Mobile Marketing Platform v.4

SMS PLATFORM VERSION 4
Description and Key Features

SMS Platform

•SMSP is a platform used to design, create and manage
services offered via the channel of SMS messages.
•These services can be marketing campaigns, communicational
policies, games, opinion casting.
•The SMS Platform provides a variety of services , in order to
cover the diverging needs.

What is SMSP

High Level Characteristics

Build your business logic forgetting about technical details.

Use one of the already made VAS templates (Polls, Trivia,
Opinion etc).

Set different privileges for each user in great detail ensuring
robust security.

Get reports and statistics for accounting or billing purposes.

What is SMSP

High Level Characteristics

Automatic save state mechanism for not losing any sms or VAS
state.

Already implemented SMS protocols to connect with any SMS
center or aggregator.

Support external systems like CRM or ERP using API for sending
and getting SMS.

High sms delivery rate more than 250 sms per sec.

Value Added Services

Opinion VAS
•Record you users’ opinion
•Commonly used my radio and TV stations

Vote VAS
•Setup a vote by defining a number of possible answers
•Ask users to vote one of them

Quiz VAS
•Setup a quiz as a series of multiple choice questions
•Users send their answers to the quiz via SMS

Sweepstake VAS
•Run a prize draw with predefined winning codes
•Codes are sent via SMS and users are informed if they win or not

Redirect VAS
•Send SMS to an external system (CRM, Billing etc) for further processing
•Receive responses from the external system and deliver them as SMS to the users

TV Chat
•Receive SMS from the viewers of a TV show
•Moderate the incoming SMS and display on TV

Opinion VAS

VAS owner creates an Opinion setting start and end dates as
well as keywords and response message.

Users send SMS to give their opinion and get a response
message thanking them for participating.

VAS owner views the incoming messages on her screen and
responds either individually or massively to all the
participants.

Vote VAS

VAS owner creates a Vote setting the valid answers and their
keywords. She then asks users to vote sending a text message.

Users send SMS to vote and they get a response message
thanking them for participating.

VAS owner view the incoming votes and the statistics
describing what answer has the most votes.

Participants get an sms with the results of the vote if the VAS
owner configured it accordingly.

Quiz VAS

VAS owner creates a Quiz setting a number of questions and the respective answers for each
one.

Users send SMS to participate at the quiz, answering the questions one by one.

VAS owner view the incoming answers and the status of each participant.

VAS owner publish the right answers and the winners of the quiz.

Sweepstake VAS

VAS owner creates a Sweepstake by
setting a number of winning codes.
These codes are already printed on
FMCGs

Users send SMS with a code found on a
product.

If the code is a winning one she receives
the appropriate response message.

VAS owner views all the incoming
messages and the statistics.

Redirect VAS

Incoming messages
are forwarded to the
external system.

VAS owner creates a
Redirect VAS setting Any response
the API parameters of produced by the
the external system external system is
e.g. Host, port, forwarded to the user
username, password. via SMS.

TV Chat VAS

Incoming messages TV client special
VAS owner creates a TV Chat are moderated by application retrieves
VAS setting the response the VAS owner moderated messages
message and the keyword. before they are and display them on
shown on TV. TV.

Key Features
Complete business logic redesign:
•Higher performance
•Increased stability

Web Tool Redesign for Usability
•VAS Creation Wizard

New VAS Actions:
•Reconfigure every and any VAS Instance parameter
•Pause and Resume your VAS Instances

Run Ballots / Prize Draws for VAS participants

Automatic Billing Reports

Mass SMS to participants
Group SMS

Send Multimedia messages (WAP Push)
•Images, Audio, Video, Mobile Applications, etc.

Performance Boost

Brand New Engine Under the Hood

Drastically limits CPU and memory resources used at runtime.

Leads to increase in performance, and stability of the system.

Supports 10 times as many concurrent active VAS as previous
version.

Total SMS throughput increased by 2 orders of magnitude.

Usability
Both Functional and Aesthetic Design with
Intuitive UI with increased robustness.
focus on Usability.

Use of a Model-View-Control Easy to write extension
(MVC) framework, built on modules and introduce new
Servlets and JSP with Tag functionality.
Libraries.

NEW VAS ACTIONS: EDIT / PAUSE / RESUME

Key Feature: Reconfigure Key Feature: Pause / Resume

Paused VAS Instances still receive messages
but defer processing until resumed:

SMSP 3.1.2 SMSP 4

• Allows you to correct changes without
“losing” messages

• Enables you to delay sending out
response messages for a later time.

• Limit sending out SMS messages for
only the duration of your event /
show
Edit and change:

• VAS response messages,
• keywords and short codes (i.e. channels),
• start or end dates,
• any or all other VAS parameters.

Key Feature: Ballots / Draws

Customization
options to suit all
draws:
• Number of winners
SMSP 4 offers a • 'Unique
simple yet powerful Participants' (Each
draw mechanism participant gets a
• allows you to single entry into the
automatically Draw draw)
Winners from your • 'Winners re-entered
participants. into the draw'
(participants have
Using SMSP for a Want to reward your equal chances of
Competition or participants with winning each time,
Contest? presents? regardless of
whether they have
already won.)
• Specify time periods
for valid messages
(e.g. 5pm-6pm from
the 23rd - 25th
November).
• Manually exclude
specific phone
numbers from the
draw.

Automatic Billing

In 3 simple steps: Type of report Dates Clients / User names

With 2 types of reports to choose from:
Report per VAS Instance traffic Report per Short Code

• Depicts the number of SMS
and money per Short Code
• Output depends on user
permissions
• Depicts the number of SMS and money per • Filtered by user and period
VAS Instance
• Output depends on user permissions • Export to PDF, RTF and Excel
• Filtered by user and period
• Export to PDF, RTF and Excel

Key Feature: Mass SMS

SMSP 4 provides you with the ability to send on-demand SMS
messages to the participants of your VAS.

..Not to be confused with the VAS reply! These are additional mass
SMS messages you can send!

All multicast dispatches are recorded and you are provided with a
complete history.

You can send both individual and group (mass) SMS.

Key Feature: Mass SMS (1/2)
One-to-one messages:
•Send an SMS to a mobile phone number
•Reply from within the VAS page to individual participants

One-to-many messages:
•Send a notification, alert, update, etc. to all your participants,
•or groups you create and specify – e.g. by network operator

Key Feature: Mass SMS (2/2) - Group SMS
You can create groups of participants and send each group different messages.
Groups can be created:
• from your VAS view page

• by adding numbers from a file
• by adding numbers from another group you own
• by manually inserting numbers

MULTIMEDIA MESSAGES (WAP PUSH)

Multimedia Attachments

Upload & Organize your multimedia content Insert multimedia files as ‘attachments’ to
gallery through the platform web tool. your Group SMS messages

Send Images, Sounds, Videos, Mobile
Applications & more..

Database Schema Selection

For optimization purposes, SMSP 4 supports different DB schemas:

• Schema is a data set containing all active, inactive VAS and SMS for a selected
period.
• Schemas are stored in a different place permitting the acceleration of day to day
tasks
• Schema selection feature is used to load old data sets and produce statistics and
reports for previous years.

SMSP SUCCESS STORIES
ERT – ERA (Greek National TV & Radio)
Cytech become technology providers for the Hellenic Broadcast
Network Mobile Marketing campaigns.

SMS Platform is used for:

Interactive TV Shows via SMS

On-air votes and lotteries for big shows, e.g.
Champions League matches

Communication between listeners/viewers and
producer/presenter

Eurovision Song Selection Contest
Live SMS voting

Milko Contest (Famous Milk Brand)
Cytech handles the Milko SMS Marketing on-pack Promotion

On-Pack Promotion scenario:
Player buys milko bottle and finds code
on packaging

Sends this code via SMS to obtain
participation id

Sends another code and participation id

Is instantly notified whether s/he has
won or not

Takes part at the big contest

Marlboro Campaigns (Cigarette Brand)
Cytech runs SMS Marketing on-pack Promotion for Marlboro –
one of the biggest cigarette brands in Greece.
On-Pack Promotion scenario:
Player phones at 800-11-MARLB

Provides his info, obtains participation
id

Buys pack of Marlboro and finds a code

Sends SMS with participation id and
code

Instantly wins small gift or not

Each code sent participates at the big
lottery

Telestet Campaign (now WIND – a Mobile Telephony Provider)

Cytech runs SMS Marketing campaign with one of the biggest
greek mobile telephony providers.
Marketing Campaign Scenario:
Player phones at 800-11-TSTET

Provides his info, and agrees to take
part

Sends SMS to short code

For each SMS sent today takes part at
daily lottery

For each SMS sent this week takes part
at weekly lottery

For each SMS sent takes part at the big
lottery

Cosmote Olympics Campaign (Mobile Telephony Provider)

Cytech partners with Cosmote, the largest mobile telephony
provider in Greece, for SMS Marketing Campaign.
Marketing Campaign Scenario:

Player registers to the game via sms

Every day player sends empty sms

For each sms takes points and takes part to
lotteries

The big prize is a 200.000 € appartment

Databank

Cytech helps Databank to move on to SMS services.


Mobile Marketing campaigns

TV and radio SMS services

Mobile sports betting and results

Miikii Group

Cytech becomes the technology provider for Miikii Group,
installing the SMSP in UK and South Africa.

Web based SMS campaign management

Bulk SMS

Users accounting and billing

Communicating with external systems like CRM
and Billing platforms

Psychiko Municipality

Cytech partners with SDC providing the municipality of Psychiko
with m-government services


SMS communication with the civilians

Complaints gathering about civic problems

Information about city events and emergencies

OUR COMPANY
Cytech Ltd.
Cytech Ltd. is a mobile applications and solutions provider company that views today’s business challenges
as opportunities.

Our headquarters are in Heraklion, Crete, Greece since 2001, when our company was founded, and we have
since developed some of the most efficient mobile messaging products on the market.

We have experience with clients from all industries – entertainment, marketing, content owners, brands,
media/Web entities, education, political, – that we use to help you develop the most effective service,
always combined with the type of top quality customer support that guarantees smooth operation.

We are a one-stop mobile marketing powerhouse, with complete, in-house built solutions for:

• Web: http://www.mobile-marketing-platform.com/
SMS marketing campaigns
• E-mail: info@smsp.gr

Bluetooth • Web: http://www.bluevibe.net/
Proximity Marketing • E-mail: info@bluevibe.net

• Web: http://www.prosms.gr/
Bulk SMS marketing
• E-mail: info@prosms.gr

Contact us to discuss your needs for any other type of mobile marketing campaign, including mobile
applications and mobile websites.

Mobile Marketing Platform v.4

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