Open Networking organizations for improved effectiveness, innovation and growth. 10 dimensions for open networks.

1. Open net∞WORKing Organizations:
Applying a Network Mindset for
21st Century Business Success
Jenny Ambrozek & Victoria G. Axelrod
Executive Networks
January 20, 2011
1
Graphic source

2. Goals
1. Applying a network lens to increase personal
productivity & management effectiveness
2. Explaining how thinking networks enables your
organization's strategic initiatives and helps
solve business challenges as they emerge
3. Introducing Network Analysis as a tool to
operate your organizations as networks
© J.Ambrozek & V.G. Axelrod 2011 2

3. Operating Assumptions
Value is created
through interactions
Relationships
build capital
Relationships
are capital
An Open Network Mindset is Essential
© J.Ambrozek & V.G. Axelrod 2011 3

4. 10 Open net∞WORKing Organization
Dimensions
© J.Ambrozek & V.G. Axelrod 2011 4

5. “.. economic value can only be
obtained in our environment
when knowledge flows across
the organization in response to
a need..”
Robert H. Buckman, Buckman Labs in
Ambrozek & Axelrod “Open Net∞WORKing Organizations”
Effective Executive 2008
© J.Ambrozek & V.G. Axelrod 2011 5

6. Agenda
1. Why networks are the 21st century organization
model: 10 dimensions
Value
Customer Co- Creation
Networks Partner
Networks
Knowledge
Supply Chains Networks Industry
Innovatio Communities of Groups
nHigh Practice
Performers Alumni
Networks
2. Discussion
3. Network Mapping Exercise Review
4. 10 Net∞WORKing Dimensions Survey
© J.Ambrozek & V.G. Axelrod 2011 6

7. net∞WORK Thinking and Acting
- 10 Dimensions
1. Organizations Function As Complex Network Webs
2. Work Gets Done Through Individual Networks
3. Knowledge Is Created Through Individual Interactions
4. Patterns Of Participation Impact Knowledge Flows
5. ONA Reveals Current Knowledge Flows And
Individual's Roles
6. Network Maps Visualize Network Analysis
7. Network Analysis Provides New Measurement Tools
∞
8. Knowledge Is In Net Working. Innovation Is The Result
Of Action
9. Technologies Shape Work
10. Balance Intension and Control in support of the
business strategy
© J.Ambrozek & V.G. Axelrod 2011 7

8. 1. Organizations are Complex Network Webs
Value Networks
Customer Co- Creation Partner Networks
Knowledge Networks
Supply Chains
Industry Groups
Innovation
Communities of Practice
High Performers
Alumni Networks
Business value is created through interaction.
Relationships build capital.
© J.Ambrozek & V.G. Axelrod 2011 8

9. 2. Work Gets Done Through Individual
Networks
LB
TW
JF AM
TW
YW
VGA TW/YW
JA
A conference presentation collaboration network
© J.Ambrozek & V.G. Axelrod 2011 9

10. 3. Knowledge Is Created Through
Individual Interactions
© J.Ambrozek & V.G. Axelrod 2011 10
Network Analysis by Vincent Associates

11. 4. Patterns of Participation Impact
Knowledge Flows
Attention Connection Participation Contribution Value
Adapted from Ross Mayfield April 2006
Architecting Participation is a Skill
© J.Ambrozek & V.G. Axelrod 2011 11

12. 5. ONA Reveals Current Knowledge Flows
And Individual's Roles
Pre and post networks from a Facebook Groups in Business Investigation
b

13. 6. Network Maps Visualize Network Analysis
ONLINE COMMUNITY REPORT
CQSQUARE
LINKEDIN
JIM CASHEL
ANNE MCKAY
NANCY WHITE
ASSOCIATION FOR INTERNET RESEARCHERS
HOWARD RHEINGOLD
“Looking outside your organization, who do
you look to as an inspiring example or a
IBM IKO
good source of advice regarding virtual
JONATHAN SPIRA communities/teams/networks?
ETIENNE WENGER
Online Communities in Business 2004
Ambrozek & Cothrel
KM CLUSTER CLUSTER
KM
KNOWLEDGEBOARD OPEN SOURCE COMMUNITY
HUBERT SAINT-ONGE
IBM
JERRY ASH
DEBORAH AMIDON
MICROSOFT
Ambrozek&Cothrel/V.G. Axelrod 2011
© J.Ambrozek & 13
Valdis Krebs 2004

14. 7. Network Analysis Provides New Al
Bob
Measurement Tools Sue Ted
Lee Ann
Cohesion --- Ease with which a network can connect
 Distance is the shortest path between two people. Lee--->Ted = 2 NOT 3
 Aggregate measure at network level reflects average distance
Density --- Robustness of network (group measure)
 Number of connections in the group out of 100% possible in that network
 General level of linkage. More points connected means quicker and more
accurate information flow
Centrality --- Identifies influential people (individual measure)
 Number of direct connections that individuals have with others in the group
 Individuals who have more ties to others may be in more advantaged positions;
they mayV.G. Axelrod 2011
© J.Ambrozek & have access to more of the information or knowledge in the network
14
 Slide Courtesy of Rob Cross, UVA

15. 8. Knowledge Is In Net∞WORKing:
Innovation Is The Result Of Action
© J.Ambrozek & V.G. Axelrod 2011 15
V.G. Axelrod 2010 Visit the 21st Century Organization blog to learn more

16. 9. Technologies Shape Work
“Transistor density of integrated circuits will double every 2 years”
© J.Ambrozek & V.G. Axelrod 2011 16
~ Gordon Moore, Intel Co-founder, 1965

17. 10. Balance Intension and Control
Direct control DECREASES
Control Influence
Enterprise systems
Social Technology
Ethernet Web 1.0 Web 2.0 Semantic Web
,
1973 1991
Time
as social technology INCREASES. Culture shifts.
© J.Ambrozek & V.G. Axelrod 2011 17

18. 10 Open net∞WORKing Organization
Dimensions
Discussion

19. Network Mapping Discussion
LB
TW
JF AM
TW
YW
VGA TW/YW
JA
What Did you Take Away?
© J.Ambrozek & V.G. Axelrod 2011 19

20. Network Mapping Insights
Industry Function Insights
Banking Marketing Network maps identify
prospects
Genealogy Product Product designer & developer
Development paths differed
Insurance HR/Recruiting Attracting millennials an org
challenge
Military IT Formal structure
handicapping information flow
Telecom Product Engage customers
© J.Ambrozek & V.G. Axelrod 2011 20
Development

21. Open Net∞WORKing Organizations
- 10 Dimensions Survey
Rate your organization on the following 10 dimensions.
Respond strongly agree, agree, NA, disagree, strongly disagree
1. My organization functions as a complex web of networks.
2. Work gets done in my organization through individual
networks.
3. Knowledge is created through individual interactions.
4. In my organization, it is standard practice to map the
patterns of participation which impact knowledge flows.
5. We routinely use systemic visualization tools (diagrams)
when analyzing business challenges.
© J.Ambrozek & V.G. Axelrod 2011 21

22. Open Net∞WORKing Organizations
- 10 Dimensions Survey Continued
Rate your organization on the following 10 dimensions.
Respond strongly agree, agree, NA, disagree, strongly disagree
6. It is common practice for us to reveal stakeholder network
information flow patterns for individuals and groups to
discuss.
7. ONA helps us create competitive advantage by understanding
marketplace disconnects (information access, timing,
referrals, and control) that provides entrepreneurial
opportunities.
8. We routinely reach outside and across the organization for new
ideas as part of our innovation strategy.
9. We understand that the technologies we use will shape our
work behavior.
10. Our corporate values describe the behaviors an observer might
see in action in support of our business strategy.
© J.Ambrozek & V.G. Axelrod 2011 22

23. Continuing the Conversation
21st Century Organization Blog
http://c21org.typepad.com
Networked Organizations Wiki
http://networkedorganizations.
Wikispaces.com
Jenny Ambrozek Victoria Axelrod
jenny@sageway.com Vaxelrod@axelrodbecker.com
@sagenet @vaxelrod
© J.Ambrozek & V.G. Axelrod 2011 23
Presentation copyright J.Ambrozek & V.G. Axelrod 2011