "BMW"
 
Markma Group 4 Presentation Chapter 10 Crafting the Brand Positioning
Markma Group 4 Presentation Chapter 10 Crafting the Brand PositioningMarkma Group 4 Presentation Chapter 10 Crafting the Brand Positioning
Markma Group 4 Presentation Chapter 10 Crafting the Brand Positioning
 
developing a financial services brand
developing a financial services branddeveloping a financial services brand
developing a financial services brand
 
Vivaldi Partners Social Currency Study 2010
Vivaldi Partners Social Currency Study 2010Vivaldi Partners Social Currency Study 2010
Vivaldi Partners Social Currency Study 2010
 
B3 G Consulting Group About Brands
B3 G Consulting Group About BrandsB3 G Consulting Group About Brands
B3 G Consulting Group About Brands
 
Boost#10 - The Importance of Branding
Boost#10 - The Importance of BrandingBoost#10 - The Importance of Branding
Boost#10 - The Importance of Branding
 
1 bsb brand id.key
1 bsb brand id.key1 bsb brand id.key
1 bsb brand id.key
 
7 Ways Your Brand Can Help You Raise Money
7 Ways Your Brand Can Help You Raise Money 7 Ways Your Brand Can Help You Raise Money
7 Ways Your Brand Can Help You Raise Money
 
Lea Alcantara
Lea AlcantaraLea Alcantara
Lea Alcantara
 
Essentials of Branding - The big Book of Marketing
Essentials of Branding - The big Book of MarketingEssentials of Branding - The big Book of Marketing
Essentials of Branding - The big Book of Marketing
 
CCSBE 2014 Presentation on Branding
CCSBE 2014 Presentation on BrandingCCSBE 2014 Presentation on Branding
CCSBE 2014 Presentation on Branding
 

Similaire à POSITIONING BATTLE FOR YOUR MIND

Chapter 3 (brand positioning)
Chapter 3 (brand positioning)Chapter 3 (brand positioning)
Chapter 3 (brand positioning)Jawad Chaudhry
 
PRODUCT POSITIONING
PRODUCT POSITIONINGPRODUCT POSITIONING
PRODUCT POSITIONINGDeepak Pati
 
The 10 most abused words in Marketing
The 10 most abused words in MarketingThe 10 most abused words in Marketing
The 10 most abused words in MarketingBeloved Brands Inc.
 
How Brands Grow : A summary of Byron Sharp's book on what marketers don't know
How Brands Grow : A summary of Byron Sharp's book on what marketers don't knowHow Brands Grow : A summary of Byron Sharp's book on what marketers don't know
How Brands Grow : A summary of Byron Sharp's book on what marketers don't knowAmie Weller
 
Smart strategic thinking for Marketers
Smart strategic thinking for MarketersSmart strategic thinking for Marketers
Smart strategic thinking for MarketersBeloved Brands Inc.
 
W3 Reading MarketingPositioning and ProductsThis week we will .docx
W3 Reading MarketingPositioning and ProductsThis week we will .docxW3 Reading MarketingPositioning and ProductsThis week we will .docx
W3 Reading MarketingPositioning and ProductsThis week we will .docxcelenarouzie
 
Marketing Seminar MBA Exam - Branding AAST
Marketing Seminar MBA Exam - Branding AASTMarketing Seminar MBA Exam - Branding AAST
Marketing Seminar MBA Exam - Branding AASTDr. Haitham Ibrahim
 
The Power of Branding V2 extended
The Power of Branding V2 extendedThe Power of Branding V2 extended
The Power of Branding V2 extendedPoonam J R
 
Developing Your Domain Expertise And Brand P Osted Final
Developing Your Domain Expertise And Brand P Osted FinalDeveloping Your Domain Expertise And Brand P Osted Final
Developing Your Domain Expertise And Brand P Osted Finalchrisjones421
 
Young Marketers Elite 3 – Assignment Zero.1- Khánh Thy - Đức Hiệp - Hồng Phong
Young Marketers Elite 3 – Assignment Zero.1- Khánh Thy - Đức Hiệp - Hồng PhongYoung Marketers Elite 3 – Assignment Zero.1- Khánh Thy - Đức Hiệp - Hồng Phong
Young Marketers Elite 3 – Assignment Zero.1- Khánh Thy - Đức Hiệp - Hồng PhongPhong Lê
 
Within People - A Guide to Finding Purpose
Within People - A Guide to Finding PurposeWithin People - A Guide to Finding Purpose
Within People - A Guide to Finding PurposeWithin People
 
Within People - A Guide to Finding Purpose
Within People - A Guide to Finding PurposeWithin People - A Guide to Finding Purpose
Within People - A Guide to Finding PurposeKim Hawke
 
Webinar 2: How To Market Your Product or Service
Webinar 2: How To Market Your Product or ServiceWebinar 2: How To Market Your Product or Service
Webinar 2: How To Market Your Product or Servicei2itt
 

Similaire à POSITIONING BATTLE FOR YOUR MIND (20)

Positioning
PositioningPositioning
Positioning
 
Chapter 3 (brand positioning)
Chapter 3 (brand positioning)Chapter 3 (brand positioning)
Chapter 3 (brand positioning)
 
PRODUCT POSITIONING
PRODUCT POSITIONINGPRODUCT POSITIONING
PRODUCT POSITIONING
 
Brand positioning
Brand positioningBrand positioning
Brand positioning
 
The 10 most abused words in Marketing
The 10 most abused words in MarketingThe 10 most abused words in Marketing
The 10 most abused words in Marketing
 
Creating a brand strategy
Creating a brand strategyCreating a brand strategy
Creating a brand strategy
 
How Brands Grow : A summary of Byron Sharp's book on what marketers don't know
How Brands Grow : A summary of Byron Sharp's book on what marketers don't knowHow Brands Grow : A summary of Byron Sharp's book on what marketers don't know
How Brands Grow : A summary of Byron Sharp's book on what marketers don't know
 
Smart strategic thinking for Marketers
Smart strategic thinking for MarketersSmart strategic thinking for Marketers
Smart strategic thinking for Marketers
 
W3 Reading MarketingPositioning and ProductsThis week we will .docx
W3 Reading MarketingPositioning and ProductsThis week we will .docxW3 Reading MarketingPositioning and ProductsThis week we will .docx
W3 Reading MarketingPositioning and ProductsThis week we will .docx
 
Becoming a Leading Edge Brand Consultant
Becoming a Leading Edge Brand ConsultantBecoming a Leading Edge Brand Consultant
Becoming a Leading Edge Brand Consultant
 
Marketing Seminar MBA Exam - Branding AAST
Marketing Seminar MBA Exam - Branding AASTMarketing Seminar MBA Exam - Branding AAST
Marketing Seminar MBA Exam - Branding AAST
 
Brand & Branding
Brand & BrandingBrand & Branding
Brand & Branding
 
The Power of Branding V2 extended
The Power of Branding V2 extendedThe Power of Branding V2 extended
The Power of Branding V2 extended
 
Developing Your Domain Expertise And Brand P Osted Final
Developing Your Domain Expertise And Brand P Osted FinalDeveloping Your Domain Expertise And Brand P Osted Final
Developing Your Domain Expertise And Brand P Osted Final
 
Branding
BrandingBranding
Branding
 
How to run a B2B brand
How to run a B2B brandHow to run a B2B brand
How to run a B2B brand
 
Young Marketers Elite 3 – Assignment Zero.1- Khánh Thy - Đức Hiệp - Hồng Phong
Young Marketers Elite 3 – Assignment Zero.1- Khánh Thy - Đức Hiệp - Hồng PhongYoung Marketers Elite 3 – Assignment Zero.1- Khánh Thy - Đức Hiệp - Hồng Phong
Young Marketers Elite 3 – Assignment Zero.1- Khánh Thy - Đức Hiệp - Hồng Phong
 
Within People - A Guide to Finding Purpose
Within People - A Guide to Finding PurposeWithin People - A Guide to Finding Purpose
Within People - A Guide to Finding Purpose
 
Within People - A Guide to Finding Purpose
Within People - A Guide to Finding PurposeWithin People - A Guide to Finding Purpose
Within People - A Guide to Finding Purpose
 
Webinar 2: How To Market Your Product or Service
Webinar 2: How To Market Your Product or ServiceWebinar 2: How To Market Your Product or Service
Webinar 2: How To Market Your Product or Service
 

Plus de GOEL'S WORLD

56617 Sfm Class 3 And 4
56617 Sfm Class 3 And 456617 Sfm Class 3 And 4
56617 Sfm Class 3 And 4GOEL'S WORLD
 
Vishal Customer Relationship Management New (1)
Vishal Customer Relationship Management New (1)Vishal Customer Relationship Management New (1)
Vishal Customer Relationship Management New (1)GOEL'S WORLD
 
483f1 Types Of Risks And Rbs
483f1 Types Of Risks And Rbs483f1 Types Of Risks And Rbs
483f1 Types Of Risks And RbsGOEL'S WORLD
 
D6161 Turnaround Management 3
D6161 Turnaround Management 3D6161 Turnaround Management 3
D6161 Turnaround Management 3GOEL'S WORLD
 
D250e Turnaround Management 2
D250e Turnaround Management 2D250e Turnaround Management 2
D250e Turnaround Management 2GOEL'S WORLD
 
De955 Turnaround Management 1
De955 Turnaround Management 1De955 Turnaround Management 1
De955 Turnaround Management 1GOEL'S WORLD
 
D55b3 Indian Financial System
D55b3 Indian Financial SystemD55b3 Indian Financial System
D55b3 Indian Financial SystemGOEL'S WORLD
 
8e824 Plc & Financing
8e824 Plc & Financing8e824 Plc & Financing
8e824 Plc & FinancingGOEL'S WORLD
 
88e6esickness Of Industry
88e6esickness Of Industry88e6esickness Of Industry
88e6esickness Of IndustryGOEL'S WORLD
 
12fe2 Sfm Class 1 & 2
12fe2 Sfm Class 1 & 212fe2 Sfm Class 1 & 2
12fe2 Sfm Class 1 & 2GOEL'S WORLD
 
1f69e Warning Signs
1f69e Warning Signs1f69e Warning Signs
1f69e Warning SignsGOEL'S WORLD
 
D5699 Types Of Money
D5699 Types Of MoneyD5699 Types Of Money
D5699 Types Of MoneyGOEL'S WORLD
 
D55b3 Indian Financial System
D55b3 Indian Financial SystemD55b3 Indian Financial System
D55b3 Indian Financial SystemGOEL'S WORLD
 
Ad09a Role Of Sebi And Securities Market
Ad09a Role Of Sebi And Securities MarketAd09a Role Of Sebi And Securities Market
Ad09a Role Of Sebi And Securities MarketGOEL'S WORLD
 

Plus de GOEL'S WORLD (20)

Module4 Sfm
Module4 SfmModule4 Sfm
Module4 Sfm
 
56617 Sfm Class 3 And 4
56617 Sfm Class 3 And 456617 Sfm Class 3 And 4
56617 Sfm Class 3 And 4
 
3e779 Module I
3e779 Module I3e779 Module I
3e779 Module I
 
Vishal Customer Relationship Management New (1)
Vishal Customer Relationship Management New (1)Vishal Customer Relationship Management New (1)
Vishal Customer Relationship Management New (1)
 
483f1 Types Of Risks And Rbs
483f1 Types Of Risks And Rbs483f1 Types Of Risks And Rbs
483f1 Types Of Risks And Rbs
 
D6161 Turnaround Management 3
D6161 Turnaround Management 3D6161 Turnaround Management 3
D6161 Turnaround Management 3
 
D250e Turnaround Management 2
D250e Turnaround Management 2D250e Turnaround Management 2
D250e Turnaround Management 2
 
De955 Turnaround Management 1
De955 Turnaround Management 1De955 Turnaround Management 1
De955 Turnaround Management 1
 
D55b3 Indian Financial System
D55b3 Indian Financial SystemD55b3 Indian Financial System
D55b3 Indian Financial System
 
1992a Module4 Sfm
1992a Module4 Sfm1992a Module4 Sfm
1992a Module4 Sfm
 
8e824 Plc & Financing
8e824 Plc & Financing8e824 Plc & Financing
8e824 Plc & Financing
 
88e6esickness Of Industry
88e6esickness Of Industry88e6esickness Of Industry
88e6esickness Of Industry
 
12fe2 Sfm Class 1 & 2
12fe2 Sfm Class 1 & 212fe2 Sfm Class 1 & 2
12fe2 Sfm Class 1 & 2
 
6a3c4 Npa
6a3c4 Npa6a3c4 Npa
6a3c4 Npa
 
1f69e Warning Signs
1f69e Warning Signs1f69e Warning Signs
1f69e Warning Signs
 
Efd7f Sme(New)(2)
Efd7f Sme(New)(2)Efd7f Sme(New)(2)
Efd7f Sme(New)(2)
 
D5699 Types Of Money
D5699 Types Of MoneyD5699 Types Of Money
D5699 Types Of Money
 
Be260 C Psnew
Be260 C PsnewBe260 C Psnew
Be260 C Psnew
 
D55b3 Indian Financial System
D55b3 Indian Financial SystemD55b3 Indian Financial System
D55b3 Indian Financial System
 
Ad09a Role Of Sebi And Securities Market
Ad09a Role Of Sebi And Securities MarketAd09a Role Of Sebi And Securities Market
Ad09a Role Of Sebi And Securities Market
 

Dernier

Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024Matteo Carbone
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportMintel Group
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 

Dernier (20)

Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample Report
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 

POSITIONING BATTLE FOR YOUR MIND

  • 1. POSITIONING : The Battle for Your Mind
  • 2. A concept so simple, people have difficulty in understanding how powerful it is!
  • 3.
  • 4. Positioning Colgate Is Protection Gillette Is Quality LUX Is Glamour AXE Is Sexual Attraction Pond’s DFT Is Confidence Examples
  • 5. Brand Identity and Brand Image  Brand Positioning
  • 6. “ To position a product/service in the minds of consumers relative to competitors” Ries and Trout
  • 7. A ‘reason to be’ “The brand has to be distinctive, relevant and appealing to its target audience”
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Brand Positioning : Complan “ Complete planned food”
  • 14.
  • 15. Brand Positioning : Boost “ Boost is the secret of my energy”
  • 16.
  • 17. Brand Positioning : Bournvita “ Poshan bhi swaad bhi”
  • 18.
  • 19.
  • 20. ‘ You concentrate on the perceptions of the prospect, not the reality of the product’ - Al Ries & Jack Trout
  • 21. ‘ It’s difficult to change behaviour, but easy to work with it’
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.  
  • 50. Brand Positioning Statement For women ages 25-55, Loreal Revitalift Anti-wrinkle and firming cream reduces facial wrinkles and firms your skin. NO REASON WHY!
  • 51.
  • 52.
  • 53.
  • 54.