2. Part 1: The Details
Who is this Guy?
What is Social Media?
Why is Social Media Important?
What are the Most Important Social
Networks?
Blogging
Wednesday, November 9, 2011
5. What is social media?
Media (content that is
published) with a social
(anyone can add to it)
component
Information shared as
opposed to information
prepared
Wednesday, November 9, 2011
7. Why is social media
important?
It is like a friendly
gathering and is about
PEOPLE
Relationships, that’s
why
The conversation has
already started -
wouldn’t you like a
word?
Wednesday, November 9, 2011
8. Why is social media
important?
3 billion videos are
viewed each day on
YouTube
Facebook has 800
million users
Twitter has 12 million
users
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12. blogging
What is blogging?
Why should I blog?
Do I really have enough time to blog?
Who is actually going to read my blog posts?
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13. What a blog does
over time...
Increases visibility
Creates a content bank
of information helpful
to others
Generates a following
of others who share the
same ideas and values
Wednesday, November 9, 2011
17. Getting Started
First let’s go to facebook.com and sign up for
a personal profile
Facebook Page highlights
Now let’s go to facebook.com/business and
figure out how to sign up for a business page
Business Page highlights
Tips & Tricks (reference your manual)
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18. Engagement
Be Unique
Don’t use a generic
landing page
Share photos and TAG
them
Interact on other pages
Don’t take over the news
feed
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20. Getting Started
Visit Twitter.com to sign up
for an account
Choose a username that is
easy to remember
Connect your account with
a website or Facebook
profile
Build a base network of
followers
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21. Engagement
Understanding the
importance of @, # and RT
Sharing useful content is
priority 1
Sharing OTHERS useful
content is priority 1a
Find like-minded
individuals or locals via
Twitter search
Wednesday, November 9, 2011
23. Getting Started
Set up a Gmail account
(this makes things easier
- trust me!)
Go to YouTube.com and
set up your account
Design/Brand your Page
Have fun. Make videos.
Wednesday, November 9, 2011
24. Engagement
Think of your videos as content
in the same way you would text
content
Make sure your videos are short
(1-3 mins) and answer a
potential viewers question or
need in the video and the title
(Ex. “Why is God Important?”)
Don’t worry about the editing
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26. Getting Started
Choose a Platform
based on how you plan
to use the site (I.E.
Website, Blog, Both?)
Decide whether YOU
want to host the site or
not
The fun stuff beings -
DESIGN
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27. Management
Take advantage of the
free resources available
to you online.
Create a timeline for
yourself
Create a blog calendar
Still need help? Ask an
expert
Wednesday, November 9, 2011
29. Additional
Information
Feel free to contact me
with questions
Make sure to fill out the
attendee sheet with
your email to receive
this presentation and an
additional “How To”
document with in-depth
analysis
Wednesday, November 9, 2011
