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Leveraging Social Networks
1.
Leveraging Social Networks:
A net∞WORK Mindset Friedman Foundation – Generator Forum December 11, 2008 Victoria G. Axelrod © Axelrod ⋅ Becker Consulting All rights reserved
2.
© Axelrod ⋅
Becker Consulting All rights reserved
3.
AGENDA 1. Networks 101
Overview – Why & Benefits 2. Personal Network Drawing & Discussion 3. Speed World Cafe 4. Mind Map – Networks to Leverage ∞ net WORK™: Creating value through facilitating interactions & networks © Axelrod ⋅ Becker Consulting All rights reserved
4.
Open Systems-
Network Mindset Quiz Anyone believe you can create business value using social networks? Who’s read: Anyone conducted a Network Analysis? © Axelrod ⋅ Becker Consulting All rights reserved
5.
Why Leverage Social
Networks, Now? Cataclysmic shift in marketplace. Groundswell – Charlene Li Mavens, Gurus and Salesmen Tipping Point – Malcolm Gladwell Potential to use net∞WORKed information to drive business strategy © Axelrod ⋅ Becker Consulting All rights reserved
6.
Social Capital The sum
of all of an organization's relationships through individual networks. Sustainable organizations with high social capital contribute positively to the ecosystem in which they operate. © Axelrod ⋅ Becker Consulting All rights reserved
7.
Sustainable Benefits of
Networks … in the context of networked organizations, focus is on the ability of the organization to adapt to a rapidly changing external environment. Organizations that have a deep understanding of the dynamic power of networks, both internal and external, have a greater potential to survive. Network analysis provides organizations and individuals the tools to assess current networks and intentionally shape future network patterns. © Axelrod ⋅ Becker Consulting All rights reserved
8.
Simon sees DUCKS
But, CONSIDER the POND © Axelrod ⋅ Becker Consulting All rights reserved
9.
More than the
eye can see No food web. No ducks © Axelrod ⋅ Becker Consulting All rights reserved
10.
Ponds CONNECTED
Watershed ECOSYSTEM http://www.wildeducation.org/programs/nww06/watershed_illustration2.jpg © Axelrod ⋅ Becker Consulting All rights reserved
11.
Organizations as Complex
Network Webs Value Networks Customer Co- Creation Partner Networks Knowledge Networks Supply Chains Industry Groups Innovation Communities of Practice High Performers Alumni Networks Business value created through interaction. Relationships build capital. © Axelrod ⋅ Becker Consulting All rights reserved
12.
© Axelrod ⋅
Becker Consulting All rights reserved
13.
Personal Network Drawing
Exercise © Axelrod ⋅ Becker Consulting All rights reserved
14.
Network Identification &
Analysis- Networks in Your Work Exercise Overview • Drawing exercise- individually 5 mins • Sharing with a triad 10 mins • Insights from groups 5 mins © Axelrod ⋅ Becker Consulting All rights reserved
15.
Sharing Network Insights How
many people did you include in your Network that are important to your job and/organization that are seldom or never included in strategic dialogues? © Axelrod ⋅ Becker Consulting All rights reserved
16.
Barry Wellman www.chass.utoronto.ca/~wellman
Neighborhood Ties - Conclusions Wired Residents • Recognize More • Talk with More • Invite More Into their Homes - And are Invited • Interact with Neighbors in a Wider Area Internet Research 1.0 slide 52 © Axelrod ⋅ Becker Consulting All rights reserved
17.
©BARRY WELLMAN /
NETLAB PUBLICATIONS Glocalization – Local Community Ties Control Group: Strong Netville: Strong and weak and weak ties in a non- ties in a wired neighborhood. wired neighborhood. Strong Tie Weak Tie © Axelrod ⋅ Becker Consulting All rights reserved
18.
What have we
learned so far? Value is created through relationships and interactions. How to put personal networks to work to address a business challenge How considering the collection and intersection of personal networks reveals where social capital lies in an organization. Network analysis can reveal the hidden patterns of relationships and opportunities. © Axelrod ⋅ Becker Consulting What else???? All rights reserved
19.
net∞WORK Thinking and
Acting 10 Dimensions 1. Organizations Function As Complex Network Webs 2. Work Gets Done Through Individual Networks 3. Knowledge Is Created Through Individual Interactions 4. Patterns Of Participation Impact Knowledge Flows 5. ONA Reveals Current Knowledge Flows And Individual's Roles 6. Network Maps Visualize Network Analysis 7. Network Analysis Provides New Measurement Tools ∞ 8. Knowledge Is In Net Working. Innovation Is The Result Of Action 9. Technologies Shape Work 10. Balance Intension and Control in support of the business strategy © Axelrod ⋅ Becker Consulting All rights reserved
20.
Speed World Café • Speakers
Move, Participants Stay • What CIA – challenges, insights and actions, do you have to discuss with each presenter? • Time: © Axelrod ⋅ Becker Consulting All rights reserved
21.
Mind Map… • Each Table
Record Your Generator Forum CIA • Pick one person to report out • Time: © Axelrod ⋅ Becker Consulting All rights reserved
22.
∞
net WORK™ Understanding human networks as resources to be WORKed to create value for organizations © Axelrod ⋅ Becker Consulting All rights reserved
23.
Continuing the Conversation 21st
Century Organization Blog http://c21org.typepad.com 21st Century Organization Facebook Group http://www.facebook.com/group.php?gid=2436782733 Networked Organizations Wiki http://networkedorganizations.wikispaces.com Email vaxelrod@axelrodbecker.com Thank you! © Axelrod ⋅ Becker Consulting All rights reserved
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