SlideShare une entreprise Scribd logo
1  sur  19
Télécharger pour lire hors ligne
Lean startup presentation
Lean startup presentation
WHAT IS A STARTUP?



A human institution designed to create new products and
services under conditions of extreme uncertainty.
WHAT IS A LEAN STARTUP?




It makes use of lean principles to build sustainable
businesses of startups.
Lean startup presentation
VISION




         STEER




                 ACCELERATE
Test assumptions

Value hypothesis             Growth hypothesis
That people will get value   That your product will spread
from your product            and increase in adoption
Launch MVP !!
Goal of a startup is to get
  validated learning as quickly
           as possible
a. Use innovation accounting
(cohort analysis and split tests to measure what you're learning)




b. Continuous and frequent experimentation with real users
Kanban cycle:
(backlog, in progress, built, validated)

a. Limited number in each bucket

b. Cannot move forward in process
unless get through validation

c. Design everything in mind with
validation and experimentation
Genchi Gembatsu
        (get out of the building and interview;
see for yourself instead of relying on others' reports)
Build Measure Learn cycle
Zoom-in pivot: focus                                           Zoom-in
on one feature of a                        Technology
                                              pivot              pivot
larger whole

b. Zoom out pivot:
whole product needs                                                       Zoom out
more features                                                               pivot

c. Customer segment            Channel
pivot: focus on one             pivot
customer segment
i. Sign LOIs                                                                        Customer
                                                                                    segment
d. Customer need pivot:
change in
                                                        PIVOT (or                     pivot

understanding of real                                   Persevere)
need

e. Platform pivot:
change from app to          Engine of
platform or back           growth pivot                                         Customer
i. Like creating self-                                                          need pivot
serve model to create
similar apps

f. Business architecture
pivot: high margin/low                     Value
vol to low margin/high                    capture                        Platform
vol (or back)                              pivot                           pivot
                                                          Business
                                                        architecture
g. Value capture pivot:
                                                            pivot
different monetization
Sustaining innovation
         vs.
disruptive innovation
Analogs and Antilogs
Sticky Engine of                       Viral Engine of
     Growth                                Growth




                   ENGINES OF GROWTH




                      Paid Engine of
                         Growth
Lean startup presentation
Lean startup presentation
SUMMARY:
1. Entrepreneurs are everywhere

2. Entrepreneurship is management.

3. Validated learning

4. Build-Measure-Learn.

5. Innovation accounting.

Contenu connexe

Similaire à Lean startup presentation

Lean startup - what is pivot
Lean startup - what is pivotLean startup - what is pivot
Lean startup - what is pivotYuki Sekiguchi
 
Product strategy development
Product strategy developmentProduct strategy development
Product strategy developmentDivya Prabhu
 
Evolution of Longer-Term Planning in a Large Scale Agile Project – F-Secure’s...
Evolution of Longer-Term Planning in a Large Scale Agile Project – F-Secure’s...Evolution of Longer-Term Planning in a Large Scale Agile Project – F-Secure’s...
Evolution of Longer-Term Planning in a Large Scale Agile Project – F-Secure’s...Gabor Gunyho
 
ICSOB - Is Software Relevant? - 8 June 2011
ICSOB - Is Software Relevant? - 8 June 2011ICSOB - Is Software Relevant? - 8 June 2011
ICSOB - Is Software Relevant? - 8 June 2011reggaevibes
 
ISM: Power Up! Become a Strategic Influence with Your Company’s Indirect Proc...
ISM: Power Up! Become a Strategic Influence with Your Company’s Indirect Proc...ISM: Power Up! Become a Strategic Influence with Your Company’s Indirect Proc...
ISM: Power Up! Become a Strategic Influence with Your Company’s Indirect Proc...Mike Inman
 
Venture Incubation
Venture IncubationVenture Incubation
Venture Incubationjagan339
 
Push & pull v1.0-c
Push & pull v1.0-cPush & pull v1.0-c
Push & pull v1.0-ckndkim
 
Securities Initiatives
Securities InitiativesSecurities Initiatives
Securities InitiativesSWIFT
 
IBM BP Kickoff 2013 - Strategy Map
IBM BP Kickoff 2013 - Strategy MapIBM BP Kickoff 2013 - Strategy Map
IBM BP Kickoff 2013 - Strategy MapIBM Danmark
 
100 Task Playbook - Sample
100 Task Playbook - Sample100 Task Playbook - Sample
100 Task Playbook - SampleMartin Bell
 
Bob dorf about Customer Development
Bob dorf about Customer DevelopmentBob dorf about Customer Development
Bob dorf about Customer DevelopmentVeeRoute
 
Cómo las tecnologías de colaboración y Virtualización aumentan la producti...
Cómo las tecnologías  de colaboración y  Virtualización  aumentan la producti...Cómo las tecnologías  de colaboración y  Virtualización  aumentan la producti...
Cómo las tecnologías de colaboración y Virtualización aumentan la producti...Asociación de Marketing Bancario Argentino
 
The100TaskPlaybookFreeSamplev201-200127-183734.pdf
The100TaskPlaybookFreeSamplev201-200127-183734.pdfThe100TaskPlaybookFreeSamplev201-200127-183734.pdf
The100TaskPlaybookFreeSamplev201-200127-183734.pdfMyongMin
 
10 steps to product market fit - Ash Maurya
10 steps to product market fit - Ash Maurya10 steps to product market fit - Ash Maurya
10 steps to product market fit - Ash MauryaStartupfest
 
George Coulston - Kennametal's Innovation Journey
George Coulston - Kennametal's Innovation JourneyGeorge Coulston - Kennametal's Innovation Journey
George Coulston - Kennametal's Innovation JourneyCincinnati Innovation
 
How to Identify a Lean Startup
How to Identify a Lean StartupHow to Identify a Lean Startup
How to Identify a Lean StartupA.M. Barnard
 
Lean Startup Machine Shanghai 2012 - Introduction to Lean Startup: Steve Guen...
Lean Startup Machine Shanghai 2012 - Introduction to Lean Startup: Steve Guen...Lean Startup Machine Shanghai 2012 - Introduction to Lean Startup: Steve Guen...
Lean Startup Machine Shanghai 2012 - Introduction to Lean Startup: Steve Guen...techyizu
 

Similaire à Lean startup presentation (20)

Lean startup - what is pivot
Lean startup - what is pivotLean startup - what is pivot
Lean startup - what is pivot
 
Product strategy development
Product strategy developmentProduct strategy development
Product strategy development
 
Evolution of Longer-Term Planning in a Large Scale Agile Project – F-Secure’s...
Evolution of Longer-Term Planning in a Large Scale Agile Project – F-Secure’s...Evolution of Longer-Term Planning in a Large Scale Agile Project – F-Secure’s...
Evolution of Longer-Term Planning in a Large Scale Agile Project – F-Secure’s...
 
ICSOB - Is Software Relevant? - 8 June 2011
ICSOB - Is Software Relevant? - 8 June 2011ICSOB - Is Software Relevant? - 8 June 2011
ICSOB - Is Software Relevant? - 8 June 2011
 
ISM: Power Up! Become a Strategic Influence with Your Company’s Indirect Proc...
ISM: Power Up! Become a Strategic Influence with Your Company’s Indirect Proc...ISM: Power Up! Become a Strategic Influence with Your Company’s Indirect Proc...
ISM: Power Up! Become a Strategic Influence with Your Company’s Indirect Proc...
 
Venture Incubation
Venture IncubationVenture Incubation
Venture Incubation
 
Push & pull v1.0-c
Push & pull v1.0-cPush & pull v1.0-c
Push & pull v1.0-c
 
Cs207 2
Cs207 2Cs207 2
Cs207 2
 
Securities Initiatives
Securities InitiativesSecurities Initiatives
Securities Initiatives
 
IBM BP Kickoff 2013 - Strategy Map
IBM BP Kickoff 2013 - Strategy MapIBM BP Kickoff 2013 - Strategy Map
IBM BP Kickoff 2013 - Strategy Map
 
100 Task Playbook - Sample
100 Task Playbook - Sample100 Task Playbook - Sample
100 Task Playbook - Sample
 
Bob dorf about Customer Development
Bob dorf about Customer DevelopmentBob dorf about Customer Development
Bob dorf about Customer Development
 
Pp chap008
Pp chap008Pp chap008
Pp chap008
 
Cómo las tecnologías de colaboración y Virtualización aumentan la producti...
Cómo las tecnologías  de colaboración y  Virtualización  aumentan la producti...Cómo las tecnologías  de colaboración y  Virtualización  aumentan la producti...
Cómo las tecnologías de colaboración y Virtualización aumentan la producti...
 
The100TaskPlaybookFreeSamplev201-200127-183734.pdf
The100TaskPlaybookFreeSamplev201-200127-183734.pdfThe100TaskPlaybookFreeSamplev201-200127-183734.pdf
The100TaskPlaybookFreeSamplev201-200127-183734.pdf
 
Startup Case Study
Startup Case StudyStartup Case Study
Startup Case Study
 
10 steps to product market fit - Ash Maurya
10 steps to product market fit - Ash Maurya10 steps to product market fit - Ash Maurya
10 steps to product market fit - Ash Maurya
 
George Coulston - Kennametal's Innovation Journey
George Coulston - Kennametal's Innovation JourneyGeorge Coulston - Kennametal's Innovation Journey
George Coulston - Kennametal's Innovation Journey
 
How to Identify a Lean Startup
How to Identify a Lean StartupHow to Identify a Lean Startup
How to Identify a Lean Startup
 
Lean Startup Machine Shanghai 2012 - Introduction to Lean Startup: Steve Guen...
Lean Startup Machine Shanghai 2012 - Introduction to Lean Startup: Steve Guen...Lean Startup Machine Shanghai 2012 - Introduction to Lean Startup: Steve Guen...
Lean Startup Machine Shanghai 2012 - Introduction to Lean Startup: Steve Guen...
 

Dernier

0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdfBloomerang
 
Green Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsGreen Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsWristbands Ireland
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...BilalAhmed717
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeStephenKim86
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabiaopstechsanjanasingh
 
Shopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelShopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelBhaviniSharma12
 
Importance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxImportance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxBonano Insurance
 
unfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandunfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandakashm530190
 
NVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxNVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxKrutik Rakade
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loansujat8807
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfLouis Malaybalay
 
A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfmeftaul987
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondBoundify
 
Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateAdnet Communications
 
We are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionWe are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionRight Direction Aero
 
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxStreamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxPaulBryant58
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersPlan Writers
 
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model InnovationMichal Hron
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography inalexademileighpacal
 

Dernier (20)

0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf
 
Green Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsGreen Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly Products
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness Gauge
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabia
 
Shopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelShopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business Model
 
Importance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxImportance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptx
 
unfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandunfinished legacy it is a clothing brand
unfinished legacy it is a clothing brand
 
NVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxNVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptx
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loan
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
 
A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdf
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and Beyond
 
Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 Update
 
We are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionWe are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right Direction
 
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxStreamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan Writers
 
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model Innovation
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography in
 

Lean startup presentation

  • 3. WHAT IS A STARTUP? A human institution designed to create new products and services under conditions of extreme uncertainty.
  • 4. WHAT IS A LEAN STARTUP? It makes use of lean principles to build sustainable businesses of startups.
  • 6. VISION STEER ACCELERATE
  • 7. Test assumptions Value hypothesis Growth hypothesis That people will get value That your product will spread from your product and increase in adoption
  • 9. Goal of a startup is to get validated learning as quickly as possible a. Use innovation accounting (cohort analysis and split tests to measure what you're learning) b. Continuous and frequent experimentation with real users
  • 10. Kanban cycle: (backlog, in progress, built, validated) a. Limited number in each bucket b. Cannot move forward in process unless get through validation c. Design everything in mind with validation and experimentation
  • 11. Genchi Gembatsu (get out of the building and interview; see for yourself instead of relying on others' reports)
  • 13. Zoom-in pivot: focus Zoom-in on one feature of a Technology pivot pivot larger whole b. Zoom out pivot: whole product needs Zoom out more features pivot c. Customer segment Channel pivot: focus on one pivot customer segment i. Sign LOIs Customer segment d. Customer need pivot: change in PIVOT (or pivot understanding of real Persevere) need e. Platform pivot: change from app to Engine of platform or back growth pivot Customer i. Like creating self- need pivot serve model to create similar apps f. Business architecture pivot: high margin/low Value vol to low margin/high capture Platform vol (or back) pivot pivot Business architecture g. Value capture pivot: pivot different monetization
  • 14. Sustaining innovation vs. disruptive innovation
  • 16. Sticky Engine of Viral Engine of Growth Growth ENGINES OF GROWTH Paid Engine of Growth
  • 19. SUMMARY: 1. Entrepreneurs are everywhere 2. Entrepreneurship is management. 3. Validated learning 4. Build-Measure-Learn. 5. Innovation accounting.