Twitter is the one true social network. You'll see what I mean in the deck, but what that means is that brands HAVE to act like normal human beings on Twitter. If you wouldn't do it at a cocktail party, don't do it there.

1. RETWEET ABUSE:
BIRDYBRAGGING &
THE IMPORTANCE OF BEING
HUMAN ON TWITTER.
- GARY VAYNERCHUK GARYVAYNERCHUK.COM

2. I BELIEVE
TWITTER
IS THE ONE TRUE
SOCIAL NETWORK.
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

3. EVEN THOUGH PLATFORMS
LIKE FACEBOOK
STARTED OFF AS SOCIAL,
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

4. THEY’VE LONG SINCE
TURNED INTO
CONTENT SYSTEMS.
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

5. BUT TWITTER REMAINS A
PLACE WHERE
ALL YOU CAN DO IS
SPEAK, LISTEN, AND REACT.
+
GARY
VAYNERCHUK
+
=
GARYVAYNERCHUK.COM

6. THERE ARE A LOT OF WAYS
TO BRING VALUE ON
TWITTER.
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

7. YOU CAN BE FUNNY.
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

8. YOU CAN PROVIDE ACCESS.
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

9. YOU CAN AGGREGATE
INFORMATION.
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

10. BUT THE ONE THING THAT
MATTERS MORE THAN
ANYTHING ELSE IS...
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

11. BEING
HUMAN.
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

12. BECAUSE
(AND I’VE SAID IT BEFORE)
TWITTER IS BASICALLY THE
INTERNET’S COCKTAIL
PARTY.
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

13. AND ONE OF THE
ABSOLUTE WORST THINGS
A HUMAN BEING CAN DO IS:
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

14. BRAG ABOUT HIMSELF
ALL THE TIME.
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

15. AND UNFORTUNATELY,
I’VE BEEN SEEING A LOT OF
THIS ON TWITTER.
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

16. IN THE FORM OF
SOMETHING I LIKE TO CALL
BIRDYBRAGGING
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

17. “WHAT IS A BIRDY BRAG?”
YOU MAY ASK.
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

18. A
BIRDY BRAG
IS
when a person or brand
retweets something nice that
someone tweeted about them.
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

19. NOW, THIS IS SOMETHING
FINE TO DO ONCE EVERY
30-40 TWEETS.
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

20. BUT, THERE ARE SOME
PEOPLE OUT THERE WHO
ARE BEING
BAD PARTY GUESTS.
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

21. FOR EXAMPLE, IF YOU TELL A GREAT JOKE:
GARY
VAYNERCHUK
LIKE DIGIORNO DID WHEN THEY
SPENT AN EVENING LIVE-TWEETING
THE SOUND OF MUSIC.
GARYVAYNERCHUK.COM

22. DON’T SPEND THE REST OF
THE PARTY TELLING PEOPLE
HOW FUNNY EVERYBODY
THOUGHT IT WAS.
38 LIVE TWEETS
7 ABOUT HOW FUNNY IT WAS
3 JUST TO SAY WHERE
@DIGIORNOPIZZA WAS TRENDING.
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

23. AND I DON’T CARE IF
YOU BROUGHT THE
BEST FOOD TO THE
PARTY.
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

24. NOTHING ENTITLES YOU TO SPEND HALF OF THE TIME
QUOTING WHAT OTHER PEOPLE SAID ABOUT THEM!
21 TWEETS
(DEC. 3-9)
9
ABOUT HOW DELICIOUS
@WAFFLEHOUSE IS.
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

25. @RAEKWON
OR SAY YOU’RE A
HIP HOP STAR.
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

26. BUT, IF 12 OF YOUR 16 TWEETS IN ONE DAY ARE JUST
RETWEETS OF YOUR FANS SAYING THAT THEY REALLY
LIKE YOU...
16 TWEETS
12
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

27. GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

28. SELL SOCKS?
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

29. QUOTING 19 RETWEETS ISN’T GOING
TO MAKE THEM ANY WARMER.
23 TWEETS
(NOV. 25-29)
19
GARY
VAYNERCHUK
THAT COULD MAKE
THE @SMARTWOOL
BRAND FEEL COLDER.
GARYVAYNERCHUK.COM

30. GUYS, TWITTER IS
ABOUT BEING HUMAN.
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

31. IF YOU WOULDN’T DO IT
IN THE REAL WORLD WITH
OTHER REAL PEOPLE,
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

32. DON’T DO IT ON
TWITTER.
GARY
VAYNERCHUK
GARYVAYNERCHUK.COM

33. THIS HAS BEEN A
PUBLIC SERVICE
ANNOUNCEMENT FROM
GARY VAYNERCHUK:
Please do your part to stop
BIRDY BRAGGING
GARYVAYNERCHUK.COM