Top 11 Things Facebook Page Owners Need To Know About The New Page Format

Top 11 Things Facebook Page
Owners Need to Know About the The MarketingSavant Group

New Page Format www.marketingsavant.com
888.989.7771
dana@marketingsavant.com

www.marketingsavant.com
The MarketingSavant Group 888.989.7771

About : Dana VanDen Heuvel
Dana VanDen Heuvel is an award-winning marketing blogger, author of the
American Marketing Association's Marketech Guide to Marketing
Technology and the MySpace, YourSpace, TheirSpace Guide to Social
Network Marketing and the creator of the AMA's TechnoMarketing
training series. Dana is a widely recognized expert on blogging, podcasting,
RSS, Internet communities and interactive marketing trends and best
practices and speaks regularly on these topics at industry events. Dana
founded BlogSavant, one of the nation's first weblog and social media
marketing consultancies and currently runs The MarketingSavant™ Group,
a marketing technology consulting and training firm that helps marketers
leverage emerging marketing technology to reach and keep customers.
Learn more from Dana's blog at www.marketingsavant.com.

The MarketingSavant Group is a specialist company that focuses on transforming our clients into the preeminent
thought leaders and trusted advisors in their industry. Through our thought leadership marketing approach and
deep experience in digital and social media marketing we do extraordinary work for B2B clients to move your
entire organization beyond the competitive realm and into the unique niche of industry thought leader. We focus
on genuine organizational transformation through marketing, innovation, intellectual capital development and not
on producing a campaign that’s merely a quickly forgotten flavor-of-the-month tool.

We formed MarketingSavant to work with ethical, intellectual, innovative and challenging clients in the Business-
to-Business market sector. Our approach and our philosophy are to always put altruism before capitalism. We do
well by doing good, and we like to work with clients who share our philosophy.


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Questions or comments?
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Dana VanDen Heuvel
President, MarketingSavant


Your New Facebook Page Agenda
1. Upgrade to the new page format
2. Using the content moderation block lists
3. The new photo showcase & how to make the most of it
4. Navigation changes and how to manage your pages
5. iframe tabs vs. FBML and how to manage tabs going forward
6. Setting Facebook Page notifications and whether or not Hyper Alerts is
still necessary
7. Setting categories & subcategories
8. Wall preference settings
9. “Admin as Page” usage
10. Using your “Featured Likes” to Like other pages (as a brand) not
11. “Featured Page Owners” – losing our anonymity as page owners
12. Fan Generating Apps
13. Q&A from signup


1. Should I “Upgrade” to the
New Format Now?
• Yes, unless you have much invested in Tabs
(there have been some bugs with Tabs)
• You CANNOT change back once you’ve done
the upgrade
• March 10th is Facebook’s cutover date


Welcome To Your New Page!
1. Photo strip above the Wall
2. Page Category (update + subcategory)
2 1 3. Profile picture reduced from 200 x 600
pixels to 180 x 540
7 4. Tabs are now on the left panel like
Profiles and in list form. 6 items show

3 9
and then “More”
5. “Info Blurb” no longer on left hand
side – only under Info Tab. No “suggest
8 to friends”
6. Pages can Like other Pages, not just
favorite them
7. Pages can “Feature” admins (Page
Owners), if they choose to.(not shown)
8. Set Default Wall Post View to
“Everyone” or Page posts only
9. New ability to interact on Facebook as
your Page (or toggle back/forth)
9-a. Admins can to post and comment
around Facebook under their Page’s
alias

4 9-b. See a News feed of updates from
Liked Pages when in “Page” mode
10. Pages can now feature iFrame tab
applications
11. ALL Page Admins receive email

5 notifications when users post or
comment

6

2. Setup Comment Moderation
Edit Page > Manage Permissions
• Keep the profanity off
your pages – you
determine how strict you
want to be
• Wall posts will be moved
to the Pages Spam filter,
which is hidden from
public view.
• Comments will appear in
grey to admins, but will
not appear to the public.


3. Photo Strip – Top of the Page
• Located where the Tabs used
to be
• Random selected of photos
uploaded from each brand
• Reloaded every time the page
loads
• No way to control the order
• New view window w/ads
when you click on photos
• Keep adding photos to keep
the rotation fresh (or don’t…)
• You can ‘hide’ photos with the
rollover X in the upper right
hand of the photo


4. Navigation Changes
• Navigation moved to the Default
side
• All menu (formerly Tab) ‘More’
activity done from the
side nav
– Hide ‘Edit’
– Move (click & drag)
• Still shows 6 items as
default with option for
‘more’
• Wall and Info are still
mandatory


5. iframe vs. FBML
• Facebook pages can now support
iframe tabs
• Think of it as a window within the
main page that lets you see
through to another page. (Still
520px wide frame)
• Requires interaction with another
web server (same as FBML)
• Enable iframes by editing the
Facebook Integration settings on
the Developer App
• Look for more tools to come to
market for this


6. Set Notification Settings

Edit Page > Your Settings
• Set on a per admin / per page basis What's new in
notifications, especially
• Instruct your admins to adjust their own for agencies that
settings manage multiple client
pages?
• Alerts you immediately when new user-
submitted comments or posts arrive


6.5 Facebook Page Notifications
• Facebook not the only or the
right answer
• Hyper Alerts is the “feature that
Facebook forgot”
• Watch you pages, competitors,
pages you like and pages you
don’t
• Daily digest of updates (vs.
immediate emails)
• Alerts by URL or by FB User
– ASAP, Hourly, Daily, Weekly,
Monthly
– Select your time
– Also alerts on your own content
• http://www.hyperalerts.no


7. Check / Reset Page Category

Edit Page > Basic Information
• Previously only set on page start
• You can now change your Page category and assign
subcategory
• Subcategory driven by main category
• Can also assign Vanity URL from
this page


8. De-Clutter Your Wall
Edit Page > Manage Permissions
• Wall posts are now displayed
by algorithm in ‘Everyone
mode’ (lots of protest to that)
and chronological in ‘Page
mode’
• Set the Wall to display posts
made by “Everyone” or just
those made by the “Page.”
• Users can still respond to the
posts made by the Page only


9. Start Interacting as the Page
How do I comment as a Page on other
• You must “Like” the people's profiles and other pages?

pages on which you’d
like to interact with
• You may also still use
the @pagename to call
them out and appear
on their page


10. Featured Likes and Admins
Edit Page > Featured
• You can show “Featured
Likes” of the pages that
you like (partners,
vendors, dealers, etc.)
• Give the page a
personality by showing
“Page Owners” on the left
hand side of the Page.
• You don’t have to display
all of them, just the ones
you want users to see


11. Fan Generating Apps


Q&A
Is there a setting someplace to control wall post order to
force it to appear chronological?

• The main complaint, which is already mobilizing a large
number of users is the mind boggling option to sort the
posts by “relevance” instead of by chronological order.
Under the new upgrade, you would have no control over
the order in which your posts appear. If you post something
today, but Facebook decided it isn’t relevant, it would move
it to the bottom of the page, and posts (some of them
months old) would be on top of the page instead. How they
have designed the algorithm that determines the relevance
of each post is a mystery to users.
(http://simplytatydesigns.com/tech/facebook-page-updates-under-attack-by-users)


Q&A
I can no longer go to Manage
my page and have to do a
search to get to it.
Your best bet will be to use one of
two tools to get to your pages.
1. Bookmark then visit
www.facebook.com/pages, then
click on “Pages I Admin” to get to
your pages
2. Click on “Ads and Pages” in the
left hand navigation menu (if you
have this option) under your
profile picture


Q&A
How can you link twitter to the
page only and not have that
feed appear on your personal
Facebook page.
Use dlvr.it to connect your pages,
blogs, feeds and RSS driven contnet
together.
1. Sign up for www.dlvr.it
2. Setup ‘Routes’ from any RSS feed
of content to your Facebook Page


Q&A

• Does this change the FBML custom tabs, other
than that they are no longer tabs?
• How does this affect the size of "branded space"
i.e. tabs & logo areas?
• Can I comment as the page from a mobile
application?


Top Page Creation Tools
Mediafeedia Pagemodo
• Mediafeedia offers tools that aim to streamline the • Recently acquired by Webs.com, Pagemodo offers companies
management of professional Facebook pages. From custom
tab creation to scheduling posts, take a glance at the video a user-friendly template to make professional looking pages
tutorials this vendor provides to see if they are the right fit for on the social network. With prices ranging from free to $59 a
your social media needs. month, this Facebook page design company offers a range of
Buddy Media choices for businesses varying in size.
• With an impressive list of clients, Buddy Media offers an Context Optional
excellent list of resources and tools to help design an
engaging Facebook page for businesses. Visit the company’s • Social marketing software provider Context Optical is another
official web page for a list of services, clients, schedule a go-to company for big corporations to optimize their
demo, and get contact to begin building an improved social Facebook presence. Learn the specifics about strategies,
media experience for your brand.
ShortStack services, and the company’s work with other clients by
• Turn to ShortStack Labs to design custom tabs for Facebook visiting the vendor’s official website.
pages that will attract and peak the interest of a growing fan Vitrue
base. For a list of prices — starting with a free package for • Vitrue is a social media management platform that aims to
those just getting started — based on fan and “like” totals,
take a look at what this vendor has to offer. turn a business’ page on Facebook into an interactive
Involver conversation with fans. The company’s very specific
• Involver has worked with many well-established brands to strategies strive to make your brand have a home on the
build successful social media presences. The company has just social network attracts people and keeps them coming back.
about every tool imaginable to create a customized Facebook FanBridge
page that will help brands not only build a fan base, but
encourage those new visitors to stick around. • Take a look at what FanBridge can provide in the way of
Likeable Media helping to build and maintain a larger fanbase on Facebook.
• Likeable Media takes a creative approach to improving a The company also just recently acquired Damntheradio, so
brand’s social media presence. The vendor builds or you can expect this provider’s ability create the ultimate page
transforms your Facebook page, as well as monitors activity for musicians to significantly improve in the coming months.
in the interest of maintaining success. for your new page
design, and take a look at what the vendor has done for other
brands.

Source: http://www.allfacebook.com/10-facebook-page-creation-tools-2011-02

Smile if you liked it!

The MarketingSavant Group
888.989.7771


About
The MarketingSavant Group
The MarketingSavant Group is a specialist company that focuses on developing our clients into the preeminent thought leaders
and trusted advisors in their industry. Through our thought leadership marketing approach and deep experience in digital and
social media marketing we do extraordinary work for B2B clients to move your entire organization beyond the competitive realm
and into the unique niche of industry thought leader. We focus on genuine organizational transformation through marketing,
innovation, intellectual capital development and not on producing a campaign that’s merely a quickly forgotten flavor-of-the-
month tool.

MarketingSavant helps clients leverage thought leadership and social media marketing through precise strategy development,
targeted user-centric research, expert resource engagement for content creating and distribution, all using our proprietary
Thought Leadership Marketing methodology.

Like the thought leading clients we work with and in the spirit of the social media tools we employ, MarketingSavant is a
transparent, honest, professional, credible, driven, responsive, hard working, open-minded, and results-oriented team that serves
our clients with the utmost integrity and respect and treat their business and success as our own. Our value-forward approach
means that our first priority is delivering wisdom to our clients and prospects to make us all better marketers and servants to the
customers who trust us.

We formed MarketingSavant to work with ethical, intellectual, innovative and challenging clients in the Business-to-Business
market sector. Our approach and our philosophy are to always put altruism before capitalism. We do well by doing good, and we
like to work with clients who share our philosophy.

MarketingSavant’s offerings range from thought leadership strategy development, training and workshops, campaign
management, customer community development and anything else that helps to position you as the preeminent thought leader
in your industry. Contact us if you’re interested in become your industry’s thought leader!


MarketingSavant Has Served:
 Intel • American Marketing Association
 Chubb Insurance • Business Marketing Association
 Bayer Pharmaceuticals • American Advertising Federation
 American Cancer Society • Direct Marketing Association
 Quad/Creative • Association of IT Professionals
 Emerson, Inc. • Midwest Jewelers Association
 Krueger International • Chicago Area Direct Marketers
 McCain Foods • Trade Show Exhibitors Association
 Miron Construction, Inc. • Just Between Us
 Center for Sales Strategy • Herzing College
 PROMO Marketing Conference • St. Norbert College
 Internet Retailer Conference • University of Northern Illinois
 Seybold 365 Conference • Decision Sciences Institute
 The Golomb Group • Madison Area Technical College
 SRI Conferences • Mountain State University
 Northlich • Pheedo, Inc.
 Imaginasium • Adams Magnetic
 E-Marketing Learning Center of Erie, PA • Nicolet National Bank
 Life Meets Work • Green Bay Chamber of Commerce
 WSPRA • Fond du lac Area Chamber of Commerce
 NCMPR • Perfect Patients Pty Ltd.
 Betuitive Marketing, Inc. • WE Energies


On Target Social Media Advice!

Since 2003, The MarketingSavant
Group has trained over 3000 top
level marketers on how to use
social media for marketing and has
influenced the success of dozens of
social media marketing projects.

We have also helped thousands
more through our whitepapers, e-
books, articles and interviews on
social and emerging media
marketing tools.

Why MarketingSavant?

• Deep Experience • Highly Regarded
– Our founder began teaching HTML – MarketingSavant’s Dana VanDen Heuvel is
a sought-sought after speaker and
programming in 1995 and has been consultant in the areas of thought
active in Internet Marketing and social leadership, social media and marketing
media ever since. technology.
• Wide Recognition • Thought Leadership
– MarketingSavant’s Dana VanDen Heuvel – The MarketingSavant Group has published
many articles and whitepapers along with
has been featured in over 30 articles in several e-books, including:
a dozen publications on marketing and • Marketech: The Guide to Marketing
social media. Technology (2 editions)
• Consulting-led • MySpace, YourSpace & TheirSpace
Guide to Social Networking
– We’re not an ad agency. In fact, we’re a • Marketing in a Downturn: Recession-
consulting shop with passionate leader Proof Strategies for Smart Marketers
who loves the intersection of thought • 30 Marketing Ideas in 30 Days –
leadership marketing, social media, Entrepreneurs DIY Marketing Guide
helping the insurgent marketer win the
business.


Top 11 Things Facebook Page
Owners Need to Know About the The MarketingSavant Group

New Page Format www.marketingsavant.com
888.989.7771

marketingsavant.com/fbwebinar


Top 11 Things Facebook Page Owners Need To Know About The New Page Format

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