Companies are now expected to provide an online experience built around ‘people’ rather than content. As people are social animals, it’s important to rethink the fundamentals of your online presence with a people centric approach. This session will introduce the idea of ‘social by design’ and discuss the methodology and platforms that you can use to simplify and monetise from your social media relationship, with real life examples of Facebook commerce and multichannel social integration.This is the presentation Valtech's Jonathan Cook gave at JUMP 2012.

1. Designing Around People
October 10th 2012

2. Jonathan Cook
@valtech
#ComeToJUMP

3.  Why design around people?
 Facebook hype
 How do I rethink my business?

4. WHY
DESIGN
AROUND
PEOPLE?

5. The Internet Is Being Rebuilt Around People

9. Our understanding of humans is increasing

10. Internal Purposes
35
Increased speed access
Increased speed
30 to internal experts
% Median improvement
of access to knowledge
25 Increased employee
Increased successful
satisfaction
20 innovation
Reduced Decreased travel costs
time to market
15
Increased revenue
10
Reduced opex Reduced communication costs
5
0
0 20 40 60 80 100
% of respondent companies benefiting through
Social Business technologies

11. External Purposes & Suppliers
30
% Median improvement
Increased satisfaction of suppliers, partners, external experts
25
Reduced
travel costs Increased speed of access
20 Reduced time to market Increased to knowledge
satisfaction
15 Increased successful
innovation of externals Reduced
Reduced product development costs
communication
10 Increased revenue costs
Reduced supply chain costs
5
0
0 10 20 30 40 50 60
% of respondent companies benefiting through
Social Business technologies

12. Customer Related Purposes
25
% Median improvement
Decreased travel costs Increased customer
20 Reduced time to market Increased customer awareness
satisfaction
Increased
15 customer
Increased successful innovation Reduced market costs
consideration
10
Increased revenue Reduced support costs Increased customer
conversion + loyalty
5
0
0 10 20 30 40 50 60 70
% of respondent companies benefiting through
Social Business technologies

13. Facebook Hype

16. WE ADAPT THE WAYS
WE WORK WITH
EXISTING
TECHNOLOGY, TO
NEW MEDIUMS

19. IS THIS
PARTY
GOING TO
BE SOCIAL?

25. IS THIS
PARTY
GOING TO
BE SOCIAL?

26. MANY
LIGHTWEIGHT
INTERACTIONS
OVER TIME.

27. Time to get heavy
Love
Time

28. HOW DO I
RETHINK
MY
BUSINESS?

30. People as an innovation lens
Degree of value add
High
Med
Low Low Med High
Degree of newness

31. MINIMUM
MARKETABLE
FEATURES

32. Many lightweight interactions over time

33. Pop-Up: Shop / Page / Catalogue / Offer / Event
 Open Graph
 Payment
 Scalable
 Cloud based
 Multi channel
 Costs buttons

34. QUESTIONS

35. REFERENCES
 PAUL ADAMS /PRODUCT MANAGER / FACEBOOK @Padday
 DUNCAN WATTS / RESEARCH SCIENTIST / YAHOO! @YahooResearch
 ROBIN DUNBAR / PROFFESSOR ANTHROPOLOGY / OXFORD UNIVERSITY
 ASA BRIGGS & PETER BURKE / Book: A SOCIAL HISTORY OF THE MEDIA
 DION HINCHCLIFFE & PETER KIM / Book: SOCIAL BUSINESS BY DESIGN
 JONATHAN COOK / HEAD NEW MEDIA / VALTECH @TrendShed

36. Thank you