Catalogue to be distributed to key officials in China. Designlobby has the support of the Greek Embassy in Beijing as well as the Consul of Guangzhou. DL is also supported by the Greek Graphic Design Association and the Hellenic Institute of Architecture.
3. OUR PUBLICATION
Designed by
广州市越秀区中山一路21号天兴大厦 Designers United
东塔23A-05房(邮编510600)
www.designersunited.com
Suite 03, 12th Floor, Yu Yuet Lai
Building, 43-55 Wyndham Street, This book is the first of three books
Central, Hong Kong we will publish. We are active in
Prinzessinnenstrasse 19-20, 10969 following Main design categories:
Berlin, Germany 这本书是我们即将出版的三本书中的第
一本。我们主要从事如下设计类型:
Copyright 2012 by Design Lobby
(Batzokas Vassilios / Jorg van den
Hoven) Architecture & Urban Planning,
All rights reserved Eco Cities and Interiors
Printed in the Peoples Republic of 建筑与城市规划、生态城市、室内、零
China
DESIGNLOBBY PORTFOLIO
售空间设计
First edition in 2012
Design, Branding and communica-
Grateful acknowledgement is made tion, Graphic design, Art design
to the following for the permission and Motion
to reprint excerpts of their work:
All companies mentioned at the 设计、品牌塑造与传播、平面设计、艺
end of this book and in special all 术设计与动画设计
Greek and Dutch designers con-
tributing to this book. Fashion design and textiles
服装设计与纺织品设计
Nothing in this publication can be
copied without the written permis-
sion of the authors. You now read book 1:
Architecture & Urban Planning,
Vassilios, Batzokas Eco Cities and Interiors
Hoven, Jorg van den 本书为:第一卷:
Design Lobby Agency – Asian 建筑、生态城市与室内设计
Design Partner
Athens, Amsterdam, Berlin,
Guangzhou, Hong Kong, Phnom
Penh 2012
4. CONTENTS
WWW.DESIGNLOBBY.CN 8 HOTEL & RESORTS 130
DETAILED BACKGROUND OF DESIGN LOBBY 8 INDUSTRIAL & BUSINESS PARKS 148
ABOUT THIS BOOK 8 INFRASTRUCTURE & BRIDGES 158
URBAN ARCHITECTURE & LANDSCAPE DESIGN 162
CONSTANTIN CAKIOUSSIS CONSUL GENERAL OF GREECE 11 LIGHTING DESIGN & ARCHITECTURE 174
JORG “YORK” VAN DEN HOVEN FOUNDER - CEO ASIA 13 LEISURE & SPORT 184
BARTZOKAS “BILLY” VASSILIOS FOUNDER - CEO EUROPE 14 RESTAURANT DESIGN 188
DESIGNLOBBY 16 SHOPPING MALL & COMMERCIAL AREAS 202
WHO WHY WHEN WHERE 16 XL TOWER 206
EXHIBITION & EVENT DESIGN 212
AWARDS 20 RETAIL DESIGN 222
REFERENCES 21
DESIGNLOBBY ECO DESIGN 231
ARCHITECTURE & URBAN PLANNING 22 ABOUT 232
AIRPORTS & COMERCIAL SPACES 23 ECO CITY DESIGN 232
BANKS - OFFICES & HEADQUARTERS 34 ECO CITY DESIGN 238
CULTURE 56 CASE01 238
CRUISE LINER DESIGN 62 CASE01 242
GOVERNMENT 68 CASE02 250
HEALTH - HOSPITALS & EDUCATION 70 CASE03 258
HOUSING & RESIDENTIAL 90 PROFILES 262
INTERIOR DESIGN & HOME DECO 112
5. WWW.DESIGNLOBBY.CN
ers in Asia. We work together Design Lobby代表的是一支整体的设
in China on design projects. We 计团队
Design Lobby Agency is a group — Textile and Fashion Design have Chinese staff and Chinese 我们起名为Design Lobby因为我们是
of designers from Europe and — Music & Advertising Video project managers to secure good 一支在亚洲的国外设计师团队。在中
Asia: Greece, Holland, Germany, Productions communication, safe guard Chi- 国,我们共同致力于完成各种设计项
UK, China, Cambodia, Hong nese clients values and cultural 目。为了确保良好的沟通、保证中国客
Kong. Design Lobby Agency 是由来自 interpretation, and to support 户的价值观与文化得到充分诠释以及支
欧洲和亚洲的设计师队伍组成的, our designers to create the right 持我们的设计师能够创造出符合每个项
We are active in following main 其中包括了来自希腊、荷兰、德 design identity and soul for each 目特点与灵魂的设计,我们也聘请了中
design categories: 国、英国、中国、柬埔寨以及香港 project. 国的员工与项目经理。
的设计师。 We embrace our Design prin-
Architecture, Urban Planning, 我们主要做以下类型的设计: ciples of: 我们的设计理念:
Eco Cities and Interiors 一 建筑、生态城市与室内设计
Design, Branding and Communi- 二 设计、 品牌塑造 与传播、 — Innovation o 创新
cation, Graphic Design, Art De- 平面设计、 — Pragmatism o 实用
sign and Motion 艺术设计设计 — Design=Business o 设计=商业
Fashion Design and Textiles 三 服装设计与纺织品设计 — Out of the box thinking o 另类思维
DESIGNLOBBY PORTFOLIO
我们主要的设计业务包括: — Rebellion o 叛逆精神
In short we represent the follow- 一 建筑与城市规划 — Analytic thought o 分析性思维
ing key design businesses: 二 室内设计与家居装饰
— Building and Urban Planning 三 电器及电子消费产品
8 — Interior Design and Home 四 品牌塑造与广告策划
Deco 五 零售空间设计与展览及活动策
— Consumer and Electronic 划
Products 六 传播设计与插图
ABOUT THIS BOOK 关于本书
— Branding and Advertising
— Retail Design, Exhibition &
七 数码媒体、 This Book is mainly about our 本书所涵盖的所有项目是在过去的数年
Event Design
动画及网页设计设计与网页设 Architecture, Eco-cities and inte- 间,受客户委托并由我们的合作伙伴所
— Communication Design and
计 rior projects of the past years. 执行的。
八 纺织品与服装设计
Illustration
— Digital Media, Motion Design
九 音乐及广告视频制作 本书主要介绍了我们多年来所完成的设 Over the years many Asian cli-
and Webdesign 计项目,其中包括建筑、生态城市与室 ents have been looking for new
内设计。 ideas, or added value influences
to boost their projects or invest-
All the work in this book has ments. Following several years
been executed by our associates of experience in the architecture
in the past years. All projects industry Design Lobby’s found-
DETAILED BACKGROUND OF have been commissioned by cli- ers have indentified that clients
DESIGN LOBBY 详 细 背 景 介 绍 ents. in Asia appreciate modern ar-
chitecture and exotic architects.
Design Lobby stands for integral We call our self Design Lobby, as However, sometimes cultural
Design Team. we are a group of foreign design- perspectives may influence the
outcome of projects.
6. 多年来,许多亚洲客户一直致力于寻求 现在,我们将以书本形式向您展示De- CONSTANTIN CAKIOUSSIS
CONSUL GENERAL OF GREECE
新的设计理念或为其产品增添附加价 sign Lobby Agency这一独一无二的
值,以增加更多的项目收入及投资回 平台。通过这个平台,我们希望我们未 GREEK DESIGN the same time, mathematics were
报。根据过去几年在建筑业所汲取的经 来的客户能了解我们的工作领域,欣赏 希腊设计 developed and scientific basis of
验,Design Lobby的创办者了解到亚 我们合作伙伴的设计,让我们有机会参 building and decorating were
洲的客户大都钟情于现代主义的建筑及 与到你们的项目中去。同时,我们也希 By Mr. Constantin Cakioussis laid.The golden rule was formu-
来自海外的建筑师。然而,在某些时 望能够向您展示我们过去数年的项目成 Consul General of Greece lated and stereometry invented.
候,一些源自文化角度的差异 可能会 果,特别是我们的合作伙伴在设计每个 Guangzhou Names such as Daedalus, Iktinos,
影响 了项目的最终成果。 项目时所采用的不同风格与理念。 的演讲者共同合作成立了雅典建筑工作 Kalikratis, Issidoros, Anthemios
坊 and many others in a long unin-
With over 10 years experience in We believe there not a specific terrupted time to modern ones
China and over 20 years of work identity to our work, except the Since times immemorial, Greeks like Pikionis.
in the international building and quality and identity we can offer have been combining stone and
urban planning industry Design our client in each specific proj- sunlight in order to create struc- 经过一代代建筑师和工程师们的不懈努
Lobby offers an ideal platform ect. tures consecrated to their goods 力,线条被设计得更加纯粹完美,规则
for project owners, commission- The greatest pride we present and heroes. They also, more pro- 得以制定,审美上也得到了提升。同
ers, government planning bu- this book and the associates ar- saically, created cyclopean walls 时,还形成了数学这门学科,奠定了建
DESIGNLOBBY PORTFOLIO
reaus, local architecture compa- chitects and designers of Design to protect cities, intricate palaces 筑和装饰的科学基础,创立了黄金法
nies and real estate investors. Lobby Agency that have contrib- with complicated structures like 则,发明了求积法。在源源不息的历史
utes to realise this. labyrinths to house kings and 长河中,也造就了很多建筑等方面赫赫
凭借在中国10多年来以及在国际建筑 their people. Latter, churches 有名的人物如Daedalus、Iktvinos、
10 与城市规划行业20多年来的服务经 我们不会去刻意定义我们的工作,但在 will receive kings and people and Kalikratis、Issidoros、 Anthemi-
验。Design Lobby为项目所有者及委 每一具体项目中,我们会为客户带来 harbor their souls. And in order os、当今的Pikionis等等。
托者、政府规划部门、当地建筑企业和 独特的品质特点与个性标识。该书的出 to decorate them, they created
房地产投资商提供了一个理想的平台。 版,是Design Lobby Agency 及与 objects of beauty the tradition of Modern Greek architects and
我们合作的建筑师与设计师们共同的成 which we can still follow today. designers are carrying in their
We now bring you this unique 果同时也是我们莫大的荣幸。 bones their long evolution and
platform of Design Lobby Agen- 很久以前,希腊人就已知道利用石头和 in their souls the respect for this
cy in a book form. By this way 日光条件建造房屋以供奉他们的物品和 tradition. They create today
we hope that our future clients 英雄们。更为不足称奇的是,他们同时 modern structures for modern
can assess the scope of our work 2012 Design Lobby 还建造了巨石墙来保护城市以及一些结 people. But they understand they
and appreciate the design of our Batzokas Vassilios 构复杂、犹如迷宫般的宫殿来供国王及 importance of tradition and they
associates to engage us in their Jorg van den Hoven/南美龙 其臣民居住。此后,还建造了教堂用来 translate it into modern expres-
projects. Also we hope to show 接待国王及其臣民们以及庇佑他们的灵 sive forms.
you the results of so many proj- 魂。为了装饰这些建筑,他们创造了各
ects of the past years especially 种美不胜收的物品,且流传至今。 当代希腊建筑师及设计师们骨子里也一
the various styles and concepts 直传承着这些悠久历史演变传统,且对
that our associates put in each Through successive generations 这些传统的尊重也渗入了他们的灵魂。
project. of architects and engineers lines 他们虽为现代人建造现代建筑,但是他
were purified, rules were formu- 们深谙传统的重要性,并将它转化成现
lated and aesthetics refined. At 代艺术表达形式。
7. From ancient temples, through 人的灵魂则是他们的裁决者。冷峻严肃 The architects and designers sign Lobby 团队正是这一悠久传统的
medieval churches to modern 的数学家们则受印象的影响,因此他们 composing the team of Design 传承者,他们的作品为他们带来了无数
buildings, Greek architects, de- 最终设计出的结果是无比惊人的完美。 Lobby are true carriers of this 殊荣和奖项,得以证明他们的工作以及
signers and artists have always long tradition and their works 这个团队有足够的能力来迎接他们工作
put the human being at the cen- And as the poet says the artist’s have brought their distinctions 质量要求中任何最为困难的挑战。况且
ter of their calculations and have soul must feel deeply what his and awards which speak for 中国是一个有着悠久且充满鲜活历史的
always practiced the old adage: brain has conceived prior to pro- their work and the capacity of 地方,这样的一种良好环境,正是创意
“Man is the measure of every- pose it to the public. And Greek the team to meet the most chal- 工作者们所理想向往的,无论何地或是
thing.” Thus everything, even artists cannot but compulsorily lenging requests in the quality 何种大小规模的项目,他们都能承接,
huge structures like Cyclopean combine perfect conception with of their work. After all China 以施展他们的才能。
walls, Knossos palaces or Hagia a profoundly artistic outlook. is a place with a long but living
Sofia Church, have as their mea- history. An environment, ideal At hand you have a fine example
suring unit the human being: 正如诗人所说的那样,艺术家在告之公众 for creative workers that have of what Design Lobby can do
but also the human eye was and 构思想法前,当他们在脑海中进行构思 proved their capacity to deliver when properly challenged.
still is their vantage point as the 时,其灵魂必须深邃。同样希腊艺术家们 undertakings of any size any
human soul is their judge. Cold 也会不由自主地把完美的概念和深刻的艺 where. 现在, 如果给予恰当的激励Design
mathematics are to be subjected 术视野融合在一起。 Lobby能向您很好地证明其所能做的
DESIGNLOBBY PORTFOLIO
to the impression so that the re- 由众多卓越建筑师和设计师组成的De- 一切。
sult is appealingly perfect. Buildings in Greece have sur-
vived through time and history
because they were and still are
12 conceived to be living quarters
and utility oriented structures JORG “YORK” VAN DEN HOVEN innovation in China has endless
and their characteristic made FOUNDER - CEO ASIA
potentials. During his project for
them to survive for such a long the World Bank in Cambodia in
time. This pragmatism perme- Jorg van den Hoven is a leading
design pioneer in China since 2010 he planned a new strategy
ates the creation of structures for design in China. As consul-
even today. The judicious use of 2001. After working for his own
digital design agency during his tant for private and government
materials, the respect and pro-
motion of the environment are a studies, for Toyota’s Advanced
Mr. Constantin Cakioussis permanent concern and a field of Technology Dept. and having
Consul General of Greece Guangzhou
research. serviced various clients in dif- design organisations he observed
ferent industries. He started his the various potentials and cre-
从古代庙宇到中世纪教堂再到现代建
希腊建筑之所以能经受住时间和历史的 first company in China in 2005, ative improvements that would
筑、希腊建筑的设计,历代设计师和
考验,是因为它们曾经乃至现在仍被认 and quickly that resulted in the benefit both China and design-
艺术家们都喜欢把人作为设计考虑的
为是活的住所以及以实用性为导向的建 first international award win- ers.
中心,且一直都践行这样一条古老箴
筑结构,它们的这种特点使得它们能在 ning (Dutch) product design
言:“人是一切事物的衡量者”。因此
如此漫长的历史岁月中存活下来。这种 company in South China. After, His strenght have always been
任何事物,甚至是诸如巨石墙、克诺索
实用主义甚至延伸渗入进当今的建筑建 working for the Netherlands starting up new enterprises, ini-
斯宫、圣索菲亚教堂这样的巨型建筑设
造当中。审慎明睿的选材,对环境的尊 Minstry of Foreign Affairs on tiating new strategies and new
计都把人作为它们的衡量单元;且人的
重和改善是它们永久的考量范围及研究 the Creative Industry in China inniatives. Bringing his back
慧眼曾经是现在仍是他们的出发点,而
领域。 he realised that the power for ground as: Industrial product
8. design engineer (BSc.), Product design events. He has also been He is the Founder and Creative 该 设计中心于2009年荣获了欧洲十
Innovation Manager (MSc.) his responsible to launch various Director of the free 24/7 access, 佳公司 奖。此外,他还是“ THE AR-
courses at Sun Yat Sen Univerity business and design platforms in innovative materials library for CHIVE” 设计图书馆的创立者及创意
MBA program, and his functions South China, and was the co-au- architects and designers called 总监,该图 书馆位于塞萨洛尼基,对
as strategist for companies and thor of the Chinese book “Added THE ARCHIVE operating 24/7 建筑师和设计 师提供一周七天、每天
organisations in branding and Value Design”. located in Thessaloniki. (www. 二十四小时的免 费开放。
technology assessments, he cre- carteco.gr, www. thearchive.gr)
ated a new perspective towards Jorg van den Hoven(南美龙)先 He is also responsible for the fol- (www.carteco.gr,
various organisations, including 生是设计业以及其他行业的设计师与创 lowing projects: Green Design www.thearchive.gr)
his own design company. Hav- 业家。他自2001年开始在中国工作, Festival organized in 2008 and Vassilios 负责了如下活动:
ing met Mr Vassilios in 2011 both 随后自2005年起客居中国。他曾是一 2010 in the heart of Athens at 2008年负责举办了“绿色设计节”
realised together they cover most 家中国的产品设计公司Ask4Me设计的 Syntagma Square from his NGO 2010年他成立的非政府组织 Brain-
aspects required for a good de- 首席执行官,也是阿姆斯特丹数码媒体 Brainlab . (www. greendesign- lab 在位于雅典中心的 Syntagma
sign agency and insight required 顾问公司Amazuro的首席执行官。 festival.gr, www.brainlab.gr) 广场 也负责举办了该节。(www.
to understand design, achitecture Athens Architecture Workshop greendesignfestival.gr, www.
and fashion for the Asian mar- 他的设计机构一直都获得荷兰、德国、 in collaboration with Profesor brainlab.gr) 与Nikos Ktenas 教
kets. 英国与中国的设计奖项,他公司的客户 Nikos Ktenas and Simona De 授、Simona De Giuli 教授以及其他
DESIGNLOBBY PORTFOLIO
也遍布世界各大洲。 Giuli with visiting professors 一些客座教授和包 括像详细释义” 安
He cooperated with many de- 他曾为荷兰驻中国政府完成了多个设计 and speakers including Anto- 东尼奥·奇特里奥这样的演讲者共同
sign organisations in Guangdong 项目,同时也在与许多广东的设计组 nio Citterio. (www. aa-w.net) 合作成立了雅典建筑工作 坊。(www.
like: Canton Fair product De- 织合作,如广交会产品设计中心、广州 Producer of Invisible Hotel Ex- aa-w.net)“隐形酒店”展览会的制作
14 hibition, curated by architect
sign Center, Guangzhou Design 设计周、佛山设计周、深圳设计展、顺 人,该展览 会由建筑师Memos Filip-
Week, Foshan Design Week, 德工业设计展、深圳建筑双年展、中国 Memos Filippidis with members pidis及该委 员会的一些非常著名的
Shenzhen Design Expo, Shunde 设计奖、金堂奖、中国工业设计协会。 of the committee very important 建筑师,如戴 卫.奇普菲尔德、罗曼.德
Industrial design Expo, Shen- 作为一名出色的设计师,他曾被邀请到 architects such as David Chip- 鲁根、Juergen Mayer(于尔根·迈
zhen Architecture Biennale, 许多大型的设计活动上发表演讲。凭借 perfield, Roman Delugan, Juer- 耶)及乔尔·桑德 斯等负责。ESW
China Design Awards, Jin Tang 在设计上深厚的造诣,他合著出版了名 gen Mayer and Joel Sanders. [eso]室内设计年会的 制作人和创办
design awards, China Industrial 为Added Value Design的书籍。此 Producer and Founder of ESW 人,2012年在奥纳西斯文 化广场举办
Design Association, and has been 外,他还在华南地区开展了各种业务与 [eso] Annual held Conferences 了该年会。 (www.esw.gr) ARCHIS-
a invited speaker in a range of 建立了多个设计平台。 for Interior Design which took EARCH.gr 建筑与设计类电子 杂志的
place in Onassis Cultural Centre 创办人及编辑 39.22.设计团体的创立
in 2012. (www.esw.gr) Founder 者及其创意总 监。/www.3922.gr
and Editor of ARCHISEARCH.
gr e-magazine for Architecture For more information about Vas-
BARTZOKAS “BILLY” VASSILIOS tre, a company awarded under and Design. (www. archisearch. silios P Bartzokas please visit:
FOUNDER - CEO EUROPE
his management as one of the 10 gr) Founder and Creative Direc- 欲了解更多有关Vassilios P Bartzo-
tor of 39.22. Design Collective.
Vassilios Bartzokas is one of the best companies in Europe for the
kas 的信息,请登入网址
[www.3922.gr]
most influential people in Greece Customer Focus Award at the
in the Design and Architecture European Business Awards, to- www.bartzokas.com
Industry. Vassilios is the former gether with companies such
Bartzokas Vassilios 是希腊设计与建 www.netvibes.com/vassilis_
CEO of CARTECO Design Cen- as DELL, DEUTSCHE TELE-
筑领域最具影响力的人物之一,同时 bartzokas
KOM, AIR BERLIN and others. 还 是Carteco 设计中心的前任CEO, www.about.me/vpbartzokas
9. DESIGNLOBBY 于任何企业来说,同时管理形形色色设 Design Lobby is your partner
计公司设计带来的各种产品系列及项目 to work with because: 选择我们
WHO WHY WHEN WHERE
实非易事。 Design Lobby作为您的合作伙伴的理
WHO谁
In addition we support organi-
Design Lobby Asia consists of 由:
zation with the preparation for Design Lobby offers turnkey de- — We select what designer
Partners, Associates, design sign project solutions and man-
creating great products, innova-
groups, designers, project man- matches your needs
tive designs or best selling prod- ages the project from strategy till
agers, and researchers that un- detailing.
我们会根据您的需求进行设计师匹配
ucts or projects. We support in
derstand design needs and busi- — We can undertake various
the management of marketing,
ness results in China. We only sub-projects at once
sales and strategy. Several of our
work with professionals that
而Design Lobby 为此能提供一揽子的 我们能够同时开展多个分级项目
partners are government consul-
already have experience with
项目设计解决方案以及从战略开发到零 — We offer integrated solution
tants supporting local industries
projects in China and Asia and
售的全方位项目管理。 in a trans parent way
increase sales and international
understand the culture of China. 我们能提供一整套清晰明了的解决方案
distribution by creating added We offer a full range of ser-
vices for our Chinese clients to
亚洲Design Lobby由合伙人,设计团 value by design. Companies that hire design-
make things less complicated. ers should be involved in each
队,设计师,项目经理以及熟悉中国客
此外,我们能帮助企业在创造优质产 We internally select with the cli- phase of the project. If designers
DESIGNLOBBY PORTFOLIO
户对于设计及经营成果需求的研究人员
品、进行创新设计、创造热销产品及各 ent what partner matches their outsource sub-projects it’s hard
组成。与我们合作的专业人士都是在中
项目的开展上做好充足的准备,并辅以 needs and objectives. We call for the decision maker and the
国乃至亚洲有相关项目工作经验以及
市场营销、销售及战略规划管理上的各 that design management! design manager to control the
深谙中国文化 。
种支持。我们的合作伙伴中有数名是政 progress on all stages. Design
16 府的顾问, 他们都十分赞同各地方产 我们能为中国客户带来全方位的服务, Lobby Team works with a fixed
Chinese companies do under-
stand the need for design. How- 业通过设计带来的附加值来增加产品销
为他们带来各种便利。我们会根据客户 amount of people and design-
ever they also work in a dynamic 量及国际市场份额。
的需求以及目标来匹配其合作伙伴。这 ers as a collective. We don’t out-
economic environment that re-
就是我们所说的设计管理! source, as we can develop virtu-
quires pragmatic thinking and WHY 为什么 ally all parts of the project our
We work as design collective to Good design managers and in- selves with our own partners.
design needs. novation managers know exactly
create more value for Chinese We work as a multidisciplinary
organisations and companies. with which design company they team!
We work with people that un- should work for and in what
derstand the economic needs, Brands and companies in China
sometimes have a difficult time phase of the design project.
the soul of Chinese products and It saves money, time and realizes
对于那些自己雇佣了设计师的公司来
branding needs of Chinese or- finding the right design com- 说,他们需要亲自参与到项目的各个阶
pany. Moreover, it is a really the best design output for the
ganisations. company.
段,同时如果设计师将子项目外包出
difficult job for any company to 去,这将让管理决策者与设计管理者很
我们相信中国的企业是了解设计创新的 manage various product port- 难操控整个项目阶段的整体进展。而
需要的,他们也正是生存在一个对于实 folios and projects with various 我们能为中国客户带来全方位的服务, Design Lobby团队,作为一支拥有固
际主义思维方式及设计都有很高要求的 design companies. 为他们带来各种便利能够清楚地知道哪 定人数的设计师与工作人员队伍,我们
一家设计公司适合他们以及设计项目的 不需要外包工程,因为我们能够和我们
不断变化的经济环境里。而我们的合作
哪些阶段是他们想要做的。 这样不仅
伙伴对于中国的经济需要,其产品的灵 作为一个设计团体,我们致力于为中国 的合作伙伴独立地开发项目的每个部
节约了金钱、时间同时还为公司带来了
魂及中国各种组织的品牌推广都有着很 各组织与企业创造更多价值。中国的品 分。我们是一支能应对多种项目的团
牌与企业有时候难免会为寻找一家合适 最佳的设计产出。 队!
深的理解。
的设计公司而烦恼。更重要的是, 对
10. Jorg “York” Van Den Hoven Bartzokas “Billy” Vassilios
We work with the best designers 价值观,以此,我们能给我们的亚洲 Founder - Ceo Asia Founder - Ceo Europe
in each field to give companies 客户提供更好的服务。
a leading edge in business and
make them more competitive! In 2012 we officially launched
the concept of Design Lobby at
我们与每一个领域最好的设计师合作, various fairs and for various cli-
因此我们能让企业变得更具竞争力、 ents. In 2012, the concept was so
并在商务事业中占主导地位! well received by our clients that
we decided to open our business
WHEN 何时 for other Asian countries. We
Design Lobby is the new name solely work with reliable design
of a Dutch and Greek design partners and designers that are
group cooperating in China. Lo- the best and most adherent to
cal Dutch was founded in 2008 our Dutch and Greek Design ide-
during the largest Dutch design ology.
mission in Hong Kong ever and
Local Dutch was rewarded by 2012年,在各种展会上和不同客户群
DESIGNLOBBY PORTFOLIO
5 design projects during the 里,我们正式展开了Design Lobby概
Business of Design Week by the 念的宣传。随后,我们纷纷收到了客 Design Lobby 不仅与不同设计领域的 ence of our Management and De-
Dutch government. After vari- 户对于这个概念的好评,这促使我们 设计专家合作,而且我们服务的企业还 signers in China and their years
18 ous successful projects in China, 决定在亚洲其他国家开辟新的市场。 遍布全中国,如广州、深圳、香港、 of experience in China working
Hong Kong, and Malaysia we de- 我们致力于与值得信赖的设计团队和 上海等! with Chinese companies.
cided to expand our services and 设计师合作,他们是荷兰与希腊设计
locations. When in 2012 Design 理念的坚定追随者。 And we are expanding, includ- 但我们的优势更多地体现于我们在中国
Lobby was established to pro- ing in other countries. We are 地区所派出的管理及设计师实力上,
mote Greek design in China and As of 2012, we also have worked designing for companies in coun- 以及他们在中国与各中国企业多年合
when we met, we found the same exclusively with some of the best tries like: Malaysia, Cambodia, 作的资深经验上。
design values would create better designers of Greece that have a Myanmar, Indonesia and, of
services to our clients in Asia. permanent basis in Berlin (Ger- course, Amsterdam (the Neth- By combining our strengths and
many). 在2012年,我们专门与一些 erlands), London (UK), Berlin our presence in Asia and Europe,
Design Lobby 是荷兰与希腊设计团 长期在德国柏林工作的最好的希腊设 (Germany), Italy, and Athens we can better service Chinese
队在中国展开合作后的新命名。Local 计师合作。 (Greece). clients with even their oversees
Dutch 于2008年成立,由当时在香港 demands and international strat-
的最大荷兰设计代表团阵容组成。并 WHERE 何地 同时,我们也在其他国家扩大服务范 egies in addition to their local
凭借5个设计项目在商业设计周上荣获 Design Lobby works with vari- 围, 我们为这些国家的企业提供设计 design projects.
由荷兰政府颁发的奖项。在顺利完成 ous design specialists in vari- 服务 ,如马来西亚、柬埔寨、缅甸、
了多个中国、香港和马来西亚的项目 ous design fields. Lucky for you 印度尼西亚,当然还有荷兰阿姆斯特 从我们的优势与目前在亚洲与欧洲的
后,我们决定扩大 我们的服务范围与 they are not only in one location: 丹、英国伦敦、德国柏林、希腊雅典 发展现状来看,我们能更好的服务中
区域。当2012年Design Lobby 在中国 Guangzhou, Shenzhen, Hong 以及意大利等。 国的客户,且除了他们当地的设计项
成立,计划推广希腊设计时,我们相 Kong, Shanghai…we can serve 目外,我们还能满足他们的海外需求
遇了。我们发现我们拥有相同的设计 companies all over China! But, our strength lays the pres- 并帮助他们进行国际战略开发。
11. Our Greek and Dutch
AWARDS associates, partners and REFERENCES
groups have been re-
warded the following
prices:
我们希腊与荷兰的合作
伙伴和团队曾获得以下
奖项:
DESIGNLOBBY PORTFOLIO
20
116. Project Management
Consultancy & Reserarch
Infrastructure development
Urban Planning
Architecture
For Ecocities in ASIA
研究
设计
管理
对eco城市在亚洲
DESIGNLOBBY
230 ECO DESIGN
生态城市
Research and Design Eco市发展
Collected Works till 2012 基础设施
结构
Prof. Dr. ir. M. Weijnen 设计
Prof. Dr. Drs. M. de Jong
ir. J. S. Chr. van den Hoven Architecture
ir. N. Mars Residential
Shopping Centre
We are a foreign design and reseach Commercial
entity in Asia focussing on the wide scope of: City Planning
— Urban Planning Landscaping
— Eco City development Eco-Cities
— Infrastructures Urban Planning
— Architecture Infrastructure
— Design Retail and Interior design
Building Management
我们是唯一的外部设计和研究实体在着重宽范围的 Occupancy Management
亚洲: Way finding
城市规划
117. ABOUT ECO CITYDESIGNLOBBY TEAM
Prof. Dr. Drs. Martin de Jong Academic Director and Eco City Specialist
ECO CITY DESIGN Prof. Dr. ir. Margot Weijnen Director Next Generation Infrastructures and Eco City Consultant
Ir. Jorg van den Hoven Commercial Directior, Project manager and Designer
Ir. Neville Mars Principal Architect and Eco city Expert
The experts and designers of Eco soil. Eco-cities provide the an-
City Design Lobby are from a swer to this need. 如今,人们的消
spin of from a leading reseach 费能力越来越高,他们有能力让自己
institute of Delft University of 生活在一个充满绿化、干净舒适的环境
Technology in the Netherlands 里。当大气、河流、土壤污染让人们想
“Next Generation Infrastruc- 逃离这片土地时,生态城市的出现正好
tures” and from and Europe-
ECO CITY DESIGN BY DESIGNLOBBY
满足了这一需求 。
an Designer and Architecture
groups. Eco市设计大厅是从主导的 Municipalities are keen to use
reseach学院下一代基础设施空转和欧 the opportunities emerging from
洲设计员和建筑师 this trend. Urban governments
are eager to show that they too
232 中国对生态城市日益增长的需求 want to take responsibility for
creating a more liveable environ- Real estate developers are no less 能建筑,其市场占有率正持续增长。投
More and more urban gov- ment. Apart from meeting the interested. They see business op- 资者、建筑商和经纪人都纷纷想通过提
ernments in China build new needs of their citizens, they want portunities to design and build 供极具吸引力的产品来满足人们这些愿
eco-cities or transform existing to show that they are making housing, offices and factories and 望。
neighhorhoods into eco-cities. a contribution to lowering the accommodate customer wishes.
We can speak of a truly new emission of greenhouse gases. Lush and well-decorated parks 什么是生态城市?
trend and we are only at the be- with ponds and fountains around
ginning. This is not surprising. 各市政府渴望利用好这一趋势下涌现出
Eco-cities are cities with more
smart buildings that consume
的各种契机,同时也迫切想要证明他们
green space, where less energy
less energy enjoy a growing mar-
在中国,越来越多 的市政府建立了新 非常乐意承担起为市民创造一个更加宜
and materials are consumed,
ket share. Investors, builders and
的生态城市或将原有居民区改造成生态 居环境的责任。除了满足市民的要求以
more reused ad more waste
brokers are eager to respond to
城市。 可以说这是一个新趋势,但这 外,他们还想证明他们同时也正在为降
recycled. They consume less
these wishes by offering attrac-
仅仅是一个开端,且一点都不足为奇。 低温室气体的排放做出贡献。渴望利用 tive products. gas, oil and electricity per km2
这个机会,证明他们想为人们创造一个
and a greater share of the en-
People have more and more 更宜居的环境承担起责任。除了满足人
ergy consumption is delivered
money at their disposal and can 们的需求以外,他们也想让大家看到他 房地产开发者对此 也大 感兴趣。他们 through renewable sources, such
afford to spend it on living in a 们在为降低温室气体的排放作出应有的 看到了设计和开发房屋、 办公楼 、工 as solar panels and wind. The
green and clean environment. 贡献。 厂以及满足客户愿望的商机。 坐拥着 streetscapes in eco-cities are less
They want to flee polluted air, “business opportunities to design” 带有水池和喷泉、四周花草葱郁、装饰 dominated by cars and their fuel
contaminated rivers and dirty 齐全的公园,且能降低能源消耗的智 emissions and pay more atten-
tion to pedestrians, bicycles and
118. “Reducing the use of
various forms of public trans- by offering excellent broadband
port. 生态城市是指那些拥有更多绿化 facilities at home.
materials and energy
空间的城市。在这种城市中,能源及原 在某些情况下,生态城市也有其他名
料消耗更少,且有更多的再利用与废物 字。有时候,他们被称为智能城市,在
循环利用机会。 这些城市在每平方千 这些城市中,通过最先进的数字基础设
is at the centre of the
米的土地上消耗更少的汽油、石油以及 施,如家庭极速宽带设备,人们能清楚
电力,且通过太阳能以及风能这些可再 的了解到能源的消耗量及如何高效地穿
生能源,使得平均能源消耗份额更多。 梭在城市里或者说如何避免上下班路途
political agenda”
在这些生态城市的街道画面中,汽车及 所花费的大量时间。
其尾气排放的情形已不再充斥,而是优
先考虑行人、自行车以及各种形式的公 “Reducing the use of materials
共交通。 and energy is at the centre of the
political agenda”
In some cases eco-cities go by
other names. They may some- Or they may be called , just to
times be called, where state-of- emphasize that reducing the use
ECO CITY DESIGN BY DESIGNLOBBY
the-art digital infrastructures of materials and energy is at the ways that make good use of air 城市。中国的大部分城市在保护环境努
show how much energy is con- centre of the political agenda. circulation. Polluting industries 力的基础上,更是希望能够更好地提高
sumed, how to travel most ef- Adequate measures are taken to are kept at bay and healthy life- GDP水平。因此,高耗能、高污染的
ficiently or how to avoid time- diminish the need for air condi- styles encouraged. 制造业在发展的过程中逐渐被淘汰,取
consuming commuter trips at all tioning by designing buildings in 有时他们也会被称为低碳城市,其目的 而代之的则是凭借高教育水平人群所带
234 来的高科技工业及高附加价值的服务。
在于借此来强调政府的工作重心是要减
少能源与原料的使用量。对此,政府采 这些服务,将为其带来更加迅猛的发
取了许多有效的措施,如通过设计出能 展。
充分利用空气循环的大厦,来降低人们
对空调的需求。同时,政府也对污染企 All in all, eco-cities have many
业采取了牵制措施,提倡健康的生活方 attractive qualities and serve
式。 various positive goals, but how
can this be done?
And most of them are at the
same time. Since many cities in 总的来说,生态城市在具备许多吸引人
China focus not only onsaving 的特征的同时,更能为各种环保政策的
the environment, but also on in- 执行作出积极的贡献。
creasing their GDP, they phase 可是,这将如何完成呢?
out dirty manufacturing. They
focus instead on high-tech indus-
tries and high value-added ser-
vices that generate faster growth
through knowledge brought in
by well-educated people.
而他们其中的大多数更能被称为知识
119. OUR APPROACH
我们的解决方案
Conceiving, designing, building the local environment and cre-
and mantaining eco-cities is a ates a specific identity where ECO CITY COOPERATION MODEL
complex task with many aspects. developers of most other neigh-
Many scientific disciplines must borhoods have a hard time ex-
be brought together to develop plaining what is special about
an integrated plan that bring their products.
their various elements together. ECO CITY ECO CITY Client /
In fact, it is a form of urban 那么,组建一支拥有上述提到的系统的 Designlobby Objectives Government
planning or design that also ab- 学科背景的专业人才队伍,则是完成这
sorbs engineering, infrastructur- 样一项艰巨任务的最有效的方法。但这
al, economic, financial, organiza- 个团队应该是一个能互相帮助互相扶持
tional and design elements.
ECO CITY DESIGN BY DESIGNLOBBY
的团队,是一个在一起进行几个小时甚 ECO CITY FUND
至几天的头脑风暴后能提出一些新的理
我们的解决方案 念和整体思想的团队。 且这些理念与
生态城市从其构想、设计、开发到维护 思想能体现对当地环境的尊重,同时也
绝非易事,因为其涉及了很多方面的因 能为那些苦于介绍其建筑产品特殊性的
Research & Consultancy Architecture
236 素。开展一个整体的计划需要许多系统 社区开发商们创立一个具体的标识特 Development & &
的学科来支持,这就把各方面的因素汇 征。 Management Design
聚在一起了。
而我们的解决方案,正是城市规划及设 Economic and financial viabil-
Flexible - Intelligent - Reliable Infrastructures
计在与工程,基础建设,经济,金融, ity are a man concern for eco
组织以及设计元素的结合。 city development in China, as it
should be anywhere else. This Strategic Asset Management
The only to be effective in such may often mean smart solutions
an assignment is to compile a rather than application of the Sustainable Technology Assessment & Trade
team consisting of people with latest and the greatest technolo-
strong backgrounds in the above gies, which often proves risky. Urban Planning, Architecture, Land Scaping, Design
mentioned disciplines.
But it should also be a group of 如其他地方一样,在中国,经济能力与 Public Design, Interior Design, Branding, Way Finding
people well-attuned to one an- 财政状况是人们对生态城市发展一个重
other. 要的考虑因素。这往往意味着我们需要 Eco City
的是智能的解决方案,而不是最新最 Implementation, Management & Monitoring
A group of people that can be 尖端 技术的应用,因为这已经被证明
locked up in a room to brain- 了是不稳妥的方法。
storm for hours or days and then
comes up with something new
and something integrated.
It is also something that respects
120. Developing a Special ECO-2-
ZONE at the Intersection of Three
Huizhou and Dongguan. We de-
Cities veloped an integrated strategic
How Ping-Qing-Xin can become A
vision for turning Pingdi and the
World-Class Innovation Hub region around it into an ECO-
低碳城市-坪地 2-ZONE, where an ecological
曹妃 深圳市政府及龙岗区政府 agenda of respecting existing
Client
Shenzhen and Long gang
natural values was combined
district governments with an economic agenda of in-
dustrial tranformation from
manufacturing towards R&D
任务 概念总体规划
Assignment
Master plan and Future Vision
and high-tech services.
项目 委托 在城市规划与设计阶段,我们参与到了
Project Commission
位于深圳最北部及惠州与东莞边界的坪
城市 河北曹妃甸生态城 地的起草计划,并为坪地及其周边地区
City Caofeidian Ecocity
ECO CITY DESIGN BY DESIGNLOBBY
关于生态区的改造提出了一个综合的战
面积 略计划,这个生
Size 53 km2 LOW CARBON CITY
周期 PINGDI, SHENZHEN 态区把尊重现有的自然价值的生态议程
Schedule 2010-2011
及以研究开发和高科技服务为方向的从
状态 正式被国际发展和改革委 员会 Our people have been involved 制造业向工业转型的经济议程相结合。
238 in projects at different scales.
ECO CITY DESIGN 采纳作为低碳城市的 试验点
Status Official adoption by NDRC Concepts and plans at the level We wrote this vision based on
CASE01 案例 (central government) as Low Carbon
City pilot
of urban development plans,
neighborhood blocks and indi-
thorough analyses of ecologi-
cal, economic, infrastructure,
vidual buildings belong to our geographic and other aspects of
repertoire. Pictures and impres- Pingdi and its environs. Upon
sions of various examples of each completion ou vision was adopt-
of those levels are given here. ed by the Shenzhen and Long-
gang district governments and
我们的团队一直在参与项目开发的不同
pushed to the Chinese central
阶段。城市发展规划的概念与计划,临
and Dutch national governments
街地区的大厦与独立的建筑物都在我们
for support. This led it to become
的开发范围内。这份介绍涵盖了在这个
one of eight national pilots in
项目的各个阶段中的不同例子的概念
Low Carbon City development
图。
and extensive Dutch export sup-
port in its further implementa-
At the urban planning and de- tion.
sign level, we have been involved
in drafting a masterplan for 我们根据对坪地及其周边地区的生态、
Pingdi at the very Northern edge 经济、基础建设、地理和其他各方面的
of Shenzhen, at the border with
121. 因素的全面分析,得出这样一个计划。 行,比如与一座大学相互融合。
在计划完成后,它就被深圳市政府及龙
岗区政府采纳并受到中国政府及荷兰政
府的支持。这让其成为国内八个低碳城 绿色核心
市发展的试点的其中之一,并能在以后 GREEN HEART
的建设里获得来自荷兰出口业的大力支
持。 坪清新的项目的中央地带将会是
一个连结各种城市功能的绿核。
混合都市模型
HYBRID URBAN MODEL At the heart of the Qingxi-
Xinxu-Pingdi project is a green
坪地生态特区需要吸收引入三个主要城 center that unites the different
市模式:有机增长模式 urban parts.
新项目的启动继续让龙岗成为该地
Organic growth model 区的中心城市。坪
ECO CITY DESIGN BY DESIGNLOBBY
现有的城市化模式可以被理解为一种超 地,清溪,新圩城市群将通过提供
越规划的有机生长模式,尽管如此,这 高端绿色居住环境,
种扩张模式无论是空间上还是经济上依 而非区域竞争来实现繁荣。这个高
然可以是有效的。 端居住圈将能够辐射
轨道交通先导开发模式 从龙岗到坪山,惠阳,最后至大亚
湾一线。
240 Transit orientated develop
与之相反的则是TOD模式,一种在香 New projects across the area
港被成功应用的模式;这种模式可以通 continue to make Longgang a
过高效的大运量轨道交通方式连接城市 major regional center.
中心并定义居住区带 The Pingdi, Qingxi, Xinxu urban
的发展方向。 system will thrive not by com-
卫星城/园区模式 peting, but by providing a green
high-end residential hub that
Satellite / campus model 在中国, supplements the new districts
新城或者卫星城模式非常普遍,然而, from Dayawang to Huiyang to
这种模式常为人诟病。它的增长难以控 Pingshan to Longgang.
制;此外,他本质上是不可持续的;除
非,能够在高水平的城市功能支撑下实
现自身运作的自给自足才能变得较为可
122. Neville Mars (DCF) and sus- tiered approach will be applied.
tainable business, inter-culturalIn a first phase, a unified theo-
collaboration and public man- retical model for collaboration,
agement, Dong Wang (HITSZ). spatial design and business de-
Within the framework of a Gov- velopment is formulated. Based
ernment to Government collabo- on this model a future vision for
ration, this not-for-profit project
the Ping-Xin-Qing project site is
team and the consortium it leads,generated and then tested using
will address the multi-scale and evolutionary planning tools such
regulatory challenges and devel- as computer aided simulation
op the model of Holistic Urban and planning in relay. The first
Planning with local partners for parts of this vision are now com-
a unique cross-border project pleted and will be finalized sum-
site Ping-Xin-Qing in Shenzhen, mer 2011. During this phase dif-
China. ferent stakeholders collaborate
within a pre-competitive frame-
ECO CITY DESIGN BY DESIGNLOBBY
work. In the second phase, Dutch
From model to model city in and Chinese companies are in-
Ping-Xin-Qing vited to tender to be included in
the Ping-Xin-Qing consortium
To achieve this ambitious level that will jointly contribute to its
242 CASE01 of integration a remarkable two- detailed development.
案例
HOLISTIC URBAN as the Pearl River Delta, where
PLANNING (HUP) - urbanization is too aggressive for
THE DUTCH METHOD traditional eco-design or long-
term planning methods to have a
Holistic Urban Planning, or fighting chance.
HUP, is a planning method cur-
rently being developed by the HUP brings together four main
Ping-Xin-Qing project team, a components, represented the
multi-disciplinary consortium of four partners leading this con-
Dutch specialists and institutions sortium. These can be under-
to achieve a progressive Dutch- stood as: sustainable technology
Chinese sustainable knowledge and next generation infrastruc-
district in suburban Shenzhen. tures, Margot Weijnen (NGI),
The goal is a model that achieves Collaborative Governance, Mar-
integrated design for new ecoci- tin de Jong (TUD, HITSGS), sus-
ties built in environments such tainable design and planning,
123. TECHNOLOGY
生态组团结构示意图
FUNCTIONAL CLUSTERING INDUSTRIAL CONNECTION
S TO XINGXU
C S
然后,根据场地现状排布各种 AGRICULTURE
横向功能带,这意味着不仅是
TECHNOLOGY
& COMUNICATION
C CLUSTER
CLUSTER
在圆圈中,同时也跨越到相邻
的圆圈。
ECO CITY DESIGN BY DESIGNLOBBY
RESEARCH & RESIDENTIAL
CLUSTER TECHNOLOGY
DEVELOPMENT & COMUNICATION
CLUSTER INDUSTRIAL CONNECTION CLUSTER
TO PINGQI
O
RESIDENTIAL
RE IDENTIAL
CLUSTER
LU TER
RESEARCH &
DEVELOPMENT
244
RESIDENTIAL
CLUSTER
LUSTER
CLUSTER
RESIDENTIAL CONNECTION
TO PINGSHAN
O RESIDENTIAL
CLUSTER
S EDUCATI N
EDUCATION
CLUSTER
EDUCATION C MMERCIAL
COMMERCIAL
CLUSTER CLU TER
CLUSTER
COMMERCIAL
CLUSTER
124. 案例 ECO CITY DESIGN FROM GENERIC
曹妃 甸管委会 CASE02 案例 TO GENETICA CASE
Client STUDY IN EVOLUTIONARY
Municipality of Caofeidian
PLANNING
任务 概念总体规划
Assignment
By Neville Mars
Master plan and Future Vision
Does it make sense that the new The Dynamic City Foundation
ecocities heralded in Asia and the (DCF) set out to develop a plan-
项目 委托
Project Commission
Middle-east look the same? That ning model viable within these
they are designed like any gener- harsh conditions. Evolutionary
城市 河北曹妃甸生态城
City Caofeidian Ecocity
ic car city and constructed far Planning allows a city to respond
from the rest of urban society? to market needs without hav-
面积
Size 75 km2
Today sustainability still too of- ing to abandon its fundamental
ten means suburbia with solar principles along the way - much
周期
Schedule 2009 - 2010
panels. Pressure in the boom like the fractal-like structure
economies prevents innovation of an organically evolving city.
状态 完成
ECO CITY DESIGN BY DESIGNLOBBY
Status completed
to be integrated or localised. Un- We aim to introduce a shift in
fortunately it is precisely here, in China’s planning culture from
countries like China, that entire duplication to one of adapta-
ecocities are built from scratch tion; a transformation of the Ge-
From 0 people
and at hyperspeed. This would neric City into the Genetic City,
246 offer vast opportunities for in- where sustainable qualities are
novation, yet ironically this ap- ingrained in its core components
in 2010 towards
proach of top-down overhaul from conception.
makes China’s cities intrinsically
static and their design short- DCF applied this evolutionary
1,000,000 in
lived. Designed and built over- planning model to an ambi-
night these instant cities have tious new ecocity in China. In
trouble incorporating emerging a unique collaboration with 5
2040
green technologies and respond- Dutch and 5 Chinese progressive
ing to new desires and regula- design companies a long-term
tions. Outdated as fast as they growth strategy for Caofeidian
are erected, China’s short-term was developed; not by design-
investment cycles effectively un- ing all at once, but in relay; each
dermine the long-term visions team adding to the previous pro-
needed to achieve sustainability. posal. The result is a simulation
While today’s ecocities are de- of thirty years of sustainable ex-
signed on a framework of regula- pansion: the city as the product
tions that effectively prevent the of an accumulation of evolving
most basic sustainable concepts ideas, able to emulate the com-
- like the pedestrian-friendly city plexity and organic logic of a
- from ever truly happening. slowly maturing city.