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Varun pankaj What is social media

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Varun Agarwal
Varun Agarwal

What is social media

Formation
1  sur  10
www.simplify360.com Stage 1 The Preliminary Round Team Name: TrendSetters Pankaj Pandey T A PAI MANAGEMENT INSTITUTE Varun Agarwal T A PAI MANAGEMENT INSTITUTE
Social Media: The Telepathy of Tomorrow “Marketing is no longer about the stuff that you make, but about the stories you tell” - Seth Godin • A virtual platform for people to create, share and exchange information and ideas. 2 T A Pai Management Institute (TAPMI)
Types of Social Media • Social Networking (Facebook, Twitter) • Blogs (Wordpress) • Video sharing sites (Youtube) • Image sharing sites(Pinterest, Instagram) • Crowdsourcing (Wikipedia) • Messaging (Snapchat, Whatsapp) And many more… 3 T A Pai Management Institute (TAPMI)
Facts about Social Media • Evolution from kabutar (pigeon: the ancient form of messaging) to twitter. • Oreo: You can still dunk in the dark. • Indian Political Game changer: Mr. Narendra Modi and Social Media 4 T A Pai Management Institute (TAPMI)
Advantages of Social Media • Cost • Time to market • Easily bendable as per need of time • Accessing likability behavior • Easy leverage of new technology like Big Data 5 T A Pai Management Institute (TAPMI)
Disadvantages of Social Media • Misuse of personal content • Spreading rumors to a large population • Creating notion and impacting mass • Good marketing kills bad product faster • Ineffective use impacts repute 6 T A Pai Management Institute (TAPMI)
Use of Social Media • Networking – Build network with people round the globe • Promotion – Advertise your content and reach maximum audience • Recruitment – Sites like LinkedIn used as a platform to hire talents 7 T A Pai Management Institute (TAPMI)
Use of Social Media (contd.) • Brand Building – Use of blogs and online PR • Customer Interaction – Forums and feedback through Social Network Channel • Business Intelligence – Gathering customer behavior and their preferences 8 T A Pai Management Institute (TAPMI)
Simplify360 and Social Media • Enables organizations to effectively implement social media concepts in to core business functions • Simplify360 AnalyticsTM • World’s first integrated enterprise solutions provider 9 T A Pai Management Institute (TAPMI)
References • https://www.nibusinessinfo.co.uk/content/marketing-social-web • Blau, Peter (1960). "A Theory of Social Integration." The American Journal of Sociology, pp 545-556. • https://www.facebook.com/simplify360/info • http://www.360i.com/work/oreo-super-bowl/ 10 T A Pai Management Institute (TAPMI)

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Varun pankaj What is social media

  • 1. www.simplify360.com Stage 1 The Preliminary Round Team Name: TrendSetters Pankaj Pandey T A PAI MANAGEMENT INSTITUTE Varun Agarwal T A PAI MANAGEMENT INSTITUTE
  • 2. Social Media: The Telepathy of Tomorrow “Marketing is no longer about the stuff that you make, but about the stories you tell” - Seth Godin • A virtual platform for people to create, share and exchange information and ideas. 2 T A Pai Management Institute (TAPMI)
  • 3. Types of Social Media • Social Networking (Facebook, Twitter) • Blogs (Wordpress) • Video sharing sites (Youtube) • Image sharing sites(Pinterest, Instagram) • Crowdsourcing (Wikipedia) • Messaging (Snapchat, Whatsapp) And many more… 3 T A Pai Management Institute (TAPMI)
  • 4. Facts about Social Media • Evolution from kabutar (pigeon: the ancient form of messaging) to twitter. • Oreo: You can still dunk in the dark. • Indian Political Game changer: Mr. Narendra Modi and Social Media 4 T A Pai Management Institute (TAPMI)
  • 5. Advantages of Social Media • Cost • Time to market • Easily bendable as per need of time • Accessing likability behavior • Easy leverage of new technology like Big Data 5 T A Pai Management Institute (TAPMI)
  • 6. Disadvantages of Social Media • Misuse of personal content • Spreading rumors to a large population • Creating notion and impacting mass • Good marketing kills bad product faster • Ineffective use impacts repute 6 T A Pai Management Institute (TAPMI)
  • 7. Use of Social Media • Networking – Build network with people round the globe • Promotion – Advertise your content and reach maximum audience • Recruitment – Sites like LinkedIn used as a platform to hire talents 7 T A Pai Management Institute (TAPMI)
  • 8. Use of Social Media (contd.) • Brand Building – Use of blogs and online PR • Customer Interaction – Forums and feedback through Social Network Channel • Business Intelligence – Gathering customer behavior and their preferences 8 T A Pai Management Institute (TAPMI)
  • 9. Simplify360 and Social Media • Enables organizations to effectively implement social media concepts in to core business functions • Simplify360 AnalyticsTM • World’s first integrated enterprise solutions provider 9 T A Pai Management Institute (TAPMI)
  • 10. References • https://www.nibusinessinfo.co.uk/content/marketing-social-web • Blau, Peter (1960). "A Theory of Social Integration." The American Journal of Sociology, pp 545-556. • https://www.facebook.com/simplify360/info • http://www.360i.com/work/oreo-super-bowl/ 10 T A Pai Management Institute (TAPMI)