In the past, VDC has advised suppliers of automated test and verification tools to primarily target end users at the engineer level. However, market pressures on software development organizations are driving the use of more sophisticated lifecycle management tools that can have greater impact on development processes. A nascent shift in test tool procurement decisions is underway from this consideration. During this QuickCast, VDC’s André Girard discusses this emerging trend and some of the leading factors VDC believes are influencing the automated test tool market in 2012.

1. Embedded Software & Tools Practice
QuickCast
Pressure Pushing Software Testing Mainstream
June 2012 A Market Update on Automated Test and Verification Test (ATVT) Tools
By: André Girard – Senior Analyst
© 2012 VDC Research QuickCast
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2. Recording Available
A full audio recording is available for download at:
http://vdcresearch.com/market_research/embedded_software/freeresearch.aspx
© 2012 VDC Research QuickCast
Embedded Software & Tools
vdcresearch.com

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© 2012 VDC Research QuickCast
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4. Our Core Coverage Areas
AutoID & Transaction Automation Embedded Hardware & Systems
Embedded Software & Tools Mobile & Wireless
© 2012 VDC Research QuickCast
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© 2012 VDC Research QuickCast
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6. Today’s Speaker
André Girard
Senior Analyst, Embedded Software & Tools
André brings valuable perspective to the market research and consulting of the
Embedded Software and Tools team, having previously worked in both VDC’s Telecom
and Embedded Hardware practices as well as gaining important experience at Smarter
Grid Consulting. His wide-ranging background includes opportunity sizing
and forecasting, market and technology assessments, competitive analysis, strategic
marketing assistance, and M&A due diligence support. André holds a B.A. (magna cum
laude) in Philosophy and a B.A. (magna cum laude) in Sociology from Massachusetts
College of Liberal Arts.
For complimentary insights and marketing data:
http://blog.vdcresearch.com/embedded_sw/
© 2012 VDC Research QuickCast
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7. Today’s Agenda
Impact on Quality
Connectivity Impacts
Cross-domain Integration
Purchase Decision
2012 Research Programs
Contact Information
© 2012 VDC Research QuickCast
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8. Impact on quality the most important selection criteria for ATVT
Most Important ATVT Selection Factor for Current Project
(Percent of Respondents)
30%
27%
25%
23%
20%
18%
17%
16%
16%
16%
15%
15%
15%
11%
14%
14%
14%
14%
13%
13%
12%
11%
10%
8%
7%
7%
5%
0%
Criticality to the ROI Impact on quality Impact on time to Supplier's Level of Ease of use
success market support and integration with
service other tools
Static Analysis Dynamic Testing Model-based Testing
© 2012 VDC Research QuickCast
Embedded Software & Tools
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9. Connectivity Redefining Development Requirements & Service Models
Inclusion of Web Component on Current Project &  Web connectivity continues to rise
Expected on a Similar Project in Two Years
(Percent of Respondents)
 Providing mobility driving convergence
5.0%
 Heightened concern and impact of security
vulnerabilities
42.6% 52.4%
Yes
Current Project
Don’t know
In Two Years
No
18.2%
18.2%
23.7% 58.2%
© 2012 VDC Research QuickCast
Embedded Software & Tools
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10. Vendors developing cross-domain engineering integration approaches
 Cross-domain integration fueled by Community Most Successful in Enabling
standardizing tools and processes Cross-Domain Engineering Integration
(Percent of Respondents)
 Logical next-step for SSLM vendors
addressing full SW development cycle
 Leading vendors positioning solutions to
address ALM-PLM integration
31.5%
 Market looking for software suppliers to 38.6%
lead the way
14.9%
15.0%
Software design/ALM tool/vendor led integrations
Mechanical design/PLM tool/vendor led integrations
Silicon design/EDA tool/vendor led integrations
Other / Don't know
© 2012 VDC Research QuickCast
Embedded Software & Tools
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11. Tool purchase decisions moving up the organizational hierarchy
 Test tools increasingly seen as standard Test Tool Purchasing Decision Maker,
part of development 2010 & 2012
(Percent of Respondents)
 More sophisticated SSLM tools impact
processes and require buy-in Static Analysis, Engineers or 1st 51.4%
Line Mgr
40.6%
 Clear trend of increasing C-level executive
Dynamic testing, Engineers 43.9%
involvement or 1st Line Mgr 41.0%
Model-based testing, Engineers 35.9%
or 1st Line Mgr 36.7%
Static Analysis, C-Level 5.8%
9.6%
Dynamic Testing, C-Level 6.1%
9.7%
Model-based Testing, C-Level 6.0%
11.1%
0% 10% 20% 30% 40% 50% 60%
2010 2012
© 2012 VDC Research QuickCast
Embedded Software & Tools
vdcresearch.com

12. 2012 Research Programs
Diverse technology coverage with expert analysis
Strategic Insights 2012: Embedded Software & System Lifecycle
Software Market Management Tools
Opportunities & Forecasts Through 2014 Opportunities & Forecast Through 2014
 Track 1: Fast Forward: Insight for Leaders  Software & System Modeling Tools
 Track 2: Embedded Software Engineering Technologies  Automated Test & Verification Tools
 Track 3: Embedded Systems Engineering Survey Data  Requirements Management / Definition & Source /
Change / Configuration Management Tools
 Track 4: Vertical Markets
 Agile in Embedded & Enterprise Systems
 Product Lifecycle Management / Application Lifecycle
Management Integration – An Industry Brief
 VDC Target Competitor Maps
© 2012 VDC Research QuickCast
Embedded Software & Tools
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13. 2012 Research Programs (cont’d)
New in 2012 – Voice of the Customer
Voice of the Customer: Security & The Internet of Things
Formulate & Implement a Best-in-Class Security Strategy
 Quarterly Report 1: Device Manufacturers & OEMs’ Security Technology Adoption Trends, Budgets & Buying
 Quarterly Report 2: Consumer Preferences & Perceptions Analysis
 Quarterly Report 3: Internet of Things: Security Considerations for Enterprise IT & ISPs
 Quarterly Report 4: Vendor Spotlights
Voice of the Customer: Rich Media & Big Data in Embedded Systems
Identify Emerging Opportunities From the Next Generation of Embedded Systems
 Quarterly Report 1: Rich Media & Data Content – Trends, Drivers & Solutions
 Quarterly Report 2: Cloud Services & Analytics Business Opportunities
 Quarterly Report 3:OEM Budgets & Spending
 Quarterly Report 4: Vendor Spotlights
© 2012 VDC Research QuickCast
Embedded Software & Tools
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14. Thank You for Attending this VDC QuickCast
For more information please contact:
Michael Collette – VP Sales & Enterprise Accounts
info@vdcresearch.com | 508.653.9000 x112
Chris Rommel – Vice President, Embedded Hardware & Software
Stephen Balacco – Director, Embedded Software & Tools
André Girard – Senior Analyst, Embedded Software & Tools
Jared Weiner – Analyst, Embedded Software & Tools
For complimentary insights and marketing data:
http://blog.vdcresearch.com/embedded_sw/
© 2012 VDC Research QuickCast
Embedded Software & Tools
vdcresearch.com