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Elements of Social Software
    and Social Search
Thomas Vander Wal - InfoCloud Solutions, Inc.
               3 March 2011
         Intrateam :: Copenhagen
Framing social elements
  for social intranets
Elements of
Social Software
Collaboration



            Groups



       Conversation



       Relationship



           Reputation            Build
                                 Order
            Sharing



            Actions



           Presence

Identity                Object
Collaboration



                          Groups
Traditional
Groupware            Conversation



                     Relationship



                         Reputation            Build
                                               Order
                          Sharing



                          Actions



                         Presence

              Identity                Object
Local InfoCloud


 InfoCloud Solutions, Inc. - 2011
InfoClouds

             Global InfoCloud

 Personal
InfoCloud



         Local
       InfoCloud
                           External InfoCloud




        InfoCloud Solutions, Inc. - 2011
Local InfoCloud
                                  Portals
                                                              Location
   Social
  Software

                                  Local
                               InfoCloud
                                                                  Friends
       Affiliations




Work                                                    Near in
              Organizations                             Thought


                     InfoCloud Solutions, Inc. - 2011
Personal Info Cycle
                             Seeking
     Local
   InfoCloud

  Global                   Recognizing
InfoCloud

                                                   Personal
                         Retaining/Storing        InfoCloud



                          Using/Creating



                            Following




               InfoCloud Solutions, Inc. - 2011
Social is deeply
dependent on “who”
Keep the following
components in mind...
Multiple Personae
Shadow Effect
Rough Reputation
    Systems
Improving Reputation
      Systems
Groups
Formal Groups
Informal Groups
Prescribed Groups
Emergent Groups
What can hold people back
 from using social tools?
Social Comfort
• Social Comfort with others
• Social Comfort with tools
• Social Comfort with subject matter
Social Reticence of a Click
What do the features
and functions of the
 tools/service do?
“How broadly are my
  activities shared”
“What do others think
   ‘this’ means”
Types of social interactions
 and needs they address
Personal
Collective
Community
Collaborative
Newbie
Social Search
Social search integrated
 in the work interface
Socialcast

• Activity stream
• Reach
• Save conversations / responses
Social search
as you work
SystemOne

• Search as you work
• Search existing content as you write
• Find relevant people based on content
 and context
Social search built into
  traditional search
Vivisimo

• Search with social built-in
• See social annotations and activity in
 search results

• Connects with enterprise identity
 systems
Add Q&A to Search
    Interface
Search with Q&A

• Add any microcontent/activity stream social
  tool element to search interface
• If traditional search does not bring back
  what is needed ask the organization live in
  real time
• Ensure results, particularly correct answers
  are included for next search query
Mange Tak!
URL: http://infocloudsolutions.com
E-mail: thomas@infocloudsolutions.com
AIM: vanderwal
Skype: tjvanderwal
Twitter: @vanderwal or @infocloud
              InfoCloud Solutions, Inc. - 2011

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