SlideShare une entreprise Scribd logo
1  sur  51
There
were
over
88
Billion
searches
on
Google
last
month

The
number
of
internet
devices
in


       1984
was
1,000

The
number
of
internet
devices
in


      1992
was
1,000,000

The
number
of
internet
devices
in


    2008
was
1,000,000,000

social
media
that
apply
to


everyone                      

#1

#2

#3

“In
all
things,
have
strategy”

























‐someone
smart

• Post


•  Listen

•  Engage


•  Track

King

Hook
me
and
I’m
yours

•  Post


• Listen

•  Engage


•  Track

You
get
high‐powered
listening

•  Get
a
Google
Account
already!


•  Create
Alerts
for
anything
relevant
to
you:

  –  Company
name

  –  Competitor
names


  –  Customer
Comments

  –  News

•  Get
emailed
whenever
you
get
a
hit
or
RSS

•  Post


•  Listen

• Engage


•  Track

“

 Be
yourself;


 everyone
else
is

 already
taken

      
‐Oscar
Wilde

•  Post


•  Listen

•  Engage


• Track

“If
you
cannot
measure
it,
you
cannot

  improve
it”



‐
Lord
Kelvin

• URLs

• Google
Analytics

• Google
Alerts


Social
media

tools
are


weapons

Let’s
just
leave
it
at:

•  PULL
not
PUSH

•  Slow
marketing

•  Dialogue
not
monologue

•  Content‐based


James
Hutto

 Managing
Project
Director


 Valeo
Design
&
Marketing

 516
Tennessee
Street

 Memphis,
TN
38103

 Tel:
800.647.4552
x704



 [Email]

james.hutto@valeomarketing.com


 [Site]





http://www.valeomarketing.com

 [Blog]
 
http://www.valeoblog.com



@JamesHuOo
                    @ValeoMarkeRng


Contenu connexe

Similaire à The P.L.E.T. method to understanding and successfully using social media marketing

Roberto Hortal ack - Blogging behind your b Pr Social Networking And Bloggin...
Roberto Hortal  ack - Blogging behind your b Pr Social Networking And Bloggin...Roberto Hortal  ack - Blogging behind your b Pr Social Networking And Bloggin...
Roberto Hortal ack - Blogging behind your b Pr Social Networking And Bloggin...
Roberto Hortal
 
Mwmg internet marketing - social media for business - i2i business solution...
Mwmg   internet marketing - social media for business - i2i business solution...Mwmg   internet marketing - social media for business - i2i business solution...
Mwmg internet marketing - social media for business - i2i business solution...
davidlaud
 
SEO Hot Topics 2012
SEO Hot Topics 2012SEO Hot Topics 2012
SEO Hot Topics 2012
OliOrt
 

Similaire à The P.L.E.T. method to understanding and successfully using social media marketing (20)

Enterprise Social Media Boot Camp Vancouver June 19 2013
Enterprise Social Media Boot Camp Vancouver June 19 2013Enterprise Social Media Boot Camp Vancouver June 19 2013
Enterprise Social Media Boot Camp Vancouver June 19 2013
 
Social Media Plymouth
Social Media PlymouthSocial Media Plymouth
Social Media Plymouth
 
Social domination 2015 - Beginners/Moderate
Social domination 2015 - Beginners/ModerateSocial domination 2015 - Beginners/Moderate
Social domination 2015 - Beginners/Moderate
 
Gerris Capabilities Deck (Kitchen Sink Version)
Gerris Capabilities Deck (Kitchen Sink Version)Gerris Capabilities Deck (Kitchen Sink Version)
Gerris Capabilities Deck (Kitchen Sink Version)
 
Summer summit social media
Summer summit social mediaSummer summit social media
Summer summit social media
 
Think vis 2013
Think vis 2013Think vis 2013
Think vis 2013
 
Roberto Hortal ack - Blogging behind your b Pr Social Networking And Bloggin...
Roberto Hortal  ack - Blogging behind your b Pr Social Networking And Bloggin...Roberto Hortal  ack - Blogging behind your b Pr Social Networking And Bloggin...
Roberto Hortal ack - Blogging behind your b Pr Social Networking And Bloggin...
 
Social media the hive 29.04.15
Social media the hive 29.04.15Social media the hive 29.04.15
Social media the hive 29.04.15
 
Social Media Marketing: An Overview
Social Media Marketing:  An OverviewSocial Media Marketing:  An Overview
Social Media Marketing: An Overview
 
Enterprise SEO and AI - Houston IMA Interactive Strategies 17
Enterprise SEO and AI - Houston IMA Interactive Strategies 17Enterprise SEO and AI - Houston IMA Interactive Strategies 17
Enterprise SEO and AI - Houston IMA Interactive Strategies 17
 
Mwmg internet marketing - social media for business - i2i business solution...
Mwmg   internet marketing - social media for business - i2i business solution...Mwmg   internet marketing - social media for business - i2i business solution...
Mwmg internet marketing - social media for business - i2i business solution...
 
Chester zoo #biaza_2015_pr_measurement
Chester zoo #biaza_2015_pr_measurementChester zoo #biaza_2015_pr_measurement
Chester zoo #biaza_2015_pr_measurement
 
From PR to content marketing 300317
From PR to content marketing 300317From PR to content marketing 300317
From PR to content marketing 300317
 
Twitter
TwitterTwitter
Twitter
 
Tips for Using Twitter more Effectively
Tips for Using Twitter more EffectivelyTips for Using Twitter more Effectively
Tips for Using Twitter more Effectively
 
Five Things to Know in 2009
Five Things to Know in 2009Five Things to Know in 2009
Five Things to Know in 2009
 
Inbound Marketing Conference 2016 Summary
Inbound Marketing Conference 2016 SummaryInbound Marketing Conference 2016 Summary
Inbound Marketing Conference 2016 Summary
 
Six Growth Hacks to Get More Conversions from Your Content Marketing
Six Growth Hacks to Get More Conversions from Your Content MarketingSix Growth Hacks to Get More Conversions from Your Content Marketing
Six Growth Hacks to Get More Conversions from Your Content Marketing
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
 
SEO Hot Topics 2012
SEO Hot Topics 2012SEO Hot Topics 2012
SEO Hot Topics 2012
 

Plus de James Hutto

Young Professionals! What you should know that no one is telling you
Young Professionals! What you should know that no one is telling youYoung Professionals! What you should know that no one is telling you
Young Professionals! What you should know that no one is telling you
James Hutto
 

Plus de James Hutto (20)

Young Professionals! What you should know that no one is telling you
Young Professionals! What you should know that no one is telling youYoung Professionals! What you should know that no one is telling you
Young Professionals! What you should know that no one is telling you
 
A Practical Guide to Selecting a Marketing Automation Platform and Mapping ou...
A Practical Guide to Selecting a Marketing Automation Platform and Mapping ou...A Practical Guide to Selecting a Marketing Automation Platform and Mapping ou...
A Practical Guide to Selecting a Marketing Automation Platform and Mapping ou...
 
Two Online Tools Your Lodging Property Should Implement in 2016: Retargeting ...
Two Online Tools Your Lodging Property Should Implement in 2016: Retargeting ...Two Online Tools Your Lodging Property Should Implement in 2016: Retargeting ...
Two Online Tools Your Lodging Property Should Implement in 2016: Retargeting ...
 
Linked in prospecting, may 2014
Linked in prospecting, may 2014Linked in prospecting, may 2014
Linked in prospecting, may 2014
 
AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet ...
AMA Nonprofit Conference Presentation:  Your Nonprofit is Using the Internet ...AMA Nonprofit Conference Presentation:  Your Nonprofit is Using the Internet ...
AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet ...
 
Helen Brett Show, presentation on Facebook Marketing
Helen Brett Show, presentation on Facebook MarketingHelen Brett Show, presentation on Facebook Marketing
Helen Brett Show, presentation on Facebook Marketing
 
Social Media Workshop for Tennessee Publishing Association conference with Br...
Social Media Workshop for Tennessee Publishing Association conference with Br...Social Media Workshop for Tennessee Publishing Association conference with Br...
Social Media Workshop for Tennessee Publishing Association conference with Br...
 
Get moving: Presentation on Mobile technology for Tennessee Publishing Associ...
Get moving: Presentation on Mobile technology for Tennessee Publishing Associ...Get moving: Presentation on Mobile technology for Tennessee Publishing Associ...
Get moving: Presentation on Mobile technology for Tennessee Publishing Associ...
 
Social News: Presentation on Social Media & Newspapers for Tennessee Publishi...
Social News: Presentation on Social Media & Newspapers for Tennessee Publishi...Social News: Presentation on Social Media & Newspapers for Tennessee Publishi...
Social News: Presentation on Social Media & Newspapers for Tennessee Publishi...
 
Facebook for Business Users: you've got questions, we've got answers
Facebook for Business Users: you've got questions, we've got answersFacebook for Business Users: you've got questions, we've got answers
Facebook for Business Users: you've got questions, we've got answers
 
Facebook Tips and Tricks for Business Users, presented to Emerge Memphis on 3...
Facebook Tips and Tricks for Business Users, presented to Emerge Memphis on 3...Facebook Tips and Tricks for Business Users, presented to Emerge Memphis on 3...
Facebook Tips and Tricks for Business Users, presented to Emerge Memphis on 3...
 
What's next
What's nextWhat's next
What's next
 
The Word of Web: using social media to create 'WOW' for fundraising and cause...
The Word of Web: using social media to create 'WOW' for fundraising and cause...The Word of Web: using social media to create 'WOW' for fundraising and cause...
The Word of Web: using social media to create 'WOW' for fundraising and cause...
 
Facebook 102
Facebook 102Facebook 102
Facebook 102
 
Facebook 101
Facebook 101Facebook 101
Facebook 101
 
Twitter 102
Twitter 102Twitter 102
Twitter 102
 
Twitter 101
Twitter 101Twitter 101
Twitter 101
 
Harnessing the Power of Social Media Tools to fill your funnel & close more b...
Harnessing the Power of Social Media Tools to fill your funnel & close more b...Harnessing the Power of Social Media Tools to fill your funnel & close more b...
Harnessing the Power of Social Media Tools to fill your funnel & close more b...
 
Weaving The Social Web
Weaving The Social WebWeaving The Social Web
Weaving The Social Web
 
12 Facebook Power Tips
12 Facebook Power Tips12 Facebook Power Tips
12 Facebook Power Tips
 

Dernier

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 

Dernier (20)

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 

The P.L.E.T. method to understanding and successfully using social media marketing