5. Online publishing
At its simplest, print on-demand publishing means that
whenever a book is demanded (ordered, bought, requested),
a copy of the book is printed. To anyone who knows anything
about traditional printing methods, this sounds ridiculous.
Setting up a book on a traditional printing press is a long,
Online costly process and to print one copy of a book would cost
PUBLISHING thousands of еuro. The advent of digital technologies,
however, has brought changes.”
6. What is online publishing
• Journal information only
• e.g. institution website
• Abstracts only
• e.g. indexing service – CAB Abstracts
• Journal information + abstracts
• e.g. Journal own website
• Full text articles
• e.g. institutional repository
Online • Journal information + abstracts + full text
PUBLISHING
• e.g. aggregation website - Ingenta
7. WHY PUBLISH ONLINE
• Does it serve your community
• Does it raise your visibility
• Does it raise your value
• Does it offer an alternative model
Does it offer a means of survival
Online
PUBLISHING
8. Why online … potential benefits
• Gain authors
– Greater exposure for their work
• Gain readers
– Easier access and discovery of your
content
• Promotion of journal
Online
PUBLISHING
• Promotion of research
9. Online publishing issues
• Publishing strategy must
consider:
– Opportunities and benefits
– Risk
– Changing trends
Online
PUBLISHING
10. Usage - security issues
• Unusual downloads – people
downloading all content
– for course packs (?OK) or for sale
(?not-OK)
• Restricting abuse through
security features on e-files
– e.g. you can protect a PDF to
prevent printing
Online
PUBLISHING • Plagiarism
– It is easier to plagiarise (but also
easier to find out)
11. Online future
• “in this new electronic age, if it
isn't on-line, for many
purposes it might as well not
exist.”
(“The rapid evolution of scholarly
communication”, by Andrew Odlyzko,
Learned Publishing, 15(1) 2002.
Online
PUBLISHING
13. The Future of Online Publishing
• All Electronic, No More Paper
• Interactive Review, Edit and Revise
• Robotic and AI Searches
• National Subscriptions
• International and Interlinked Databases
• Digital Object identifier (DOIs)
• Digital Human Identifier (DHIs)
Online
publishing
15. What the digital printing is saving to
THE Publishers ?
• the risk of producing
more copies of a given
title than the market
could consume or
afford.
PRINT ON
DEMAND
16. What the consumer – reader
GAINS
1. As the technology improves,
consumer gains more and more
customized products
2. More timely
3. Get books regarding the niche
groups they belongs to
PRINT ON
DEMAND
17. Why to go for Pod
1. Author cannot get published by traditional
publishers for one or more reasons
1. Author is unknown
2. Topic is obscure
3. Topic is controversial
4. Topic is only of interest to a small geographic
area or a small group of people
5. Writing, style, or genre was rejected
2. Author desires complete artistic freedom
1. Author does not agree with editorial changes a
PRINT ON publisher would make
DEMAND 2. Author wants complete control over the books
outcome, database, sales and customers
3. Overall low publishing cost
4. Author would prefer to publish independently
18. A WEB OF ENABLING FACTORS
1. Social movements like blogs, forums
2. Punk/DIY movement
3. Special groups. Large fonts/Cartoons
4. Technology(Printing, documenting, pdf)
5. Book is still a cool thing!
6. Online content is not as safe
7. Successful POD books
PRINT ON 8. Example
DEMAND
19. A Business around web 2.0
1. Remove the bottleneck
2. Risk of huge investment
3. Marketing by self. Collaborating with
retail
4. Zero inventory levels
5. Fierce competition, threats from
established players
PRINT ON 6. Collaboration from players like Amazon
DEMAND
21. Trafford Publishing
(www.trafford.com)
•The first company in the world to offer Print
On Demand ("POD") publishing.
•Print shorter runs or even one copy at a
time, in response to orders from the author
or from retail customers.
•Trafford's service is being used by authors
from more than 100 countries.
PRINT ON •Trafford requires payment from the author to
DEMAND
cover set-up costs, and the author has to do
most of his or her own marketing
22. Trafford Publishing
•Unlike most other POD publishing services,
Trafford owned its own large printing plant,
located in Victoria. Book printing was also
done through Lightning Source Inc. (LSI), a
subsidiary of Ingram Books distributors. So in
true sense it is not actual POD.
•All of the packages include an ISBN number.
•Services offered:
•Editorial.
PRINT ON •Formats.
DEMAND
•Design.
•Production.
•Marketing.
24. LULU.COM
•Offers widest range of selling channels.
•Offers books, e books, calendars ,
cookbooks, photo books, cd and dvd.
•Offers only publishing and integrated
packages inclusive of marketing.
•Very simple to work website. Simple pdf
upload facility.
•used by over 1 million authors
•Lulu keeps no inventory, instead orders are
PRINT ON
placed in a queue at a contracted print-on-
DEMAND
demand printer
25. LULU.COM
Works under 5 different functions:
•it acts as a publishing company by
offering the Published by Lulu option
•as a co-publisher working in conjunction
with outside publishing companies
•a service provider for publishing and
printing needs of outside publishing
companies
PRINT ON •a tool for self publishers
DEMAND
•a technology company.
26. LULU.COM: PRICING n COST
The retail price for the published item is
determined based on printing costs,
the author’s margin set by the author, and the
fee charged by the distributor for distributed
items. Printing costs for books are correlated to
the page count, paper size, binding type, and
color or black-and-white print. The author's
margin is partitioned into 80% for the author
PRINT ON and 20% for Lulu.
DEMAND
28. BLURB.COM
•OFFERS blurb BOOKSMART software
•Create your book, put all the graphics,
pictures and any thing you want; the software
can also convert any pdf file to a book format.
•Upload on the blurb server and make it
available for printing.
•Get it printed as and when needed, prices
start from $4.9
PRINT ON •Offers a standard size of 7x7, in different
DEMAND
layouts, with soft or hard cover.
