Brief Description of the work which is done by Value Insights India

1. Value Insights India is full service market research agencies which specializes in end to
end execution of global and pan India market research assignments. The thrust and focus
of the organization has being to go beyond data analysis and reporting to uncovering
insights and advance data analytics.
Value Insights India is an organisation which specializes in conducting market entry
studies for organizations which are seeking to make direct or indirect investments into
India. It gives a complete 360 degree view of India market, the unique research model of
Value Insights India involves a mix of primary and secondary research. During a typical
research assignment a series of stakeholders are contacted in the ecosystem of a specific
industry. Once the secondary research phase is completed, series of primary interviews
with different stakeholders in the ecosystem such as channel partners, competitors and
suppliers and end consumers are contacted to get an in-depth understanding of the market
dynamics.
Additionally the organization has capabilities of undertaking field work coordination
activities for global B2B and B2C studies as per the business requirements and objectives
of the clients.
The organization has an in-depth strength of internal resources to conduct B2B interviews
and also excellent end consumer/end user interview field coordination capabilities.
The nature of assignment which are handled by the organization are detailed below
Tactical Consumer Research Assignments
• Product Research- Ideation, Concept & Product Testing
• Brand and Communication Research- Ad Pre and Post Testing, Brand Image
Assessment, Brand Naming & Repositioning studies, Brand Funnel Analysis
• Channel Research- Mystery Audits, Channel Satisfaction, Dealer Value
Proposition
• Customer Satisfaction and Loyalty Assessment
Strategic Consumer Research Assignments
• Usage and Attitude Studies
• Market Segmentation
Strategic Assignments
• Market Entry Strategy Formulation
• Value Chain Analysis
• Location Attractiveness Assessment
• Review and Realignment of corporate strategy
• Review of competitors and key market drivers
• Opportunity mapping of volume and value
• Investigation and ranking of market/segment attractiveness
• Route to Market/Distributor Strategy and selection
• Market Sizing and Multivariate forecasting