Some social media training for Greenpeace volunteers.

1. How can you help Greenpeace online?
SOME Social Media training
Greenpeace’s international volunteer camp
presentation 2.9.2012 at Pyhäjoki, Finland
Veera Juvonen
Digital Marketing Manager
Greenpeace, Finland
veera.juvonen@greenpeace.org
twitter.com/veerajuvonen
Skype: Digiaktivisti

2. But why...?
• With your help Greenpeace can communicate to
people who don’t already follow or trust
Greenpeace - but they do follow YOU and value
your opinion! With your help we may reach the
critical mass needed to win campaigns.
• Why even do a Greenpeace action, if only the
people who read press releases will know about it?
YOU can be MEDIA and share what we’re up to.
• It’s just so darn easy, effective and cheap online.

3. Let’s start with
boring statistics
Monthly visits on GP Nordic websites (August 2012)
• Vs
We have so much more potential, when we communicate
our message where people already spend their time online.
1.9.2012

4. Your tools
• Smartphone
• Twitter
• Instagram
• Facebook
• + then some

5. Get a smartphone
• Fun fact: The world now buys more
smartphones than computers
(since 02/2011)
• Communicate real-time when
participating in events or actions
• Activists should always ask whether it is
safe to use the phone during actions.
• Download and learn how to use apps:
Facebook, Twitter, Instagram

6. Twitter
140 million+ active users
1.9.2012

7. Greenpeace Nordic
Twitter reach
• Finland: 3,862 • Denmark: 1,338
• Sweden: 1,390 • Norway: 124
1.9.2012

8. Donate a daily tweet
justcoz.org/greenpeace

9. How can you help?
• Register your personal Twitter
account at twitter.com
• Donate a tweet per day for
Greenpeace at justcoz.org
• Follow Greenpeace on Twitter
• Retweet Greenpeace updates
• Write your own updates. Use
relevant hashtags # which will help
others to find your update with
Twitter search. Examples:
#SaveTheArctic #dance4ice

10. What works on Twitter?

11. GP Action! on Twitter
• Use Twitter on your smart phone.
App at twitter.com/download
iPhone, iPad, Android, BlackBerry and Windows 7 - also SMS in FI, DK and SE
• Take photos of the action and
tweet them. Add location and
relevant hashtag, like #nuclear
• If our target company has a Twitter
account, write @ (for example
@Fennovoima) on your Tweet -
they won’t miss your message!
• Retweet Greenpeace updates

12. Instagram
80 million users
1.9.2012

13. How can you use it?
• Add Instagram app on your smartphone
• Edit settings so Instagram can share photos
directly to your Twitter (and Facebook) account.
• Take an action or event photo, and apply some
light and a filter on it to make it beauuuuutiful.
• Write a description of the photo and add a
relevant hashtag, like #nuclear - and share!

14. Facebook
900+ million users
1.9.2012

15. GP Nordic Facebook reach
• FB users > Greenpeace fans = % of users
• Finland: 2,186,380 > 6,570 = 0,003%
• Sweden: 4,785,200 > 13,617 =0,003%
• Denmark: 2,918,180 > 8,298 = 0,002%
• Norway: 2,696,920 > 1,094 = 0,0004%
1.9.2012

16. Invite your friends

17. Share updates on Facebook
• In Finland 2,186,380 people use Facebook, of which
6,569 and YOU follow Greenpeace Suomi. If you have
circa 250 friends who don’t follow Greenpeace, but
when you share our update to them...
• And one of your friends share it to his/her 250
friends > And one of their friends shares if to
their 250 friends > And one of them shares it
forward...
• You’ve helped us
reach 1,000 people!

18. What works on FB?

19. ..and then some.
• Order Greenpeace newsletter to get the
most important news and asks by email
greenpeace.org/sign-up/
• Update your email signature with links to
Greenpeace on Facebook / Twitter / ect
• Use the ‘Pin to Pinterest’ button on our
website to share the best photos

20. Share if you care!

21. Pinterest
2,2 million users
1.9.2012

22. How to volunteer online
• Use your imagination to share the cause far and
wide within your networks.
• New volunteers, find the volunteer form on
your local Greenpeace website, and tell us that you
want to help online.
• If you’re already a Greenpeace
volunteer, tell your volunteer coordinator that
you are willing to help online during actions. Find
your local GP Digital Marketing Manager on Skype.
• PS. Thank you, we love you!