Are you planning a product launch or book promotion this year? Do you need to sell tickets to an event or drive awareness of your services? This webinar will explore the key elements of planning a promotion and how to execute without draining your resources.
4. Start With Biz Logic
• If I increase my web traffic by
X%, then I could generate $X
More Revenue
• Because 20% Of Sales Come
From Facebook, I want to
increase my exposure on
Facebook By X%
What To Track!
•Document Your Pre-
Promotion Numbers!
•Determine What Tools
You Will Use To Track
Results!
•Create A Process To
Monitor Results During
The Promotion
5. Start and End With Your Goal In Mind
• # Of Shares or Likes
• # Of PeopleTalking About
• # Of Comments
• # Of Post or Repins
• # Retweets orTags
• # Of Email Subscribers
• # OfTickets Sold In Advance
• # Of Website Hits
• # Of Conversations
• % Of New Customers
• # Of Pre-Orders
• # OfViewers
6. The Process
Pre-Launch!
(3-6 Weeks)
Launch!
(3-21 Days)
Post-Launch!
(3-10 Days)
• Build Community!
• Ask For Favors!
• Find Advocates!
• Identify Reviewers!
• Secure Exposure!
• Create A Plan
• Analyze Campaigns!
• Redo “What Worked”!
• Communication &
Updates!
• Return Favors!
• Stay Active Member!
• Seize Related Opp’ty
• Implement Plan!
• Tracking Links!
• Landing Pages!
• Scheduling & Monitoring!
• Follow Up On Favors!
• Thank For Support
Build Connections Leverage Connections Maintain Connections
Planning & Testing Execution Measuring & Redo
7. • Always Have A Pre-Promo
Phase With Key Objectives!
• Leverage Multiple Channels!
• Capture Pre-Promotion
Metrics and Numbers
Get Organized
8. • Daily Activities!
• Major Milestones!
• Owners For Each Task!
• Balance With Other Biz
Activities!
• Be Mindful Of Holidays
Calendar/
Timeline
9. Common Pitfalls
Easy To
Share
Additional
Reach
Integration
Continue To
Promo
Find A Partner!
Co-Host Campaigns!
Social Share Buttons!
Thank You Page!
Reward For Sharing!
An Amazing Graphic!
Multiple Platforms!
Capture Contact Info
Promote Daily!
Engage Participants!
Republish Results!