Detailed description of the casual games platform offered by SkillPod Media

1. 29/01/2009
To Whom It May Concern
RE: SKILLPOD MEDIA GAMES SOLUTION
It gives me great pleasure to present you with the following information in relation to our casual games
offering, please let me know if I omitted to include any information that would be of relevance.
Game Management Platform Features:
The SkillPod Media proprietary game management platform currently manages the delivery of games and
gaming related services to 36 games portals in 11 countries.
Available Modules:
The SkillPod Media Game Management Platform offers the following content modules. The system is
highly configurable and each module can be formatted according to your requirements, the details are
as follows:
a) Player subscription engine, points based solution for the purchase of games, entry to tournaments,
etc.
a. Members only games (Premium Games)
b. Members only tournaments
b) Download Games
c) Multiplayer Games
d) Points / Loyalty Engine
e) Game syndication – allows users to publish their favorite games on their websites / Blogs
f) My Games, allows users to setup a custom games page
g) Player registration engine and profile management
h) In game chat – stringent bad world filters in 6 languages
i) Featured games and tournaments
j) High score boards:
a. Weekly, Monthly, All time & Personal Scores per Game
b. Tournament scoreboards
k) Newsletter & FAQ publishing
l) Game search engine
m) How to play guides
n) Refer a friend
o) Player support contact form
p) Game challenges:
a. Challenge a friend or SkillPod player:
b. Pending, Active, Declined & Completed status
q) Tournaments engine:
a. Prize management
b. Live tournament leader boards
c. Game specific
d. Time based
e. Points engine (pods)
f. Highest Score Wins or Lucky Draw Format
r) Most popular games listings
s) Customisable games console
t) Ability to include partner tracking scripts i.e Nielsen Net/ratings tags
u) Search engine friendly content structure
v) Highly flexible template driven content management system

2. a) Backoffice Tools:
a. Player and game statistics
b. Game management
c. Player management
d. Tournament management
e. Reporting
New Features that will be available in the new version of the games platform – launching on
20 February 2009:
a) Community elements - friends lists, messaging, challenge for Pods, enhanced player profile pages -
public and private
b) Multi player games
c) Download versions of the games
d) Flash Lite mobile games – currently 35 available, with 10 new titles added each month
e) Major enhancements to the display and delivery of the content
f) Live Tournament Leaderboards, Player Leaderboards and Top Winners
g) Surveys for advertisers
h) Improvements to the advertisers exposure on the sponsored tournaments
i) Great flexibility when it comes to the template design and integration
j) Game leagues
k) “Virtual” trophies linked to tournaments
l) Player grading
m) Ability to import pictures for the players avatar
n) Mini sweepstakes module
User frontend:
The entire system is template based and can be fully customized to meet any design requirements.
There are different templates for the homepage, category pages, game info pages and game play
pages. We would typically assist with the integration of a new site look and feel / layout. The system
caters for custom HTML which can be used to publish promo’s, banners, featured content, etc without
making changes to the actual template – part of the CMS system.
Rough layouts of the new SkillPod.com “Look and Feel” we typically prefer the 3 column approach
due to the volume of content we wish to display, sites can opt for a 2 column approach on the
homepage and a different structure on the other content pages.

3. Design Flexibility:
The SkillPod Media games management system has been designed with flexibility in mind and can thus be
fully integrated into any design that a publisher would require. Mini sites can be added to the main games
site, these could be linked to specific campaigns and /or events.
Full Games Portals:

4. Mini Games Sites:
How do users get Pods:
a) Users receive free Pods, when they register - this value can be set per site
b) Buy them through their credit card, premium rate SMS (South Africa only) and in your case we can
create the necessary engine to cater for prepaid cards / vouchers
c) Enter tournaments to win Pods
d) Challenge friends to win Pods
e) Refer Friends, any friends that register will trigger a Pod credit to the player that referred them
How can the Pods be used:
a) Certain games can be set to have a Pod cost to play the game - this value can be set by game
b) Tournaments can be setup to have Pod entry fee's
c) Players can challenge other players for Pods
d) Players can buy versions of the games to download to their computers for Pods
e) Users will be able to redeem Pods for merchandise - near future
The Tournaments engine offers the following functionality:
a) Tournaments can be setup for any duration of time
b) Multiple prizes can be linked to each tournament
c) The tournaments formats can either be Highest Score Wins or a Lucky Draw Format
d) A progressive style component exists that allows for initial Pot values to be set and increase values
as users enter the tournaments for Pods
e) Advertisers can sponsor the tournaments - their logo and details will be displayed on the
tournaments page
f) Surveys can be linked to the tournaments
g) Tournaments receive preferential placement on the homepage of the games site, thus maximum
exposure
Advertising / Revenue Earning Opportunities and Examples:
The following represents a summary of the various advertising opportunities that can be leveraged off with
the launch of the Web Crossing Games channel. We have the source code to 350+ games and can thus
customise these games for specific events, advertisers, campaigns, languages, etc, etc:
a) Setup of advertiser surveys in specific games / tournaments
b) Run of site campaigns – banner sizes will be dictated by the site and games console design and
layout
c) Fixed placement sponsorship
d) Tournament sponsorship
e) Game pre-loaders
f) Game customisation
a. Customisation of game “objects”
b. Customisation of the game console

5. c. Full rebranding
g) In-game advertising opportunities
a. Branding
b. Product placement
h) Mini sites:
a. Single or multiple games
b. Strong client branding
c. Tournaments management
i) Custom game development
j) Affiliate campaigns e.g. Google AdSense
k) Revenue sharing from subscriptions and game sales
Integration Options:
The SkillPod Media gaming platform offers the following integration options:
a) Template driven, thus allowing the games site and game pop up window to reflect the
brand identity and look and feel of the primary site
b) An API is available for the integration of an existing user registration engine thus
ensuring seamless movement between the various content sections of a publishers
website
c) API development to integrate into existing CRM and billing / payment engines
d) The Publisher is able to host the games portal on a domain of their choice, again
ensuring the brand identity is retained, the primary games engine is hosted on our
platform at Rackspace UK.
e) The games can be translated into any language that you require, how the translations
work is as follows:
o The game titles would be selected from the games catalogue by the publisher
o SkillPod would provide the publisher with the English text for the site and games
o The publisher would provide SkilllPod with the transalted text
o SkillPod would integrate the text into the games and re-format the games in
order for all text placement to be correct
o Games are made available to the publisher for sign off before publishing live
Technology:
The SkillPod Media gaming platform is based on the following technology:
a) Application language = Php, Ajax and XML
b) Database platform = MySQL
c) Server platform = Linux
d) Games language = Flash, Action Script and Java
Sample Games Portals and the various implementation options:
a) Full Implementation of the Games Solution:
a. SkillPod.com – http://www.skillpod.com
b. United States Football – http://games.soccercapital.com
c. Independent Newspapers – http://www.iolgames.co.za
d. 24.com / Naspers – http://fungames.24.com
e. EZ PhoneBill – US Telco – http://games.ezphonebill.com
f. Ananzi – SA Search Portal – http://www.ananzigames.co.za
b) Kids games sites, filtered content:
a. KTV – Kids TV Channel – http://games.ktv.co.za
c. XML Game Feeds – games only:
a. Gadu Gadu (Poland) – http://www.pykam.pl
b. News 24 Mind Games – http://www.news24.com
c. Beeld Games – http://www.beeld.com

6. In-game Advertising Examples:
Sample Casual Games:

8. Flash Lite Mobile Game Examples:
We are excited by this opportunity, please let me know if I omitted any information or whether you require
greater details on any of the points discussed in this document.
Kind Regards,
Mark van Diggelen
Email: Mark@SkillPodMedia.com