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Medical Diagnostics – India
April 2009
Executive Summary

              Medical Diagnostic accounts for x% of the healthcare industry in India
              Diagnostics market comprises of
  Market       – Diagnostic Services Market : Estimated at INR XX bn in 2008
               – Diagnostic Products Market: Estimated at INR YY bn 2008
              India has more than A laboratories
              Drivers: Increase in lifestyle-related diseases, changing demographics, growth in medical



                                  LE
  Drivers &   outsourcing, medical tourism, nascent but growing medical insurance, rising PE/VC investments
 Challenges

                                 P
              Challenges: Difference in import duty on diagnostic kits for public and private sector and Lack of
              accreditation/certification of diagnostic centers



 Rules and
               – Critical - A SAM
              Diagnostic equipments market is regulated by both central and state government
              Major governing authorities include U,V,W,X
              Regulatory process for diagnostics equipment is segmented into
Regulations
               – Non critical - B
              Manufacturers need an import licence and product registration certificate to import diagnostic
              equipments

              Diagnostic test services market is highly fragmented with many unorganized players
               – Some of the major players are A,B,C,D
Competition   Foreign players (like U, V, W) account for a% share in diagnostic equipment market
               – Some of the major domestic manufacturers are X,Y,Z



                                          MEDICAL DIAGNOSTICS – INDIA.PPT                                          2
• Market Overview
• Drivers & Challenges
• Rules & Regulations for
  Manufacturers/Suppliers
• Competition
• Key Developments



       MEDICAL DIAGNOSTICS – INDIA.PPT   3
Indian diagnostics market is witnessing significant growth with
 major contribution from the In-Vitro Diagnostic (IVD) segment
 Market Overview                                                            Diagnostic Test Services Market
 • Indian diagnostic market comprises of                                    INR bn                   a%
          Diagnostic test services market                                  40                                          Z
          Diagnostic products/instruments market                                                      Y
                                                                           30            X
 • Diagnostic market accounts for x% of healthcare sector



                                                LE
                                                                           20                                                          In 2008, IVD
 • India currently has over A hospitals and B diagnostic
                                                                           10                                                        services market
   laboratories


                                               P
                                                                                                                                      was INR XX bn
 • About c% of the treatments in India are based on lab                     0
                                                                                     2006           2007             2008


                                              M
   diagnostic tests



                                             A
                                                                            Market size estimation is difficult as diagnostic market is highly unorganized


 IVD Test Segments (2008)


                      f%
                           g%
                                h%
                                            S      BioChemistry
                                                   Immunology
                                                                            IVD Instruments & Reagent Market
                                                                            INR bn
                                                                           20                                   b%
                                                                                                                                        W
                 e%                                Haematology
                                      a%                                   15                                    V
               d%                                  Critical care                             U
                                                   Urine Routine           10

                c%                                 Others                   5
                                                   Microbiology
                                                                            0
                                 b%                Coagulation                           2006                  2007                    2008

Source:

                                                       MEDICAL DIAGNOSTICS – INDIA.PPT                                                                       4
Drivers & Challenges




  Drivers
  Increase in lifestyle-related diseases
                                                                     Challenges
  Changing demographics
                                                                     Difference in import duty on
  Growth in medical outsourcing                                      diagnostic kits for public and private
                                                                     sector
  Rapid growth of India as a destination                             Lack of accreditation/certification of
  for medical tourism                                                diagnostic centers
  Increasing penetration of medical
  insurance

  Rising PE/VC investments




                                           MEDICAL DIAGNOSTICS – INDIA.PPT                                    5
Organized pathlabs are rapidly expanding using the hub and
 spoke model, including small, independent labs in the network
 Diagnostic Testing Market Structure                                             Hub and Spoke Model
 • Highly fragmented with ~X laboratories:
                                                                                                           CC               CC
          Hospitals: a%
          Independent labs: b%
                                                                                              CC                                        CC
 • Among the labs in India



                                                   LE
          Automated – u%                                                                                        Reference
          Semi - Automated – v%                                                                                    Lab
          Manual – w%
 • Organized players account for z% of market and
   expanding with ‘hub and spoke’ model:
                                                 MP                                     Satellite
                                                                                          Lab
                                                                                                                                        Satellite
                                                                                                                                          Lab



          in large metros

                                               SA
          Reference labs act as regional hubs and are usually located

          Collection centres are located in hospitals, nursing homes,
          pathology labs, doctor’s clinics etc.
                                                                                       CC             CC                         CC            CC



          Satellite labs and collection centres are either owned or              • Reference labs: Hub with comprehensive or specialized
          franchised                                                               testing capability
 • As organized players grows their share, small,                                • Satellite labs: Limited testing capability; ‘feed’ reference labs
   independent labs are:                                                         • Collection centres (CC): Collect samples for forwarding to
          Becoming franchisees in the hub and spoke model                          either a satellite lab or reference lab
          Partnering with large chains on referral basis                         • A variation in this model is the absence of satellite labs and
          Getting acquired by large chains, which lowers the cost of               the existence of only reference labs and collection centres
          expansion and start-up time for the latter

Source:

                                                            MEDICAL DIAGNOSTICS – INDIA.PPT                                                         6
Manufacturers – IVD Products/Instruments Market

 Players in the market                                         IVD Products Market Share (2008)
 •The IVD products market in India is primarily
  dominated by foreign companies
 •Global IVD companies like A,B,C,D have strong



                                     LE
  presence in the Indian market                                             a%
 •Domestic players have forayed into the market

  cost effective and quality goods
                                   MP
  and are establishing themselves by producing                                                     b%



  supplies is imported
                                 SA
 •a% of diagnostic medical equipment and

 •Low-cost reagent kits are being imported from                                  Foreign Players
  X,Y and Z                                                                      Domestic Players




Source:

                                          MEDICAL DIAGNOSTICS – INDIA.PPT                               7
Major Players – Diagnostic Test Services Market (1/2)

         Company                                          Overview                                               Business Outlook
               X                    • Started in 19--                                          • Entered into a JV with V to set up a diagnostic
                                    • Diagnostic facilities in their subsidiary U                laboratory in Hyderabad at an investment of USD YY
                                    • Facilities allow for investigation in Biochemistry,        mn
                                      Haematology, Clinical Pathology, Microbiology, X-
                                      ray, Ultrasound with Color Doppler, ECG, Echo
                                      Cardiography and Treadmill
               Y                    • Started in 19--                                          • Established an international alliance with U for testing
                                    • A labs and B sample collection centers                   • Planning to set up -- labs and -- collection centers by
                                    • Accreditation: NABL, CAP                                   20--
                                                                                               • Expand operations in southern and western regions
                                                                                                 investing INR X mn
                                                                                               • Planning to invest INR Z mn in brand building
               Z                    • Started in 19--                                          • Growing inorganically
                                    • U laboratories across V cities globally, W               • It is looking at overseas expansion as well as
                                      laboratories in India, X collection centers                outsourcing opportunities
                                    • Capability to carry over A routine investigations with   • Plans on increasing their portfolio to X more labs
                                      over B technologies - e.g. biochip, DNA sequencing,      • Targeted revenue of INR X bn by 20--
                                      pathology, radiology                                     • In 20--, acquired two labs in North India and a majority
                                    • ICICI Ventures owns a% of the company                      stake in Bangalore based YY
                                    • Accreditation: CAP, NABL



Note: This list is not exhaustive
Source:                                          SAMPLE          MEDICAL DIAGNOSTICS – INDIA.PPT                                                        8
Thank you for the attention
The Medical Diagnostics report is a part of Netscribes’ Healthcare Industry Series.
For more detailed information or customized research requirements please contact:

Natasha Mehta, CFA                                                                        Subhash Chennuri
Phone:         +65 9651 6382                                                              Phone:        +91 98190 59664
E-Mail:        natasham@netscribes.com                                                    E-Mail:       subhashr@netscribes.com




About Netscribes
Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment
& business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a
true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and
growth objectives.
This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt.
Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes
(India) Pvt. Ltd. and no part may be reproduced without prior written permission.

                                            www.netscribes.com
                                                        MEDICAL DIAGNOSTICS – INDIA.PPT                                                       9

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Medical Diagnostics India Sample

  • 1. Medical Diagnostics – India April 2009
  • 2. Executive Summary Medical Diagnostic accounts for x% of the healthcare industry in India Diagnostics market comprises of Market – Diagnostic Services Market : Estimated at INR XX bn in 2008 – Diagnostic Products Market: Estimated at INR YY bn 2008 India has more than A laboratories Drivers: Increase in lifestyle-related diseases, changing demographics, growth in medical LE Drivers & outsourcing, medical tourism, nascent but growing medical insurance, rising PE/VC investments Challenges P Challenges: Difference in import duty on diagnostic kits for public and private sector and Lack of accreditation/certification of diagnostic centers Rules and – Critical - A SAM Diagnostic equipments market is regulated by both central and state government Major governing authorities include U,V,W,X Regulatory process for diagnostics equipment is segmented into Regulations – Non critical - B Manufacturers need an import licence and product registration certificate to import diagnostic equipments Diagnostic test services market is highly fragmented with many unorganized players – Some of the major players are A,B,C,D Competition Foreign players (like U, V, W) account for a% share in diagnostic equipment market – Some of the major domestic manufacturers are X,Y,Z MEDICAL DIAGNOSTICS – INDIA.PPT 2
  • 3. • Market Overview • Drivers & Challenges • Rules & Regulations for Manufacturers/Suppliers • Competition • Key Developments MEDICAL DIAGNOSTICS – INDIA.PPT 3
  • 4. Indian diagnostics market is witnessing significant growth with major contribution from the In-Vitro Diagnostic (IVD) segment Market Overview Diagnostic Test Services Market • Indian diagnostic market comprises of INR bn a% Diagnostic test services market 40 Z Diagnostic products/instruments market Y 30 X • Diagnostic market accounts for x% of healthcare sector LE 20 In 2008, IVD • India currently has over A hospitals and B diagnostic 10 services market laboratories P was INR XX bn • About c% of the treatments in India are based on lab 0 2006 2007 2008 M diagnostic tests A Market size estimation is difficult as diagnostic market is highly unorganized IVD Test Segments (2008) f% g% h% S BioChemistry Immunology IVD Instruments & Reagent Market INR bn 20 b% W e% Haematology a% 15 V d% Critical care U Urine Routine 10 c% Others 5 Microbiology 0 b% Coagulation 2006 2007 2008 Source: MEDICAL DIAGNOSTICS – INDIA.PPT 4
  • 5. Drivers & Challenges Drivers Increase in lifestyle-related diseases Challenges Changing demographics Difference in import duty on Growth in medical outsourcing diagnostic kits for public and private sector Rapid growth of India as a destination Lack of accreditation/certification of for medical tourism diagnostic centers Increasing penetration of medical insurance Rising PE/VC investments MEDICAL DIAGNOSTICS – INDIA.PPT 5
  • 6. Organized pathlabs are rapidly expanding using the hub and spoke model, including small, independent labs in the network Diagnostic Testing Market Structure Hub and Spoke Model • Highly fragmented with ~X laboratories: CC CC Hospitals: a% Independent labs: b% CC CC • Among the labs in India LE Automated – u% Reference Semi - Automated – v% Lab Manual – w% • Organized players account for z% of market and expanding with ‘hub and spoke’ model: MP Satellite Lab Satellite Lab in large metros SA Reference labs act as regional hubs and are usually located Collection centres are located in hospitals, nursing homes, pathology labs, doctor’s clinics etc. CC CC CC CC Satellite labs and collection centres are either owned or • Reference labs: Hub with comprehensive or specialized franchised testing capability • As organized players grows their share, small, • Satellite labs: Limited testing capability; ‘feed’ reference labs independent labs are: • Collection centres (CC): Collect samples for forwarding to Becoming franchisees in the hub and spoke model either a satellite lab or reference lab Partnering with large chains on referral basis • A variation in this model is the absence of satellite labs and Getting acquired by large chains, which lowers the cost of the existence of only reference labs and collection centres expansion and start-up time for the latter Source: MEDICAL DIAGNOSTICS – INDIA.PPT 6
  • 7. Manufacturers – IVD Products/Instruments Market Players in the market IVD Products Market Share (2008) •The IVD products market in India is primarily dominated by foreign companies •Global IVD companies like A,B,C,D have strong LE presence in the Indian market a% •Domestic players have forayed into the market cost effective and quality goods MP and are establishing themselves by producing b% supplies is imported SA •a% of diagnostic medical equipment and •Low-cost reagent kits are being imported from Foreign Players X,Y and Z Domestic Players Source: MEDICAL DIAGNOSTICS – INDIA.PPT 7
  • 8. Major Players – Diagnostic Test Services Market (1/2) Company Overview Business Outlook X • Started in 19-- • Entered into a JV with V to set up a diagnostic • Diagnostic facilities in their subsidiary U laboratory in Hyderabad at an investment of USD YY • Facilities allow for investigation in Biochemistry, mn Haematology, Clinical Pathology, Microbiology, X- ray, Ultrasound with Color Doppler, ECG, Echo Cardiography and Treadmill Y • Started in 19-- • Established an international alliance with U for testing • A labs and B sample collection centers • Planning to set up -- labs and -- collection centers by • Accreditation: NABL, CAP 20-- • Expand operations in southern and western regions investing INR X mn • Planning to invest INR Z mn in brand building Z • Started in 19-- • Growing inorganically • U laboratories across V cities globally, W • It is looking at overseas expansion as well as laboratories in India, X collection centers outsourcing opportunities • Capability to carry over A routine investigations with • Plans on increasing their portfolio to X more labs over B technologies - e.g. biochip, DNA sequencing, • Targeted revenue of INR X bn by 20-- pathology, radiology • In 20--, acquired two labs in North India and a majority • ICICI Ventures owns a% of the company stake in Bangalore based YY • Accreditation: CAP, NABL Note: This list is not exhaustive Source: SAMPLE MEDICAL DIAGNOSTICS – INDIA.PPT 8
  • 9. Thank you for the attention The Medical Diagnostics report is a part of Netscribes’ Healthcare Industry Series. For more detailed information or customized research requirements please contact: Natasha Mehta, CFA Subhash Chennuri Phone: +65 9651 6382 Phone: +91 98190 59664 E-Mail: natasham@netscribes.com E-Mail: subhashr@netscribes.com About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt. Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and no part may be reproduced without prior written permission. www.netscribes.com MEDICAL DIAGNOSTICS – INDIA.PPT 9