The document provides guidance on developing ideas for video content marketing. It suggests browsing topics related to corporate image, products, channels, training, events, human resources and more. Key recommendations include understanding the audience's knowledge level, recurring new content, prioritizing internal audiences, focusing on the first 10 seconds, using a fun style, and choosing pleasing music. The overall goal is to support communication strategies and engage audiences through short, shareable videos.

1. HOW
20 slides max. series
to get ideas for video content
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2. In 2011 86,6% will use onLine videos
Trends to get information for products & services
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3. 14.6 Hours of Online Video per Viewer,
Facts 5.9B Online Video Ads in December 2010
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4. Ok.. Web video sounds
important. What's next?
Browse through possible topics,
create your own ideas and link them
with your possible audiences..
(affiliates, clients, supporters,
shareholders, colleagues etc.)
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

5. Corporate
image
Vision & status
Documentary /History
Industry analysis
Workplace/ HR value
CSR activities/vision
Markets & opportunities
Financial information
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6. Product
oriented
Sales (e-commerce etc.)
Tech specs /in depth reviews
How to use /levels /detail /skills
Product insight/Focus (differentiation)
How you make and deliver it
Testimonials/ Case studies
Safety & environmental issues
Quality Control
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

7. Channel
oriented
Value Adding as a partner/distributor
The chain of qualities
Customer satisfaction
Critical issues
Brands /products overview
How to build your business
Technical training
Market analysis /trends
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8. Internal
training
Workshops
Role-playing
Best practices
On the Job simulation
Security issues
Mission Quality
Online communication /ethics
Personnel interviews/ awards
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9. News &
events
How your last TVC was made
Promotional campaigns
Market visits
CSR activities
Public Happenings
Corporate events /participations
Executives in action (social)
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

10. Human
resources
Job descriptions (simulation)
Top of the month/achievements
Executives Profile
How to deal with negative comments
Corporate culture
Motivation / Engagement /contests
How to act within your working env.
Internal News /Corporate TV network.
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

11. Out of the box
Don’t be afraid to choose topics -
completely irrelevant from your
products-that are appealing to your
audiences. They will like the idea that
you made it for them. Sports, Travel,
Hobbies and social events are generally
useful. The content must suit to your
image.
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

12. Now I have plenty of ideas
for possible video content
You must find out what is important
and you want others to know about;
but also and most important what
your potential audience would like to
know about your business.
(Proceed to the next slide…)
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

13. P eople build information by combining knowledge
that they already have on their head. You have to
think about the level of knowledge of your audience
before starting to spread information that may
end-up confusing rather than informing.
Give bites of information that will pile up in a step
by step approach.
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

14. R ecurrence in launching new content
is essential in learning your audiences to expect
news from you. Test “in vivo” to find the best
intervals per audience.
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

15. I think that now you
have a broader idea
of possible web video
content
Make a draft production schedule that will step by step
support your communication goals & strategy.
When scheduling take into account the possible
fluctuation of critical factors (eg. seasonality, mood etc)
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

16. Priorities
Internal and “near-field”
audiences
Partner audiences
Vertical audience
Key/reference
Public
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

17. Length
Shorter videos increase
dramatically the possibility
of sharing thus engage
your audience.
Focus on first 10 seconds.
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

18. Style
Funny videos increase
the success and the
number of Fans that
“Likes” your brand and
follow.
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

19. Music
Beside Image that will
please EYES, choose Music
that will please ears!
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

20. © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr