Html project report12

PERSONAL
COMPUTER
SOFTWARE

PROJECT
SEO FILE
Submitted To: Submitted By:
Mr. Aman Navneet Loona
RollNo:94802345401
BCA(6th sem)

PREFACE
This Text file provides the knowledge of basic of computers...It Covers all
the topics of MS-DOS, MS-Windows and MS-Office...
Though we have done our best yet we may not be held responsible for errors
which may have crept in inadvertently..
Name: Navneet Loona

Roll No:94802345401

ACKNOWLEDGEMENT
Here, we would like to propose a word of Thanks for the people who
gave an unending support.

Firstly we would like to thank the almighty who made our dream come true.
We would specially like to thank Mr. Aman for his invaluable help and
cooperation.
Finally, we magnanimously express our gratitude to Mr. for their
invaluable help, sincere guidance and cooperation.

Principal : Class Incharge:Mr.Aman

Dr.Ranjeet Kaur Bhalla

<html>
<head>
<title>Presentation Overview</title>
<link rel="stylesheet" type="text/css" href="html.css">
</head>
<h4><body>
<img src="seoservices1.jpg" align="right">
<b><center>

<h1><center>Search Engine Optimization</h1><table>
<p>.<a href="Seo.html">what is SEO</a><br>
.<a href="Submit your website to SEs for indexing.html">Submit your website
SEO</a><br>

.<a href="Title Tags and ALT Tags.html">Title and ALT TAgs</a><br>
.<a href="Link building.html">Link Building</a><br>
.<a href="Major SEs to submit to.html">SES Submit to html</a><br>
.<a href="Keywords and H1 & H2 HEADING.HTML">Keywords and H1 & H2
Heading</a><br>

.<a href="SEO what is NOT recommended.html">SEO What is not
Recommended</a><br>

.<a href="In summary.html">Critical Elements</a><br>
.<a href="Thankyou.html">Created By</a>

</p>
</body>
</html>

<html>
<head>
<title>WHAT IS SEO</title>
</head>
<h3><body>
<h1><center>WHAT IS SEO</h1><table>
<p>The acronym "SEO" can refer to "search engine optimization” is
is a process of improving the visibility of a website or a web page
in search engines via the "natural" or un-paid search results.

Optimizing a website may involve editing its content and HTML
and associated coding to increase its relevance to specific key-
-words.</p>
<a href="Why are search engines so important.html">importance of search
engine</a>
</body>

</html>

<html>
<head>
<title>Why are search engines so important? </title>
</head>
<h4><body>
<h1><center> Why are search engines so important?</h1>
<p>Search engines are the biggest resources of your websites
traffic.
Higher traffic means more visitors.
More visitors means more customers and higher profit

</p>
<a href="engine works.html">How does Search engine Works</a>
</font>
</body>
</html>

<html>
<head>
<title>How does a search engine works?</title>
</head>
<h4><body>

<table width="900"align="center">
</table>
<h1><center>How does a search engine works?</h1>
<p>
A spider or crawler which is a component of a SE visits
thousands of websites every hour
The spider follows links to web pages, makes copies of the pages and stores
them in the SE’s index
Based on this data, the SE then indexes the pages and ranks the websites
Major SEs that index pages using spiders: Google, Altavista, Msn, Aol

</p>
</table>
<a href="Types of SE.html">Types of SEO</a>
</body
</html>

<html>
<head>
<title>Types of SEO </title>
</head>
<h4><body>
<h1><center>Types of SEO</h1>
<p>
<ol>
<li> <a href="onpageseo.html">On-Page Optimization</a> <br>
<li><a href="Off-Page SEO.HTML">Off-Page Optimization</a><br>

</ol></p>
</body>
</html>

<html>
<head>
<title>On-Page SEO</title>
</head>
<h4><body>
<h1><center>On-Page SEO</h1>
<p>On-page optimisation (on-page SEO) is what can be done on the
pages of a website to maximise its performance in the search
engines for target keywords related to the on-page content.
</p>
<h2>On Page SEO Element<h2>
<img src="/untitled.bmp">
</p>
<br>
</body>
</html>

<HTML>
<HEAD>
<TITLE>Off-Page SEO</TITLE>
</HEAD>
<h4><BODY>
<h1><center>
Off-Page SEO
</h1><table>
<p>
Off-page optimisation (off-page SEO) is what can be
done off the pages of a website to maximise its
performance in search engines for target keywords
related to the on-page content

Off-page optimization is the most important part in
search engines optimization because it gives back
links to your sites and it requires a lot of work on a
daily bases.

It helps to maximize website performance in search
engine for target keywords
</p><a href="OFF PAGE SEO ELEMENTS.html">Off-page Optimization</a>
</BODY>
</HTML>

<html>
<head>
<title>OFF PAGE SEO ELEMENTS</title>
</head>
<h4><body>
</table>
<h1><center> OFF PAGE SEO ELEMENTS</h1><br>

<img src="/untitled4.bmp"></table>
</body>
</html>

<html>
<head>
<title>Submit your website to SEs for indexing</title>
</head>
<h4><body>
<h1><center>Submit your website to SES for indexing</h1>
<p><ol type="1" start="1">
<li>submit your site to search engine directories, directory sites and portal
site
<li>indexing takes 1 weak to 3 months
</ol></p>
</body>
</html>

<html>
<head>
<title>Title Tags and ALT Tags</title>
<h4><body>
</table>
<h1><center><b> Title Tags and ALT Tags</h1>
<img src="/untitled2.bmp">

<p>
<h2>Title tags</h2>
<P>
.Important in optimising rankings<br>
.The first thing that a search engine displays on a search return <br>
.Must keywords in title to be ranked no. 1<br>
.Should have the exact keyword you use for the page<br>
.Every single web page must have its own title tag
<br>
. You can use up to 65 characters<br>
</p>
<h2>ALT TAGS </h2>
<p>

Most sites contain images, it will be advisable to put ALT tags for all these
images to make sites more Search Engine Friendly
include keywords in your alt tags</p>
<a href=" Meta description tags.html">Meta Description Tags</a><br></table>
</body>
</html>

<html>
<head>
<title>Meta description tags</title>
</head>
<h4><body>
</table>
<h1><center>Meta description tags</h1>
<li>The next important
<li>Displayed below the title in search results<br>
<img src="/untitled5.bmp">
<li>Describe about your business wisely so that surfer understand well about
your business
</ol></p></table>
</body>

</html>

<html>
<head>
<title>Link building</title>
</head>
<h4><body>
</table>
<h1><center>Link building
</h1>
<p>

Link Popularity refers to the number of links pointing to
your site FROM other sites on the Web

if the site linking to you is already indexed, spiders will also receive your
site

how to increase links: a) good content
b) good outbound links
c) target a list of sites from which you can request inbound links

links for the sake of links can damage your search rankings
</p>

<p>
.”
</p>
<a href="INBOUND & OUTBOUNDLINKS.html">Inbound & Outbound
Links</a><br></table></body></html>

<html>
<head>
<title>Inbound & Outbound links</title>
</head>
<h4><body>
</table>
<h1><center>Inbound & Outbound links</h1>
<br>

<h2>Inbound links</h2>
<table>
<p>
A Link from a site outside of your site.

Inbound links means send visitors to your site,

generally this is seen as good think for seo.</p></table>

<h2>Outbound Links</h2>

<table><p>
A link to a site outside of your site

Outbound links means send visitors away from your site.
Generally avoid those thinks

For example( link exchange)
</p></table>
</body></html>

<html>
<head>
<title>Major SEs to submit to</title>
</head>
<h4><body>
</table>
<h1><center>Major SES to submit to:</h1>
<table>
<p><ol type="." start=".">
<li> Google <u>http://www.google.com/addurl.html
</u>
<br>
(Search engines that also use this database - Yahoo)

<li>Yahoo <u>http://docs.yahoo.com/info/suggest</u>

<li>MSN <u>http://submitit.bcentral.com/msnsubmit.htm</u>

<li>Fast <u>http://www.alltheweb.com/add_url.php</u>

<li>The Open Directory Project (DMOZ)
<br>

<u>http://dmoz.org/add.html
</u>
</ol></p></table>
</body>
</html>

<html>
<head>
<title>Keywords and H1 & H2 HEADING</tITLE>
</head>
<h4><body>
</table>
<h1><center>Keywords and H1 & H2 Heading</h1>

<p>
<ol>
<h2>Keywords</h2>
</ol>
<p><ul type="1" start="1">
<li>important in optimising rankings

<li>keywords are words that appear the most in a page
- the spider chooses the appropriate keywords for each page, then sends them
back to its SE

<li>your web site will then be indexed based on your keywords

<li>can be key phrases or a single keyword

<li>do not use common words eg ‘the’ ‘and’ ‘of’: spiders ignore them
- always have text in your page: at least 100 words
</ul>
<h2>H1 & H2 Heading Format</h2>

<ul Type="1" start="1">
<li>Applying H1 & H2 Tags in your source, will be helpful for
achieving high ranking.
</ul></p>
</BODY>
</HTML>

<html>
<head>
<title>SEO what is NOT recommended</title>
</head>
<h4><body>
<h1><center>SEO - what is NOT recommended</h1>
<p><ol type="1" Start="1">
<li><u>Image only sites</u> - spiders do not pick up images
<li><u>Frames</u> - If the spider cannot read the complete page (because of
the frames),<br>
it will not be indexed properly.
<li><u>Password protected pages</u> – spiders cannot enter password protected
pages

<li><u>PDF files</u> - can be problematic for spiders. Although some search
engines can index them
<li><u>Dynamic pages</U> - spiders cannot index some content on pages using
ASP, CGI or other dynamic languages.
<br>
- Make sure important pages are HTML, no dynamically generated content.
<li><u>Drop down menus </u>– spiders cannot read them</p>
</body>
</html>

<html>
<head>
<title>In summary</title>
</head>
<h4><body>
</table>
<h1><center>Critical elements</h1>
Links, keywords, title, meta description, alt tags,
submitting your website to SEs
keywords galore: title, description, alt tags
No-nos

image-only sites, frames, password protected pages, PDFS, dynamic pages,
drop-down menus</p></table>
</body>
</html>

<html>
<head>
<title>Thankyou</title>
</head>
<h4><body bgcolor="#153E7E">
<table width="500" align="center">
<td>
<h1><center><b>Thank you</h1></b>
<h4><p><ol><u>Created By:</u><br>Navneet Loona<br>Aman Kumar<br>Sajan
Kumar<br>Sandeep Kumar
</ol></p>
</body>

Html project report12

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