This document discusses packaging technology and recent developments. It begins with an introduction stating that the global packaging market is expected to reach $975 billion by 2018, with Asia representing over 40% of demand. Next, it defines packaging and discusses its functions in protecting products, differentiating them, and lowering distribution costs. Recent developments discussed include new materials like PET and flexible laminates, as well as printing and labeling techniques. It concludes that packaging technology continues to change and that marketing managers must be aware of new opportunities to remain competitive.
5. Introduction
• Packaging market will reach $975 by increasing packaging technology with
annual growth rate of 4% to 2018.
• According to the study, the segmentation of market is expected to change
significantly by 2018; Asia is predicted to represent over 40 % of global
demand, while North America and Western Europe lose out noticeably.
6.
7. Definition
Packaging is the technology of enclosing or protecting products for
distribution , storage, sales and use.
Packaging can be described as a coordinated system of preparing good for
transport, warehousing, logistics, sale and end use. Packaging contains,
protects, preserves, transport, informs and sells. In many countries its fully
integrated in to govt, business, institutional and personal use,
8. functions of packaging
• Conveys the essential product benefits & features to prospective buyers.
• The packaging can help in establishing product differentiation.
• Packaging also serves to protect the product during handling, transit, and
storage.
• Good packaging design can help lower distribution costs through lower
handling costs.
9. Recent developments in packaging
• PET(poly ethylene terephalate )
• PET bottles
• Modifying the atmosphere
• Sous-vide vacuum packaging system
• Flexible laminates
• Active packaging
10. Developments in packaging materials
• Water based nano-composite coaching
• Corrugated fluting the R-Flute
• Nano-coated “killer paper”
• Compostable water-based adhesive for compostable packaging materials
• PET blow moulding process
11. Developments in packaging materials
• Ready-to-use peel polymers offer resilience and easy opening,
• New non-aluminum foil for packaging for food and drink products,
• Scientists create biodegradable Styrofoam from milk,
• Amazing printing techniques achieves stunning graphics on natural Kraft
paper,
• Synthetic labeling adhesives for glass bottle labeling.
12. worlds Best packaging technology companies
• Graham packaging company
• Packaging technology integrated solutions
• Bosch packaging technology
• Haysseen flexible systems
• PacTech
• Specialty packaging technologies
• Olfactory packaging technology
• DS smith (European leading packaging company)
13. Packaging technology continues to change and marketing managers
must be aware of the opportunities for increased effectiveness and
efficiency that these developments present if they are to remain
competitive in the market place.
14. conclusion
Packaging is not just what it looks like and feels like. Packaging is how
it works.
its all depends on the “packaging Technology”.
