Presentation given to students at Esmod in june 2012. Presentation's goals were to give those students key ideas about social media including the importance of user generated content, brand content, the importance of visual web and how social fund raising could help them...

1. 7 Key Ideas
Around Social Media
Valérie MARCH
Author « Comment développer votre activité grâce
aux médias sociaux »
Esmod – Paris, 26/06/2012
Twitter : @valmarch
LinkedIn : fr.linkedin.com/in/valmarch
Viadeo : fr.viadeo.com/fr/profile/valerie.march
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2. 7 key ideas around social media
1. Social Media ?
2. Why so much talk about social web?
3. So much more than just a Facebook page
4. It’s all about loyalty
5. Think visual web
6. You’re not alone…funding through the community
7. Social Web – not so free anymore
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3. #1
SOCIAL MEDIA ?
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4. 1. Social Media ?
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5. 1. Social Media ?
 Facebook : 850 millions active members in the world.
– In France : 1 out of 2 web users
 Twitter : 380 members in the world
– Think Influence
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6. 1. Social Media ?
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7. #2
WHY SO MUCH TALK ABOUT
SOCIAL WEB
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8. 2. Why so much talk about social web ?
 Social Web  Conversations and Content created
by consumers, employees, competitors…
 Brands do not have the upper hand
any more
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9. 2. Why so much talk about social web ?
 DEFENSE  OFFENSE
Acting out of fear Looking for opportunities
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10. #3
SO MUCH MORE THAN JUST A
FACEBOOK PAGE
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11. 3. So much more than just a Facebook page
Branded Spaces
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12. 3. So much more than just a Facebook page
User Generated Content
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13. 3. So much more than just a Facebook page
Personnalisation for social media
enabled word of mouth
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14. 3. So much more than just a Facebook page
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15. #4
IT’ S ALL ABOUT LOYALTY
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16. 4. It’s all about loyalty…
3.
1.
2. Brand
Your clients 
Word of mouth awareness+ New
Loyalty
clients
In 1 clic Your clients’
contacts
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17. 4. It’s all about loyalty…
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18. 4. It’s all about loyalty…
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19. 4. It’s all about loyalty…
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20. #5
THINK VISUAL WEB
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21. 5. Think visual web
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22. 5. Think visual web
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23. 5. Think visual web
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24. 5. Think visual web
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25. #6
YOU ARE NOT ALONE…
FUNDING THROUGH THE COMMUNITY
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27. 6. You are not alone…Funding through the community
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28. 6. You are not alone…Funding through the community
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29. 6. You are not alone…Funding through the community
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30. 6. You are not alone…Funding through the community
 KEY SUCCESS FACTORS
– Ability to build a community
– Community : quantity AND quality
– Tell a story
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31. #7
SOCIAL WEB
NOT SO FREE ANYMORE
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32. 7. Social Web…not so free any more
On social media…
“If You’re Not Paying for It; You’re
the Product” (= Internet User)
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