The document discusses marketing and positioning strategies. It emphasizes finding your personal and competitive values as well as customer value to drive your economic engine. Great positioning and branding can greatly increase chances of success and value. Specific examples are given about price premiums for branded Swiss products. The rest of the document seems to be notes about developing a skin care product line and branding strategies.
6. IF
YOU
START
WITH
NOTHING
I
TELL
YOU
ANYTHING
COULD
HAPPEN.
7.
8.
9.
10. POSITIONING
€
personal
value
what
am
I
deeply
passionate
about?
compeEEve
value
what
can
I
be
the
best
in
the
world
at?
customer
value
what
drives
my
economic
engine?
12. “We
offer
a
wide
range
of
well-‐designed,
func=onal
home
furnishing
products
at
prices
so
low
that
as
many
people
as
possible
will
be
able
to
afford
them.”
27. POSITIONING
WILL
GREATLY
INCREASE
YOUR
CHANCES
OF
SUCCESS
IN
THE
MARKETPLACE
BRANDING
WILL
GREATLY
INCREASE
YOUR
VALUE
28. I'm
going
to
launch
a
kick
ass
line
of
skin
care
products.
Want
to
help
brand
it?
29.
30. I
know
a
LOT.
I've
got
no
budget.
Oh
–
I
also
don't
have
a
product
yet.
31. 80%
van
de
huidproblemen
worden
veroorzaakt
of
verergerd
door
verkeerde
of
verkeerd
gebruik
van
huidverzorgingsproducten.
De
absolute
meerderheid
van
de
vrouwen
geeK
aan
niet
goed
te
weten
hoe
zij
hun
huid
moeten
verzorgen.
Er
is
geen
duidelijkheid
en
er
wordt
heel
veel
onzin
verkocht.
Vaak
fraai
verpakt.