6. Like Me, Please! Lots of big brands take pride with the numbers of "likes" they have on their Facebook page. . . The question is, . . . What are they truly aiming for? Now that a brand has all of these people "liking" them what are they going to tell them? – Justin Archer “ ” http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143876
7. Consumer Decision Journey David Court et al, “The Consumer Decision Journey,” McKinsey Quarterly, June 2009 (modified)
8. Journey is not Just Driven by Buying Behavior “In the past, marketing . . .put . . . resources into building brand awareness and then opening wallets at the point of purchase . . But touch points have changed . . . requiring a major adjustment to realign marketers’ strategy and budgets with where consumers are actually spending their time.” Branding in a Digital Age – David C. Edelman, HBR December 2010 - http://hbr.org/search/R1012C
10. Social Media Marketing Strategies for Leveraging Social http://blog.hubspot.com/blog/tabid/6307/bid/4494/Social-Media-Marketing-Madness-cartoon.aspx
12. Example | A&F Tracking URL Social Media Marketing Full URL: http://www.abercrombie.com/webapp/wcs/stores/servlet/HomePage? langId=-1 &storeId=10051 &catalogId=10901 &utm_source=facebook &utm_medium=social &utm_term=product &utm_content=ALL &utm_campaign=012811fbpromo
13. Tools | Google Analytics URL Builder Social Media Marketing http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578
20. Example | Ask a Friend Social shopping example – ask a friend (FB Connect) Social Shopping
21. Example | Ask a Friend Social Shopping http://www.optaros.com/blogs/facebook-connect-social-shopping-for-magento http://www.magentocommerce.com/magento-connect/Optaros,+Inc/extension/1970/facebook-connect-social-shopping
34. Example | Private Event Retail It's amazing to watch private sales events happen on the inside. . . there's a lot of up front work, and then at 11AM when the bell rings, the crowd goes wild. . . In all my years of retail, I have never seen customer acquisition work like this . . . - John Mulliken, CSN Stores (Joss & Main) Social Business
38. Our Approach 3C-designed User Scenarios built on service-oriented platforms… “Delivering compelling Content will create and engage Communities that drive Commerce transactions”