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SES Social Media Presentation Vanina Delobelle

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Vanina Delobelle
Vanina Delobelle

Presentation about Social Media made at SES San José on August the 20th.

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Social Media Marketing: What is it and what is it good for ? V anina Delobelle, PhD Global Product Director, Monster
What are Social Media ? Soc ial networks Forums Microblogging Multimedia sharing Diggs Blogs and Livecasts Virtual Universes
A user centric approach Blogs Forums Diggs Multimedia sharring Social networks Microblogging
The use of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],… and also… Leverage current marketing results, Get better brand awareness, Get better brand management, Get better user stickiness, Get better quality products, Get more sales.
The requirements for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Towards a (global) user centric platform Blog (US) Twitter (US) 2007 2008 2009 … and many more Social Media to be integrated all accross the site Forums (EU, CAN) Twitter (CAN, UK) Others (UK) Forums (Turkey, Russia…) Others (EU)
Search engines’ golden triangles
Golden triangles are dominated by Social Media Social Media An easy and Efficient referencing Content more often updated, more links
Create user centric products People share, comment, communicate, rank…the product belongs to users. 1M page views after 4 months implementation
An example : Monster UK ,[object Object],[object Object],[object Object],[object Object],Increased page views by 24% in 9 months on http://content.monster.co.uk/
V anina Delobelle, PhD Global Product Director, Monster [email_address] T: 978 823 2806

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SES Social Media Presentation Vanina Delobelle

  • 1. Social Media Marketing: What is it and what is it good for ? V anina Delobelle, PhD Global Product Director, Monster
  • 2. What are Social Media ? Soc ial networks Forums Microblogging Multimedia sharing Diggs Blogs and Livecasts Virtual Universes
  • 3. A user centric approach Blogs Forums Diggs Multimedia sharring Social networks Microblogging
  • 4.
  • 5.
  • 6. Towards a (global) user centric platform Blog (US) Twitter (US) 2007 2008 2009 … and many more Social Media to be integrated all accross the site Forums (EU, CAN) Twitter (CAN, UK) Others (UK) Forums (Turkey, Russia…) Others (EU)
  • 8. Golden triangles are dominated by Social Media Social Media An easy and Efficient referencing Content more often updated, more links
  • 9. Create user centric products People share, comment, communicate, rank…the product belongs to users. 1M page views after 4 months implementation
  • 10.
  • 11. V anina Delobelle, PhD Global Product Director, Monster [email_address] T: 978 823 2806