Corporate Communication is still a new field in Kerala. Just 10 years ago, it was not even recognized as a department in India. Somehow, companies didn’t feel they needed a separate department just for communicating. Thankfully, the world is changing. Today, 76 percent of the leading companies in India insist on a Corporate Communication department right next to the Director’s office.
2. WE ALL HAVE A VOICE. SIMILARLY, EVERY BUSINESS HAS A VOICE WHY CORPORATES COMMUNICATE ?
3. IN THIS DYNAMIC WORLD, COMPANIES ARE KNOWN BY THEIR BRAND AND THE ROLE OF COMMUNICATION BEGINS HERE WHY CORPORATES COMMUNICATE ?
4. CORPORATE COMMUNICATION is the total communication activity generated by a company to achieve its planned objectives WHY CORPORATES COMMUNICATE ?
5. A major percentage of corporate communication deals with brand building. WHY CORPORATES COMMUNICATE ?
6. CORPORATE COMMICATION EXTERNAL COMMUNICATION Vendors Suppliers Bankers Agents Competitors Customers INTERNAL COMMUNICATION Employees Resources Partners WHY CORPORATES COMMUNICATE ?
7. 2007 CORPORATE COMMUNICATION PEOPLE INFRASTRUCTURE EXCELLENCE INNOVATION DETERMINATION The challenge was to create awareness among our customers and our employees WHY CORPORATES COMMUNICATE ?
8. AIM OF CORPORATE COMMUNICATION Help CONSUMERS identify OUR products as THEIR brand Help EMPLOYEES identify OUR team as THEIR family WHY CORPORATES COMMUNICATE ?
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13. MIRABILIA MIRTH HUMSAFAR 4 issues per annum 60% staff contribution Competitions, Gifts & Cash Prizes 4 issues per annum 30% customer contribution More informative pages 4 issues per annum 30% travel testimonials 50% interviews / tour reviews WHY CORPORATES COMMUNICATE ?
14. VISION OF CORPORATE COMMUNICATION FY 2012 - 2013 EMPLOYEE COMMUNICATION Every step will be taken to bring more information to your desktop and offer you better platforms to express your success, celebrations and joy. WHY CORPORATES COMMUNICATE ?
15. COMMUNICATION IS A TWO-WAY STREET Only if YOU are listening can WE speak. And only if we both communicate through Mirth, Mirabilia & HumSafar can we build a better brand experience for Mir Group Thank you! WHY CORPORATES COMMUNICATE ?