Corporate video production can vary in scale from creative concept to production needs, location and budget. The purpose of the video and its end application should always be kept in mind when undergoing a corporate video production.

1. VCM Interactive – Visual Communications & Marketing Inc.
Corporate Video Production Tips - 6 Key Phases
to create the most Effective Corporate Video
Email - paul@vcminteractive.com Contact No - 905.361.2977

2. VCM Interactive – Visual Communications & Marketing Inc.
Corporate video production can vary in scale from creative concept
to production needs, location and budget. The purpose of the
video and its end application should always be kept in mind when
undergoing a corporate video production.
Email - paul@vcminteractive.com Contact No - 905.361.2977

3. VCM Interactive – Visual Communications & Marketing Inc.
A professional corporate video production company should
comprise of forward thinking/industry leading content
producers, writers, directors, cinematographers, editors/animators,
and should have the equipment to make high quality and
sophisticated video production for all your marketing/sales and
promotional needs. Creating digital video content is cost effective
and allows the medium to be used on many different platforms
from broadcast to interactive media. This can prove to be an
exceptionally useful and valuable marketing tool to any
corporation, artist, producer etc.
Email - paul@vcminteractive.com Contact No - 905.361.2977

4. VCM Interactive – Visual Communications & Marketing Inc.
Here are “6 Key Phases” to create the most effective and
emotionally engaging corporate video that will strengthen your
company’s brand awareness, integrity and make a lasting
impression on your end audience.
STAGE 1 – Assessment and Proposal
Assess your audience, needs, time-lime, and scope of your project.
Find inspiration, examples of what competitors are doing etc. Then
get a proposal that will help you achieve your goals. The best part
about the proposal stage is that it is provided free of cost by many
corporate video production companies.
Email - paul@vcminteractive.com Contact No - 905.361.2977

5. VCM Interactive – Visual Communications & Marketing Inc.
STAGE 2 – Conceptualization/Creative
Have a creative brainstorming session on the ideas that will make
your video leave an impression! Use our strategic, forward thinking
creative team to enhance your corporate videos and make them pop!
STAGE 3 – Pre-Production
The pre-production phase is crucial to getting the production
organized and scheduled. Effective scheduling will keep the project
on time and within budget. This is probably the most important stage
of production in order to avoid complications in production and post.
Email - paul@vcminteractive.com Contact No - 905.361.2977

6. VCM Replication – Visual Communications & Marketing Inc.
STAGE 4 – Production
The production stage is all about performance. The production
stage is crucial for the delivery of a high quality corporate video, it
should be planned well so that everyone is prepped and ready to
go on the day.
STAGE 5 – Post-Production
Motion graphics/titles, animation, video editing, voice-overs,
music, sound design and mix. See the magic of production as all of
the elements come together to create your video. Post production
should be handled by industry leading creative post production
professionals like video editors, sound designers, animators and
broadcast designers.
Email - paul@vcminteractive.com Contact No - 905.361.2977

7. VCM Replication – Visual Communications & Marketing Inc.
STAGE 6 – Deliverables
Get your final product delivered whether it be on the web, DVD, Blu-
ray or PowerPoint. Once your project passes through the post
production phase, there are plenty of options to version your
product for USB drives, interactive CD content, web streaming,
business card CD etc.
STAGE 7 – Video Marketing & Promotions
Get your video out quickly with online platforms such as YouTube
and Vimeo. There are over 15 valuable online platforms to get your
video shown. Create a buzz on Twitter, and liked on Facebook. Most
importantly, track the views it gets. Author and encode your video
onto DVD or Blu-ray. DVD, CD, Blu-ray, USB and SD cards are great
tangible marketing solutions for your video.
Email - paul@vcminteractive.com Contact No - 905.361.2977

8. VCM Interactive – Visual Communications & Marketing Inc.
For more information on corporate video production in Toronto,
visit - http://www.vcminteractive.com/our-services/corporate-
commercial-video-production
About VCM Interactive
VCM Interactive is a Toronto based creative development,
production and animation company specializing in film and
corporate video production, cd replication, web video production,
3d animation, DVD authoring, multimedia production, video
production, commercials, new media development, e-learning, web
applications, animation, digital media and a host of other post
production and replication services. They are focused on evolving
sales, marketing and communication tools taking corporate
marketing to the next level. For more information, visit -
http://www.vcminteractive.com/
Email - paul@vcminteractive.com Contact No - 905.361.2977

9. VCM Interactive – Visual Communications & Marketing Inc.
THANKS
http://http://www.vcminteractive.com/
Email - paul@vcminteractive.com Contact No - 905.361.2977