Social media strategy for business presentation 220512

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Facebook! LinkedIn! Twitter! YouTube! … What’s all the fuss about? These highly interactive online social media spaces offer your business great ways of communicating and listening to your existing customers and widening your market share. They also offer the opportunity to attract and retain valuable staff through brand recognition. However, you need to understand the pros/cons of social media, as well as, plan and resource your approach to social media effectively. This presentation covers: • Social Media - a new communications and marketing opportunities for your business • What social media tool is good for what? • Considerations and implications of implementing social media for business • Developing a social media strategy to suit your business needs

Business Technology

Allison Miller
Salisbury Business & Export Centre
22 May 2012

vanguardvisionsconsulting.com.au

What is ‘social media’
and how are you using it?

Is social media a fad?

http://www.youtube.com/watch?v=0eUeL3n7fDs

How do you navigate the
social media avalanche?

What should we look at first?

Facebook?
Twitter?
LinkedIn?
YouTube?
Blogging?
Others – SlideShare? Flickr? etc

http://www.youtube.com/watch?v=5YGc4zOqozo

http://www.youtube.com/watch?v=bot4DrSiQQE

Blogging

Image: 'Blogging For Dummies'
http://www.flickr.com/photos/19348052@N00/251789400

What are people saying about your
business?

Who’s interacting with you online?

When should you be concerned?

What should you do?
Up/Cross - Sell

Special Offer

Case Manage

Resourcing?
Security?
Privacy?
Social Media Policy?
IP?
Digital sovereignty?
Others

Volume

Images from TweetReach Blog – 2 April 2012
http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/

Reach

Images from TweetReach Blog – 2 April 2012
http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/

Engagement

Images from TweetReach Blog – 2 April 2012
http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/

Influence

Images from TweetReach Blog – 2 April 2012
http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/

Share of Voice

Images from TweetReach Blog – 2 April 2012
http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/

What are you going to do
about getting started?

Allison Miller
0400 732 270

allison@vanguardvisions.com.au
vanguardvisionsconsulting.com.au

twitter.com/vanguardvisions
facebook.com/vanguardvisions

vanguardvisionsconsulting.com.au

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Social media strategy for business presentation 220512

1. Allison Miller Salisbury Business & Export Centre 22 May 2012 vanguardvisionsconsulting.com.au

2. What is ‘social media’ and how are you using it?

3. Is social media a fad? http://www.youtube.com/watch?v=0eUeL3n7fDs

4. How do you navigate the social media avalanche?

5. What should we look at first? Facebook? Twitter? LinkedIn? YouTube? Blogging? Others – SlideShare? Flickr? etc

6. Facebook facebook.com

10.

11.

12.

13.

14. Twitter twitter.com

15.

16.

17.

18. LinkedIn linkedin.com

19.

20.

21.

22. YouTube Facebook youtube.com

23. http://www.youtube.com/watch?v=5YGc4zOqozo

24. http://www.youtube.com/watch?v=bot4DrSiQQE

25. Blogging Image: 'Blogging For Dummies' http://www.flickr.com/photos/19348052@N00/251789400

26. wordpress.com blogger.com

27.

28.

29.

30. Others slideshare.net flickr.com

31.

32.

33. What are people saying about your business? Who’s interacting with you online? When should you be concerned?

34. google.com/alerts

35.

36. google.com/analytics

37.

38. What should you do? Up/Cross - Sell Special Offer Case Manage

39.

40. What are the implications?

41. Resourcing? Security? Privacy? Social Media Policy? IP? Digital sovereignty? Others

42. Is it all worth it?

43. Volume Images from TweetReach Blog – 2 April 2012 http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/

44. Reach Images from TweetReach Blog – 2 April 2012 http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/

45. Engagement Images from TweetReach Blog – 2 April 2012 http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/

46. Influence Images from TweetReach Blog – 2 April 2012 http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/

47. Share of Voice Images from TweetReach Blog – 2 April 2012 http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/

48. What are you going to do about getting started?

49.

50. How do you manage it all?

51. hootsuite.com tweetdeck.com

52. Allison Miller 0400 732 270 allison@vanguardvisions.com.au vanguardvisionsconsulting.com.au twitter.com/vanguardvisions facebook.com/vanguardvisions vanguardvisionsconsulting.com.au

Editor's Notes

Size of the conversation – number of people talking about your brand – Facebook Insights
Spread of your content – measures the size of your potential audienceUse your ‘reach’ as your denominator
How are people engaging in conversation about your brandWhat are you doing to spread your content and engage your audience?“Shared, Replied to, Retweets, Comments, Likes,”What is important to your brand right now?Pay attention to what messages are getting the most attention – build on themRTs / Reach = % engagement
Encouraging people to actually do something – comment, share, buy, participateKinetic influence - who is participating and what is their influence?Brand Advocacy (Think Apple, Harley Davidson)
Compare how your business’s conversations compare against other businessesLearn from your competitors’ successes

Social media strategy for business presentation 220512

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Editor's Notes