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About Leader Networks
1.
Propriatary and ConfidentialCopyright
© Leader Networks LLC 2014Copyright © Leader Networks LLC 2014 1 Introduction To Leader Networks, LLC Helping companies get closer to their key stakeholders Vanessa DiMauro, CEO & Managing Partner http://www.leadernetworks.com 617.484.0778 Copyright © Leader Networks LLC 2014 Proprietary and Confidential
2.
Propriatary and ConfidentialCopyright
© Leader Networks LLC 2014Copyright © Leader Networks LLC 2014 About Leader Networks Leader Networks is a research and strategy consulting group focused on helping organizations build deeper B2B relationships with key stakeholders, thus creating significant competitive advantage and outstanding business results. Since 2007, we have been guiding firms in the strategic use and deployment of online social tools and techniques, including developing innovative ways to listen to, learn about, interact with and build trust across a wide range of constituencies including prospective and current customers, suppliers, partners, and employees via B2B online communities and social business initiatives. 2
3.
Propriatary and ConfidentialCopyright
© Leader Networks LLC 2014Copyright © Leader Networks LLC 2014 We Have Helped Numerous Organizations Around The World 3
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Propriatary and ConfidentialCopyright
© Leader Networks LLC 2014Copyright © Leader Networks LLC 2014 We Are Thought Leaders On Social Business & Online Community “A properly designed online community should serve many of your company’s key operational goals – not just your marketing goals.” “Integrate the community into your broader organizational operations, and leverage what you learn across sales, marketing and product development.” 4
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Propriatary and ConfidentialCopyright
© Leader Networks LLC 2014Copyright © Leader Networks LLC 2014 We Have Developed Proven Tools And Processes To Address Critical Success Factors Social Business Benchmark Social Business Strategy Development Process Online Community Health Check 5
6.
Propriatary and ConfidentialCopyright
© Leader Networks LLC 2014Copyright © Leader Networks LLC 2014 Our Approach Strategy Development Market Validation Business Alignment Community Operations Activities: • Introduction of best practices • Strategy Development • Custom Social Business Bench- Mark report • Onsite strategy session • Recommendations to inform go/no-go decision. • Outcomes: • Vision • Value proposition • Metrics and KPIs/KRI • Community Straw model Activities: • Competitive analysis • Document business requirements • Revenue & staffing • Concept research • Social business plan alignment. Outcomes: • Member validation • Development of a community feature & content blueprint. Activities: • Feature Maps • Build partnership • Marketing & operational model • Beta program development • Governance & staffing model development Outcomes: • GTM plan • Working pilot • Operational model Activities: • Develop roadmap to achieve scale • Assess business model • Refine site & business metrics • Develop social business processes to improve core operations. Outcomes: • Community growth • Operational efficiencies • Sustainable business model Advisory Services (e.g. planning, training & enablement, best practice guidance, program oversight) 6
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Propriatary and ConfidentialCopyright
© Leader Networks LLC 2014Copyright © Leader Networks LLC 2014 Our Services • Social Business Strategy Development • Social Business Benchmarking Services • Integrated Marketing Programs • Online Community Strategy and Development • Online Community Health Check Program • Research & Advisory Services • Executive Coaching & Education • Online Community Moderation 7
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Propriatary and ConfidentialCopyright
© Leader Networks LLC 2014Copyright © Leader Networks LLC 2014 Why We Are Special We know social Our expertise, developed over 25 years (yes, really!) of experience creating, running and analyzing online communities, gives us an unparalleled understanding of the unique characteristics and distinctive patterns of online social engagement and interaction. We help you create social programs that balance the competing needs of open interaction and member confidentiality, and avoid the pitfalls of getting it wrong and having to start over. We develop engagement programs that bring new people to your online space, delighting them and creating comfortable, sustained interactions with your firm. As our clients can attest, we know how to guide your firm’s team through the maze of decision points that lead to social business success. We know online Leader Networks is not an ad agency, a social media start-up or a hardware or software reseller. We are social business pioneers, tightly focused on mapping and guiding business customers’ online initiatives. We leverage our extensive research capabilities, domain expertise and B2B experience to provide a unique solution for each client’s needs. This encompasses strategic guidance, business model analysis, best practice recommendations, platform selection, operational insights, content development, stakeholder and audience engagement programs and internal coaching. Taken together, these services help companies innovate faster, serve customers better, build stronger market positions for brands and deliver outstanding business results. 8
9.
Propriatary and ConfidentialCopyright
© Leader Networks LLC 2014Copyright © Leader Networks LLC 2014 Learn More Vanessa DiMauro CEO Leader Networks vdimauro@leadernetworks.com 617-484-0778 http://www.leadernetworks.com @vdimauro 9
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