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Social Media Simplified!   The MarketingSavant Group
                                 www.marketingsavant.com
                                             888.989.7771
                                dana@marketingsavant.com




                                   www.marketingsavant.com
The MarketingSavant Group                     888.989.7771
About
      Dana VanDen Heuvel
                                             Dana VanDen Heuvel is an award-winning marketing blogger, author of the
                                             American Marketing Association's Marketech Guide to Marketing
                                             Technology and the MySpace, YourSpace, TheirSpace Guide to Social
                                             Network Marketing and the creator of the AMA's TechnoMarketing
                                             training series. Dana is a widely recognized expert on blogging, podcasting,
                                             RSS, Internet communities and interactive marketing trends and best
                                             practices and speaks regularly on these topics at industry events. Dana
                                             founded BlogSavant, one of the nation's first weblog and social media
                                             marketing consultancies and currently runs The MarketingSavant™ Group,
                                             a marketing technology consulting and training firm that helps marketers
                                             leverage emerging marketing technology to reach and keep customers.
                                             Learn more from Dana's blog at www.marketingsavant.com.


      The MarketingSavant Group is a specialist company that focuses on transforming our clients into the preeminent
      thought leaders and trusted advisors in their industry. Through our thought leadership marketing approach and
      deep experience in digital and social media marketing we do extraordinary work for B2B clients to move your
      entire organization beyond the competitive realm and into the unique niche of industry thought leader. We focus
      on genuine organizational transformation through marketing, innovation, intellectual capital development and not
      on producing a campaign that’s merely a quickly forgotten flavor-of-the-month tool.

      We formed MarketingSavant to work with ethical, intellectual, innovative and challenging clients in the Business-
      to-Business market sector. Our approach and our philosophy are to always put altruism before capitalism. We do
      well by doing good, and we like to work with clients who share our philosophy.
                                                                                                      www.marketingsavant.com
The MarketingSavant Group                                                                                        888.989.7771
On Today’s Agenda

      • Is social media really a big deal? (Why should you
        care about social media?)
      • Yes, it’s a really big deal
      • Social media helps your customers buy your stuff
      • How to use social media to get them to buy more of
        your stuff
      • Getting serious and thinking strategically
      • Now what?
      • ** Free Stuff **


                                                   www.marketingsavant.com
The MarketingSavant Group                                     888.989.7771
Social Media Starter Kit
  Free Download
  www.marketingsavant.com/gbscore




                                    www.marketingsavant.com
The MarketingSavant Group                      888.989.7771
Why Should You Care
     About Social Media?




                            www.marketingsavant.com
The MarketingSavant Group              888.989.7771
Source: What the F**k is Social Media
 http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later   www.marketingsavant.com
The MarketingSavant Group                                                                  888.989.7771
Social Media is the #1
      Activity on the Internet!




                              via: WWW.VIRTU-ASSIST.COM

                                  www.marketingsavant.com
The MarketingSavant Group                    888.989.7771
Gen Y now outnumbers
      Baby Boomers….



       96% of them have
       joined a social network!




                                  via: WWW.VIRTU-ASSIST.COM

                                    www.marketingsavant.com
The MarketingSavant Group                      888.989.7771
If You’re Online…You’re In Social
      Media




    Source: Universal McCann Social Media Tracker Wave 3

                                                           www.marketingsavant.com
The MarketingSavant Group                                             888.989.7771
93% OF SOCIAL MEDIA USERS BELIEVE A
   COMPANY SHOULD HAVE A PRESENCE IN
   SOCIAL MEDIA.                              Cone, Business in Social Media Study, September 2008




                 85% OF SOCIAL MEDIA USERS BELIEVE A
                  COMPANY SHOULD GO FURTHER THAN
                   JUST HAVING A PRESENCE ON SOCIAL
                  SITES & SHOULD ALSO INTERACT WITH
                                     ITS CUSTOMERS.
                            Cone, Business in Social Media Study, September 2008




                                                                                                     www.marketingsavant.com
The MarketingSavant Group                                                                                       888.989.7771
Source: What the F**k is Social Media
                                                                                    www.marketingsavant.com
     http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later
The MarketingSavant Group                                                                      888.989.7771
Where Buyers Go First




                                                 www.marketingsavant.com
The MarketingSavant Group   Source: Rain Today
                                                            888.989.7771
Most Common
      Social Media Tactics (B2B)




                                                      www.marketingsavant.com
The MarketingSavant Group   Source: MarketingSherpa
                                                                 888.989.7771
Already Embrace It


                            Still Need Convincing




 Just Jumped                37% of marketers still do not include
 on Board                           social media as part of their
                                                      marketing.
                                                 www.marketingsavant.com
The MarketingSavant Group                                   888.989.7771
Source: What the F**k is Social Media
     http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later
                                                                                    www.marketingsavant.com
The MarketingSavant Group                                                                      888.989.7771
Start Simple!
www.marketingsavant.com
The MarketingSavant Group              888.989.7771
6 C’s of Social Media
      1) Content
      2) Commerce
      3) Community
      4) Context
      5) Customization
      6) Conversation         Via: Joseph Jaffe from his book, Join the Conversation
                              (October 2007, Wiley)

                                                                   www.marketingsavant.com
The MarketingSavant Group                                                     888.989.7771
Social Media + Path to Purchase



                             But…what should
                               we do next?



            Source: Ogilvy                     www.marketingsavant.com
The MarketingSavant Group                                 888.989.7771
Define the Social Media Plan

      1. Outline Your            7. Enterprise Social
         Objectives                  Media Assessment
      2. Risk Profile            8. Policy / Protocols
      3. Define Your             9. Choose Social
         Audience(s)                 Channels (Tools &
      4. Social Media Content        Tactics)
      5. Determine Integration   10. Capacity and
         Points                      Commitment
      6. Culture Change and      11. Social Media Systems
         Adaptation?             12. Measurement

                                                   www.marketingsavant.com
The MarketingSavant Group                                     888.989.7771
Don’t Commit Random Acts of
      Social Media Marketing!




                                    www.marketingsavant.com
The MarketingSavant Group                      888.989.7771
It’s 2011 and…




                   …it’s time you got an online, social
                              personality…
                                                    www.marketingsavant.com
The MarketingSavant Group                                      888.989.7771
Listen Up!
   “There’s a real cost to
   ignoring the conversation.”

                            Paul Worthington, Fast Company Magazine

      “We live in a conversation driven world. Even if your brand is not an active
      user of social media, your customers and potential customers are. This is
      revolutionizing the way brands have to think about themselves and how they
      choose to compete.

      In a conversation driven world, the real threat is not conversation itself, but
      commoditization. Unless customers have reason to talk, they won't. And a
      brand that generates little or no conversation will be killed by one that does.”
                                                                          www.marketingsavant.com
The MarketingSavant Group                                                            888.989.7771
You Have to Start Somewhere…




                                     www.marketingsavant.com
The MarketingSavant Group                       888.989.7771
Network Socially



    “The most effective
    social networking is all
    about building
    relationships, engaging
    with others, and
    developing solid word-
    of-mouth marketing.”

            GET OUT THERE!


                               www.marketingsavant.com
The MarketingSavant Group                 888.989.7771
Social Media Simplified - Green Bay SCORE Chapter - 3.2.11
First, A Bit About Profiles

      • Your profile, on any network, is not a resume
      • Your profile maps to your goals
             – Network, job hunt, sell, attract, influence
      • Thou shalt have a complete profile
             – 40x more likely to succeed when complete
      • Public profiles are productive profiles
             – “But what about those creepy Internet
               people?”

                                                             www.marketingsavant.com
The MarketingSavant Group                                               888.989.7771
6 Steps to LinkedIn Success

    1. Complete your profile!
    2. Join groups &
       discussion
    3. Connect with
       professionals
    4. Connect with
       customers
    5. Ask/answer questions
    6. Approach prospects

                                    www.marketingsavant.com
The MarketingSavant Group                      888.989.7771
10 Reasons to be Active
       on Social Networks
  1)     Meet your peers. Facebook is not just for       6) Develop your personal brand. You can reveal as
         college kids anymore.                               much or as little about yourself as you wish,
  2)     Find business contacts. Not only are your           allowing you to personalize your brand.
         friends on Facebook, so are your prospects,     7) Target your niche. Users volunteer vast amounts of
         your customers, and, of course, your                information about themselves that you can readily
         competitors. You need to be on too.                 access. These kinds of demographics,
                                                             psychographics, and technographics would
  3)     Instant gate opener. You can easily begin a         previously have cost fortunes to access. Author,
         dialog with highly successful—even                  John Battelle, calls Facebook a “database of
         famous—people who were previously                   intentions.”
         otherwise unreachable.                          8) Get rapid top Google placement. Create a Page for
  4)     Build relationships. By engaging in                 your business and ‘‘push” information to your
         conversations with your prospects and               “fans.”
         customers, you can better adapt your            9) Place targeted ads. With Facebook Social Ads, you
         marketing and business services to meet             can test out extremely targeted advertising for
         their needs.                                        minimal cost.
  5)     Raise visibility. By consistently showing up,   10) No cost marketing. Aside from paid ads, Facebook
         posting relevant information, and being a           is totally free to use and with regular activity you’ll
         thought leader, you can increase visibility         end up with more traffic, more subscribers, and
         and credibility as an expert in your area.          more paying clients.


                                                                                              www.marketingsavant.com
The MarketingSavant Group                                                                                888.989.7771
Social Media Simplified - Green Bay SCORE Chapter - 3.2.11
Create Conversations NOT Campaigns




                                           www.marketingsavant.com
The MarketingSavant Group                             888.989.7771
Create PAGES NOT PROFILES
      Facebook Says:
      •    Facebook profiles are meant to represent a
           single individual. Organizations of any type
           are not permitted to maintain an account
           under the name of their organization. We
           have created Facebook Pages to allow
           organizations to have a presence on
           Facebook. These Pages are distinct
           presences, separate from user profiles, and
           optimized for an organization’s needs to
           communicate, distribute
           information/content, engage their fans, and
           capture new audiences virally through their
           fan’s recommendations to their friends.
           Facebook Pages are designed to be a media
           rich, valuable presence for any artist,
           business or brand.
      •    If you create a profile for your business, your
           account may be disabled for violating our
           Terms of Use. If you have questions about
           how to best leverage your Facebook Page,
           please check out our Insider’s Guide or FAQ.

                                                             www.marketingsavant.com
The MarketingSavant Group                                               888.989.7771
Integrate, Integrate, Integrate




                                        www.marketingsavant.com
The MarketingSavant Group                          888.989.7771
Marketing Ideas for Facebook:
      • Contact your current customer database and suggest they become
        a Fan on your Facebook page.
      • Include something about your daily/weekly business activities on
        your page…take a picture, get a quote, shoot a video…whatever…
        Then you can tag them—this will be shared on their profiles!
      • Import your Twitter feed and external blog-this keeps your Fan page
        updated with fresh content without you having to constantly
        update it.
      • Offer a subscription box to capture emails, donations, downloads,
        whatever helps you get to your conversion goals!
      • Include customer loyalty perks for sharing your Fan page!




                                                                    www.marketingsavant.com
The MarketingSavant Group                                                      888.989.7771
THE ROI OF FACEBOOK
                            Dholakia and Durham surveyed customers of Dessert Gallery (DG), a popular
                            Houston-based café chain. Prior to the study, DG did not have a Facebook presence.
                            The study, based on surveys of more than 1,700 respondents over a three-month
                            period, found that compared with typical Dessert Gallery customers, the company's
                            Facebook fans:
                            •   Made 36 percent more visits to DG's stores each month.
                            •   Spent 45 percent more of their eating-out dollars at DG.
                            •   Spent 33 percent more at DG's stores.
                            •   Had 14 percent higher emotional attachment to the DG brand.
                            •   Had 41 percent greater psychological loyalty toward DG.

                                                                                                                 www.marketingsavant.com
The MarketingSavant Group                                                                                                   888.989.7771
Celebrate Your Fans
      Do something special for fan & follower
      milestones




                                                www.marketingsavant.com
The MarketingSavant Group                                  888.989.7771
Share Things

      Like Photos…          …and Videos




                                          www.marketingsavant.com
The MarketingSavant Group                            888.989.7771
Everything Else…




                            www.marketingsavant.com
The MarketingSavant Group              888.989.7771
Social Media Isn’t Just a Set of Tools…
                             Blogs
                             Widgets
                             Micro Blogs
                             Online Chat
                             RSS
                             Social Networks
                             Social Bookmarks
                             Message Boards
                             Podcasts
                             Video Sharing Sites
                             Photo Sharing Sites
                             Virtual Worlds
                             Wikis
                             Local Search
                              (…just to name a few)
                                                  www.marketingsavant.com
The MarketingSavant Group                                    888.989.7771
PARTICIPATION

         The Global Social Media Check-up, Burson-Marsteller, 2010




                                                                     www.marketingsavant.com
The MarketingSavant Group                                                       888.989.7771
Social Media is not about being
    everywhere—all the time! Just adding
    profiles to countless websites and social
    networks is not social media marketing.

                             Social Media Marketing should be strategic
                            and targeted directly to get you the best ROI
                                                 (Return on Investment).

      Social Media requires more than setting up
      an account-it requires interaction and
      participation to generate results.

                                                               www.marketingsavant.com
The MarketingSavant Group                                                 888.989.7771
Define the Social Media Plan

      1. Outline Your            7. Enterprise Social
         Objectives                  Media Assessment
      2. Risk Profile            8. Policy / Protocols
      3. Define Your             9. Choose Social
         Audience(s)                 Channels (Tools &
      4. Social Media Content        Tactics)
      5. Determine Integration   10. Capacity and
         Points                      Commitment
      6. Culture Change and      11. Social Media Systems
         Adaptation?             12. Measurement

                                                   www.marketingsavant.com
The MarketingSavant Group                                     888.989.7771
Link Greater Green Bay




                               www.marketingsavant.com
The MarketingSavant Group                 888.989.7771
Social Media Starter Kit
  Free Download
  www.marketingsavant.com/gbscore




                                    www.marketingsavant.com
The MarketingSavant Group                      888.989.7771
Social Media Simplified!



        The MarketingSavant Group
        www.marketingsavant.com
        888.989.7771
        dana@marketingsavant.com




                                    www.marketingsavant.com
The MarketingSavant Group                      888.989.7771

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Social Media Simplified - Green Bay SCORE Chapter - 3.2.11

  • 1. Social Media Simplified! The MarketingSavant Group www.marketingsavant.com 888.989.7771 dana@marketingsavant.com www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 2. About Dana VanDen Heuvel Dana VanDen Heuvel is an award-winning marketing blogger, author of the American Marketing Association's Marketech Guide to Marketing Technology and the MySpace, YourSpace, TheirSpace Guide to Social Network Marketing and the creator of the AMA's TechnoMarketing training series. Dana is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana founded BlogSavant, one of the nation's first weblog and social media marketing consultancies and currently runs The MarketingSavant™ Group, a marketing technology consulting and training firm that helps marketers leverage emerging marketing technology to reach and keep customers. Learn more from Dana's blog at www.marketingsavant.com. The MarketingSavant Group is a specialist company that focuses on transforming our clients into the preeminent thought leaders and trusted advisors in their industry. Through our thought leadership marketing approach and deep experience in digital and social media marketing we do extraordinary work for B2B clients to move your entire organization beyond the competitive realm and into the unique niche of industry thought leader. We focus on genuine organizational transformation through marketing, innovation, intellectual capital development and not on producing a campaign that’s merely a quickly forgotten flavor-of-the-month tool. We formed MarketingSavant to work with ethical, intellectual, innovative and challenging clients in the Business- to-Business market sector. Our approach and our philosophy are to always put altruism before capitalism. We do well by doing good, and we like to work with clients who share our philosophy. www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 3. On Today’s Agenda • Is social media really a big deal? (Why should you care about social media?) • Yes, it’s a really big deal • Social media helps your customers buy your stuff • How to use social media to get them to buy more of your stuff • Getting serious and thinking strategically • Now what? • ** Free Stuff ** www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 4. Social Media Starter Kit Free Download www.marketingsavant.com/gbscore www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 5. Why Should You Care About Social Media? www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 6. Source: What the F**k is Social Media http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 7. Social Media is the #1 Activity on the Internet! via: WWW.VIRTU-ASSIST.COM www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 8. Gen Y now outnumbers Baby Boomers…. 96% of them have joined a social network! via: WWW.VIRTU-ASSIST.COM www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 9. If You’re Online…You’re In Social Media Source: Universal McCann Social Media Tracker Wave 3 www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 10. 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA. Cone, Business in Social Media Study, September 2008 85% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD GO FURTHER THAN JUST HAVING A PRESENCE ON SOCIAL SITES & SHOULD ALSO INTERACT WITH ITS CUSTOMERS. Cone, Business in Social Media Study, September 2008 www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 11. Source: What the F**k is Social Media www.marketingsavant.com http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later The MarketingSavant Group 888.989.7771
  • 12. Where Buyers Go First www.marketingsavant.com The MarketingSavant Group Source: Rain Today 888.989.7771
  • 13. Most Common Social Media Tactics (B2B) www.marketingsavant.com The MarketingSavant Group Source: MarketingSherpa 888.989.7771
  • 14. Already Embrace It Still Need Convincing Just Jumped 37% of marketers still do not include on Board social media as part of their marketing. www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 15. Source: What the F**k is Social Media http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 18. 6 C’s of Social Media 1) Content 2) Commerce 3) Community 4) Context 5) Customization 6) Conversation Via: Joseph Jaffe from his book, Join the Conversation (October 2007, Wiley) www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 19. Social Media + Path to Purchase But…what should we do next? Source: Ogilvy www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 20. Define the Social Media Plan 1. Outline Your 7. Enterprise Social Objectives Media Assessment 2. Risk Profile 8. Policy / Protocols 3. Define Your 9. Choose Social Audience(s) Channels (Tools & 4. Social Media Content Tactics) 5. Determine Integration 10. Capacity and Points Commitment 6. Culture Change and 11. Social Media Systems Adaptation? 12. Measurement www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 21. Don’t Commit Random Acts of Social Media Marketing! www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 22. It’s 2011 and… …it’s time you got an online, social personality… www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 23. Listen Up! “There’s a real cost to ignoring the conversation.” Paul Worthington, Fast Company Magazine “We live in a conversation driven world. Even if your brand is not an active user of social media, your customers and potential customers are. This is revolutionizing the way brands have to think about themselves and how they choose to compete. In a conversation driven world, the real threat is not conversation itself, but commoditization. Unless customers have reason to talk, they won't. And a brand that generates little or no conversation will be killed by one that does.” www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 24. You Have to Start Somewhere… www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 25. Network Socially “The most effective social networking is all about building relationships, engaging with others, and developing solid word- of-mouth marketing.” GET OUT THERE! www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 27. First, A Bit About Profiles • Your profile, on any network, is not a resume • Your profile maps to your goals – Network, job hunt, sell, attract, influence • Thou shalt have a complete profile – 40x more likely to succeed when complete • Public profiles are productive profiles – “But what about those creepy Internet people?” www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 28. 6 Steps to LinkedIn Success 1. Complete your profile! 2. Join groups & discussion 3. Connect with professionals 4. Connect with customers 5. Ask/answer questions 6. Approach prospects www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 29. 10 Reasons to be Active on Social Networks 1) Meet your peers. Facebook is not just for 6) Develop your personal brand. You can reveal as college kids anymore. much or as little about yourself as you wish, 2) Find business contacts. Not only are your allowing you to personalize your brand. friends on Facebook, so are your prospects, 7) Target your niche. Users volunteer vast amounts of your customers, and, of course, your information about themselves that you can readily competitors. You need to be on too. access. These kinds of demographics, psychographics, and technographics would 3) Instant gate opener. You can easily begin a previously have cost fortunes to access. Author, dialog with highly successful—even John Battelle, calls Facebook a “database of famous—people who were previously intentions.” otherwise unreachable. 8) Get rapid top Google placement. Create a Page for 4) Build relationships. By engaging in your business and ‘‘push” information to your conversations with your prospects and “fans.” customers, you can better adapt your 9) Place targeted ads. With Facebook Social Ads, you marketing and business services to meet can test out extremely targeted advertising for their needs. minimal cost. 5) Raise visibility. By consistently showing up, 10) No cost marketing. Aside from paid ads, Facebook posting relevant information, and being a is totally free to use and with regular activity you’ll thought leader, you can increase visibility end up with more traffic, more subscribers, and and credibility as an expert in your area. more paying clients. www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 31. Create Conversations NOT Campaigns www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 32. Create PAGES NOT PROFILES Facebook Says: • Facebook profiles are meant to represent a single individual. Organizations of any type are not permitted to maintain an account under the name of their organization. We have created Facebook Pages to allow organizations to have a presence on Facebook. These Pages are distinct presences, separate from user profiles, and optimized for an organization’s needs to communicate, distribute information/content, engage their fans, and capture new audiences virally through their fan’s recommendations to their friends. Facebook Pages are designed to be a media rich, valuable presence for any artist, business or brand. • If you create a profile for your business, your account may be disabled for violating our Terms of Use. If you have questions about how to best leverage your Facebook Page, please check out our Insider’s Guide or FAQ. www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 33. Integrate, Integrate, Integrate www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 34. Marketing Ideas for Facebook: • Contact your current customer database and suggest they become a Fan on your Facebook page. • Include something about your daily/weekly business activities on your page…take a picture, get a quote, shoot a video…whatever… Then you can tag them—this will be shared on their profiles! • Import your Twitter feed and external blog-this keeps your Fan page updated with fresh content without you having to constantly update it. • Offer a subscription box to capture emails, donations, downloads, whatever helps you get to your conversion goals! • Include customer loyalty perks for sharing your Fan page! www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 35. THE ROI OF FACEBOOK Dholakia and Durham surveyed customers of Dessert Gallery (DG), a popular Houston-based café chain. Prior to the study, DG did not have a Facebook presence. The study, based on surveys of more than 1,700 respondents over a three-month period, found that compared with typical Dessert Gallery customers, the company's Facebook fans: • Made 36 percent more visits to DG's stores each month. • Spent 45 percent more of their eating-out dollars at DG. • Spent 33 percent more at DG's stores. • Had 14 percent higher emotional attachment to the DG brand. • Had 41 percent greater psychological loyalty toward DG. www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 36. Celebrate Your Fans Do something special for fan & follower milestones www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 37. Share Things Like Photos… …and Videos www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 38. Everything Else… www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 39. Social Media Isn’t Just a Set of Tools…  Blogs  Widgets  Micro Blogs  Online Chat  RSS  Social Networks  Social Bookmarks  Message Boards  Podcasts  Video Sharing Sites  Photo Sharing Sites  Virtual Worlds  Wikis  Local Search (…just to name a few) www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 40. PARTICIPATION The Global Social Media Check-up, Burson-Marsteller, 2010 www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 41. Social Media is not about being everywhere—all the time! Just adding profiles to countless websites and social networks is not social media marketing. Social Media Marketing should be strategic and targeted directly to get you the best ROI (Return on Investment). Social Media requires more than setting up an account-it requires interaction and participation to generate results. www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 42. Define the Social Media Plan 1. Outline Your 7. Enterprise Social Objectives Media Assessment 2. Risk Profile 8. Policy / Protocols 3. Define Your 9. Choose Social Audience(s) Channels (Tools & 4. Social Media Content Tactics) 5. Determine Integration 10. Capacity and Points Commitment 6. Culture Change and 11. Social Media Systems Adaptation? 12. Measurement www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 43. Link Greater Green Bay www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 44. Social Media Starter Kit Free Download www.marketingsavant.com/gbscore www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 45. Social Media Simplified! The MarketingSavant Group www.marketingsavant.com 888.989.7771 dana@marketingsavant.com www.marketingsavant.com The MarketingSavant Group 888.989.7771