Beyond Simple Social - Presented at Salesforce
This presentation was given to a sold out crowd at Salesforce UX Lecture Series in San Francisco. This is the second presentation of this and it changed a bit. The focus is how to take the next we must take to improve our social software we are using, particularly for organization within their own walls. The shift of from the social patterns of early adopters to mainstream is really a large shift and things are really difficult to do as we have only just begun the trek again (groupware and KM were the two prior attempts). Understanding how to look at things through different social lenses so to see what is going on is essential. This presentation is 6 or 7 of my 40+ (now just over 50) social lenses to help do this. This presentation is a high level view, but enough to see gaps and where things could and should change as we move forward.
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Beyond Simple Social - Presented at Salesforce
- 1. Beyond Simple Social Thomas Vander Wal Salesforce :: San Francisco, CA :: 30 May 2012
- 4. Tea, anyone?
- 6. Goal 100%
- 7. Email in org took 5+ years to get to ~99%
- 8. Social often focuses on edge cases, not mainstream
- 9. Understand how the remaining 90% are social
- 12. Is it...
- 13. The person
- 14. How humans are social
- 15. Cultural influences - or cross cultural
- 17. Problems with the tools / service
- 18. Understanding Social Software for Mainstream Adoption
- 19. “I don’t want to be the company idiot!”
- 20. Look to human social interactions
- 21. Social Scripts
- 22. Rethink how tools map to human needs
- 23. Social Comfort
- 24. 3 Parts of Social Comfort • Social Comfort with People • Social Comfort with Tools • Social Comfort with Content
- 26. Relationships Reputation Conversation Groups Sharing Identity Object Collaboration Actions Presence
- 27. Collaboration Groups Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object
- 28. Collaboration Groups Traditional Groupware Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object
- 30. Pat Agile Scheduling P&L Food Benefits Connections
- 31. Differing Perspectives InfoCloud Solutions, Inc. - 2008
- 32. Personal
- 33. Collective
- 34. Community, Groups, & Teams
- 35. Collaborative
- 36. Newbie
- 37. Service Owner
- 40. Spark
- 41. Campfire
- 42. Bonfire
- 43. Torch
- 44. Social Scaling
- 45. Scaling and Functionality D A - Personal Use B - Serendipity C People Participating C - Mature Social Tool B D - Complex Social System A # of Objects in System InfoCloud Solutions, Inc. - 2012
- 48. Social Reticence of a Click
- 49. “How broadly are my activities shared”
- 50. “What do others think ‘this’ means”
- 51. What do the features and functions of the tools/service do?
- 52. When we...
- 53. Offer Approve Kudos Interest Hold On
- 54. To Summarize...
- 55. Run to the light of complexity - Mike Kuinavsky
- 56. Questions
- 57. URL: http://infocloudsolutions.com Blog: http://www.personalinfocloud.com E-mail: thomas@infocloudsolutions.com Skype: tjvanderwal Twitter: @vanderwal or @infocloud InfoCloud Solutions, Inc. - 2012