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Propriatary and ConfidentialCopyright © Leader Networks LLC 2014Copyright © Leader Networks LLC 2014 1
Introduction To Leader Networks, LLC
Helping companies get closer to their key stakeholders
Vanessa DiMauro, CEO & Managing Partner
http://www.leadernetworks.com
617.484.0778
Copyright © Leader Networks LLC 2014 Proprietary and Confidential
Propriatary and ConfidentialCopyright © Leader Networks LLC 2014Copyright © Leader Networks LLC 2014
About Leader Networks
Leader Networks is a research and strategy consulting group focused on helping organizations
build deeper B2B relationships with key stakeholders, thus creating significant competitive
advantage and outstanding business results.
Since 2007, we have been guiding firms in the strategic use and deployment of online social tools
and techniques, including developing innovative ways to listen to, learn about, interact with and
build trust across a wide range of constituencies including prospective and current customers,
suppliers, partners, and employees via B2B online communities and social business initiatives.
2
Propriatary and ConfidentialCopyright © Leader Networks LLC 2014Copyright © Leader Networks LLC 2014
We Have Helped Numerous Organizations Around The World
3
Propriatary and ConfidentialCopyright © Leader Networks LLC 2014Copyright © Leader Networks LLC 2014
We Are Thought Leaders On Social Business & Online
Community
“A properly designed online
community should serve
many of your company’s key
operational goals – not just
your marketing goals.”
“Integrate the community
into your broader
organizational operations,
and leverage what you learn
across sales, marketing and
product development.”
4
Propriatary and ConfidentialCopyright © Leader Networks LLC 2014Copyright © Leader Networks LLC 2014
We Have Developed Proven Tools And Processes To
Address Critical Success Factors
Social Business Benchmark
Social Business Strategy
Development Process
Online Community Health Check
5
Propriatary and ConfidentialCopyright © Leader Networks LLC 2014Copyright © Leader Networks LLC 2014
Our Approach
Strategy Development Market Validation Business Alignment Community Operations
Activities:
• Introduction of best
practices
• Strategy Development
• Custom Social
Business Bench-
Mark report
• Onsite strategy session
• Recommendations to
inform go/no-go decision.
• Outcomes:
• Vision
• Value proposition
• Metrics and KPIs/KRI
• Community Straw model
Activities:
• Competitive analysis
• Document business
requirements
• Revenue & staffing
• Concept research
• Social business plan
alignment.
Outcomes:
• Member validation
• Development of a
community feature &
content blueprint.
Activities:
• Feature Maps
• Build partnership
• Marketing &
operational model
• Beta program
development
• Governance & staffing
model development
Outcomes:
• GTM plan
• Working pilot
• Operational model
Activities:
• Develop roadmap to
achieve scale
• Assess business model
• Refine site & business
metrics
• Develop social business
processes to improve
core operations.
Outcomes:
• Community growth
• Operational efficiencies
• Sustainable business
model
Advisory Services (e.g. planning, training & enablement, best practice
guidance, program oversight)
6
Propriatary and ConfidentialCopyright © Leader Networks LLC 2014Copyright © Leader Networks LLC 2014
Our Services
• Social Business Strategy Development
• Social Business Benchmarking Services
• Integrated Marketing Programs
• Online Community Strategy and Development
• Online Community Health Check Program
• Research & Advisory Services
• Executive Coaching & Education
• Online Community Moderation
7
Propriatary and ConfidentialCopyright © Leader Networks LLC 2014Copyright © Leader Networks LLC 2014
Why We Are Special
We know social
Our expertise, developed over 25 years (yes, really!)
of experience creating, running and analyzing online
communities, gives us an unparalleled understanding
of the unique characteristics and distinctive patterns
of online social engagement and interaction.
We help you create social programs that balance the
competing needs of open interaction and member
confidentiality, and avoid the pitfalls of getting it
wrong and having to start over. We develop
engagement programs that bring new people to your
online space, delighting them and creating
comfortable, sustained interactions with your firm.
As our clients can attest, we know how to guide your
firm’s team through the maze of decision points that
lead to social business success.
We know online
Leader Networks is not an ad agency, a social media
start-up or a hardware or software reseller. We are
social business pioneers, tightly focused on mapping
and guiding business customers’ online initiatives.
We leverage our extensive research capabilities,
domain expertise and B2B experience to provide a
unique solution for each client’s needs. This
encompasses strategic guidance, business model
analysis, best practice recommendations, platform
selection, operational insights, content development,
stakeholder and audience engagement programs and
internal coaching. Taken together, these services
help companies innovate faster, serve customers
better, build stronger market positions for brands
and deliver outstanding business results.
8
Propriatary and ConfidentialCopyright © Leader Networks LLC 2014Copyright © Leader Networks LLC 2014
Learn More
Vanessa DiMauro
CEO
Leader Networks
vdimauro@leadernetworks.com
617-484-0778
http://www.leadernetworks.com
@vdimauro
9

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About Leader Networks

  • 1. Propriatary and ConfidentialCopyright © Leader Networks LLC 2014Copyright © Leader Networks LLC 2014 1 Introduction To Leader Networks, LLC Helping companies get closer to their key stakeholders Vanessa DiMauro, CEO & Managing Partner http://www.leadernetworks.com 617.484.0778 Copyright © Leader Networks LLC 2014 Proprietary and Confidential
  • 2. Propriatary and ConfidentialCopyright © Leader Networks LLC 2014Copyright © Leader Networks LLC 2014 About Leader Networks Leader Networks is a research and strategy consulting group focused on helping organizations build deeper B2B relationships with key stakeholders, thus creating significant competitive advantage and outstanding business results. Since 2007, we have been guiding firms in the strategic use and deployment of online social tools and techniques, including developing innovative ways to listen to, learn about, interact with and build trust across a wide range of constituencies including prospective and current customers, suppliers, partners, and employees via B2B online communities and social business initiatives. 2
  • 3. Propriatary and ConfidentialCopyright © Leader Networks LLC 2014Copyright © Leader Networks LLC 2014 We Have Helped Numerous Organizations Around The World 3
  • 4. Propriatary and ConfidentialCopyright © Leader Networks LLC 2014Copyright © Leader Networks LLC 2014 We Are Thought Leaders On Social Business & Online Community “A properly designed online community should serve many of your company’s key operational goals – not just your marketing goals.” “Integrate the community into your broader organizational operations, and leverage what you learn across sales, marketing and product development.” 4
  • 5. Propriatary and ConfidentialCopyright © Leader Networks LLC 2014Copyright © Leader Networks LLC 2014 We Have Developed Proven Tools And Processes To Address Critical Success Factors Social Business Benchmark Social Business Strategy Development Process Online Community Health Check 5
  • 6. Propriatary and ConfidentialCopyright © Leader Networks LLC 2014Copyright © Leader Networks LLC 2014 Our Approach Strategy Development Market Validation Business Alignment Community Operations Activities: • Introduction of best practices • Strategy Development • Custom Social Business Bench- Mark report • Onsite strategy session • Recommendations to inform go/no-go decision. • Outcomes: • Vision • Value proposition • Metrics and KPIs/KRI • Community Straw model Activities: • Competitive analysis • Document business requirements • Revenue & staffing • Concept research • Social business plan alignment. Outcomes: • Member validation • Development of a community feature & content blueprint. Activities: • Feature Maps • Build partnership • Marketing & operational model • Beta program development • Governance & staffing model development Outcomes: • GTM plan • Working pilot • Operational model Activities: • Develop roadmap to achieve scale • Assess business model • Refine site & business metrics • Develop social business processes to improve core operations. Outcomes: • Community growth • Operational efficiencies • Sustainable business model Advisory Services (e.g. planning, training & enablement, best practice guidance, program oversight) 6
  • 7. Propriatary and ConfidentialCopyright © Leader Networks LLC 2014Copyright © Leader Networks LLC 2014 Our Services • Social Business Strategy Development • Social Business Benchmarking Services • Integrated Marketing Programs • Online Community Strategy and Development • Online Community Health Check Program • Research & Advisory Services • Executive Coaching & Education • Online Community Moderation 7
  • 8. Propriatary and ConfidentialCopyright © Leader Networks LLC 2014Copyright © Leader Networks LLC 2014 Why We Are Special We know social Our expertise, developed over 25 years (yes, really!) of experience creating, running and analyzing online communities, gives us an unparalleled understanding of the unique characteristics and distinctive patterns of online social engagement and interaction. We help you create social programs that balance the competing needs of open interaction and member confidentiality, and avoid the pitfalls of getting it wrong and having to start over. We develop engagement programs that bring new people to your online space, delighting them and creating comfortable, sustained interactions with your firm. As our clients can attest, we know how to guide your firm’s team through the maze of decision points that lead to social business success. We know online Leader Networks is not an ad agency, a social media start-up or a hardware or software reseller. We are social business pioneers, tightly focused on mapping and guiding business customers’ online initiatives. We leverage our extensive research capabilities, domain expertise and B2B experience to provide a unique solution for each client’s needs. This encompasses strategic guidance, business model analysis, best practice recommendations, platform selection, operational insights, content development, stakeholder and audience engagement programs and internal coaching. Taken together, these services help companies innovate faster, serve customers better, build stronger market positions for brands and deliver outstanding business results. 8
  • 9. Propriatary and ConfidentialCopyright © Leader Networks LLC 2014Copyright © Leader Networks LLC 2014 Learn More Vanessa DiMauro CEO Leader Networks vdimauro@leadernetworks.com 617-484-0778 http://www.leadernetworks.com @vdimauro 9