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ROI of Second Life Brand Presence

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Ilya Vedrashko
Ilya Vedrashko

The presentation was given at Massachusetts Innovation and Technology Exchange and discusses the hidden benefits of brand presence in Second Life. The talking points are posted here: http://www.hhcc.com/?p=269

BusinessTechnology
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ROI of Second Life, MITX, Dec.6, 2006, Hill Holliday find related notes at www.hhcc.com
 
Publicity: too late [from novelty to cliché in six months] Revenues: too early [infrastructure, traffic, economics] ROI short term
 
ROI long term 3-D interfaces
 
ROI Research: today: socialization interaction consumption tomorrow: production distribution long term
[ socialization ]
[ interaction ]
[ consumption ]
[ production and distribution ]
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ROI of Second Life Brand Presence