Don't let your business become digital road kill - 250614
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Those businesses which are highly engaged online are twice as likely to be growing their revenue, however only small percentage of Australian small businesses are fully making the most of the internet. This presentation covers how digital disruption is impacting Australian businesses, and help you understand can do to ensure your business is a digital survivor. You will be encouraged to set yourself actions to further investigate key digital business strategies which will help you utilise the economic and social benefits of a digital economy to ensure that your business does not end up as digital road kill.
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Don't let your business become digital road kill - 250614
- 1. vanguardvisionsconsulting.com.au Don’t let your business become digital road kill Northern Business Breakfast 25 June 2014 Allison Miller Director
- 3. Running a business in a digitally distrupted economy
- 4. Source: Deloitte Access Economics: (2013), Connected Small Businesses: How Australian small business are growing in the digital economy http://www.deloitte.com/view/en_au/au/353dcb8dd760e310VgnVCM1000003256f70aRCRD.htm “High digitally engaged small businesses are more than twice as likely to be growing as small businesses with very low digital engagement.”
- 5. How is digital disruption impacting Australian businesses? Source: Deloitte Access Economics Pty Ltd (2013), Digital Disruption http://www.deloitte.com/au/digitaldisruption
- 6. Where does your business sit? Source: Deloitte Access Economics Pty Ltd (2013) – http://www.deloitte.com/view/en_AU/au/services/financial-advisory/deloitte-access-economics/05660fd56ab1e310VgnVCM1000003256f70aRCRD.htm
- 8. Top 10 tips to avoid your business becoming digital road kill
- 9. What will you action?
- 10. 1. Get a digital presence Image: Allison Miller: http://www.linedin.com/in/theother66 - Image: Vanguard Visions - http://vanguardvisions.com.au/ - Image: Smiling Samoyed Brewery https://www.facebook.com/MypongaBrewery
- 11. 2. Work from anywhere Images: Cloud image - http://en.wikipedia.org/wiki/Cloud_computing - Screen shots by Vanguard Visions
- 12. 3. Use Social Media Social Media Build customer base Raise brand awareness Share industry information Listen to others Images: Screen shots by Vanguard Visions
- 13. 4. Communicate online Images: Screen shot from - http://thesilencer.com.au/noise-solution-blog
- 14. 5. Email is still effective Images: Screen shots by Vanguard Visions
- 15. 6. Use online networks Images: Screen shots by Vanguard Visions
- 16. 7. Work collaboratively Images: Screen shots by Vanguard Visions
- 17. 8. Increase digital capability Images: Screen shots from - http://www.polariscentre.com.au/digital-enterprise-program/ - http://www.salisbury.sa.gov.au/Services/Libraries/Salisbury_Digital_Hub
- 18. 9. Interact safely online Images: Screen shots from - http://www.staysmartonline.gov.au/
- 19. 10. Measure your ROI Images: Screen shots from Vanguard Visions
- 20. What else would you have in your digital business survivor toolkit?
- 21. What will you action?
- 22. Subscribe to our eList bit.ly/digitalcapability
- 23. Want to know more? More info: digitalcapability.com.au Register for eUpdates: bit.ly/digitalcapability Follow on: Twitter - twitter.com/digitalcapabili Facebook - facebook.com/digitalcapability LinkedIn - bit.ly/DCLinkedIN Google+ - bit.ly/DCGoogleplus Pinterest - pinterest.com/vanguardvisions
- 24. vanguardvisionsconsulting.com.au Connect with me at: Allison Miller 0400 732 270 allison@vanguardvisions.com.au vanguardvisions.com.au au.linkedin.com/in/theother66
Notes de l'éditeur
- Introduce yourself / – Elearning ebusiness eportfolio consultancy, and supplier of connected and essential services Managing my own business since January 2012 so sharing from the perspective of a small business owner, and someone who works with a lot of small businesses Active digital presence Also write blog posts on this topic for VV, and develop small business short courses, including ‘Digital Disruption impacting Australian businesses’, for TAFE Now (TAFE NSW), deliver webinars and host digital capability event ie 2013 – National NBN-enable Digital Economy Forum Encourage questions / discussion
- What does it mean to be running a business in a digital era?
- “ High digitally engaged small businesses are more than twice as likely to be growing as small businesses with very low digital engagement. Only 28% of small businesses with a very low digital engagement reported that they are growing, versus 63% of small businesses with a high level of digital engagement.” “These small businesses also have better growth prospects, more diversified sources of revenue and a bigger customer base.”, as well as better job creators. Digital engagement refers to: Having a digital presence Using the internet Using digital marketing Source: Connected Small Businesses: How Australian small business are growing in the digital economy http://www.deloitte.com/view/en_au/au/353dcb8dd760e310VgnVCM1000003256f70aRCRD.htm
- The internet is a game changer, with a number of industries significantly changing or being ‘broken’, for example : Music industry being changed by ‘peer to peer’ file sharing which significantly impacted the number of retail music eBooks means that we are seeing less and less bookstores Murdoch can’t dump his newspaper shares quick enough as it’s a dying industry Places like Harvey Norman, Myer etc are feeling the impact of online shopping Deloitte Access Economics (NBN Business Readiness Survey) is predicting that: One third of business are significantly being impacted by the internet now, with nearly 5 out of 10 businesses feeling some impact (32% + 17%) on the short fuse “A new wave of digital disruption is about to hit Australia’s health, education and utilities sectors and may have implications for the local economy, warns consultancy firm Deloitte.” Herald Sun (190614) http://www.heraldsun.com.au/business/breaking-news/deloitte-warns-on-digital-disruption/story-fnn9c0hb-1226960009139 Where does your business sit on this chart?
- Where is your business at on the Digital Superhighway Matrix (developed as part of mmBOP with NCI, WFBP)
- And to become a digital survivor
- Get online – let people are either looking for you or your business Personally – LinkedIN profiles – more than a CV – professional network, currency Business – Facebook page or YouTube Channel or Pinterest Boards or a website Clear purpose - meet target market needs – show how unique you are
- Using the cloud and multiple devices to access your information from anywhere. Understand the Cloud and be multi-devices The ‘Cloud’ refers to cloud computing services (both hardware and software) that are delivered as a service over the Internet regardless of which device you are using. The name the ‘Cloud’ comes from the use of a cloud-shaped symbol used to demonstrate the complex infrastructure of cloud-based systems, such as can be seen represented by the Cloud image on this page. Checking emails Making appointments Talking to the Tax Office Process payroll from anywhere
- Social media is an addictive space for people – returning regularly It’s more than just selling Build customer base Raise awareness of your org/brand Listen and learn Connect and build a relationship Facebook = 13 million Australian users – great for business to consumer relationships LinkedIn = 3 million Australian users – great for business to business relationships It’s about being there Kill all social media spaces even if you don’t use them
- Blogging brings you business Facts tell, Stories sell Expert Give to get Hook to come to your website Better customer service – if you’ve been asked the same question more than one – blog about it
- Targeted information for a captured audience Build an email list – current customers, queries, ‘subscribe’ to our elist on website, social media, email signature Use a email newsletter service Monitor the interaction
- Currency – industry or professional currency Doing business or doing business online Helping Build relationships / networks Offer support Currency
- Don’t let distance or time be a barrier Drive/Docs and GHangout Working collaboratively with competitors helps to: Build networks Broader your ideas and opportunities Reduce the loneliness of working on your own Widen your employee base Offer personalised customer service Do surveys for feedback
- Attend PD on improving your online engaging include the Polaris Centre’s Digital Enterprise workshops
- Being more engaged online increases risk of cyber-fraud, hackering or phishing Password protect all devices Latest anti-virus Allow software and browser updates Subscribe to Stay Smart Online
- You need to measure your engagement online to ensure it is helping you achieve what you set out to do – and your ROI is not just sales, hits on your website or ‘likes’ on your Facebook page: Influence, Engagement, Share of the voice (among your competitors) Referrals / Enquires Reduce number of calls for help or Q&A
- Turn to the person next to you and tell them if there is anything else that you would suggest that small businesses do to ensure they are digital business survivors.
- Continue to receive ebusiness and digital marketing information via our eList