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Building & Launching An
Exceptional Promotion/Contest
Live Session !
Date: Mar 19, 2014 !
Time: 11am PT/ 2pm ET
Presenter:
Stephanie Redcross
Mindset Shift
❖ Promotion Helps Existing Campaigns or Products!
❖ Promotion Should Solve A Problem or Achieve A Goal
Strategic vs. Tactical
Goals
Product/Service
Email
Marketing
Public
Speaking
Customer
Service
Giveaway
Biz/Brand
Goals Goals Goals Goals
Co-Sponsor Partnership
Deal Of The
Day
Host Events
How Does This Campaign Help Me Achieve My Business Goals?
1 1
2
3
Start With Biz Logic
• If I increase my web traffic by
X%, then I could generate $X
More Revenue	

• Because 20% Of Sales Come
From Facebook, I want to
increase my exposure on
Facebook By X%
What To Track!
•Document Your Pre-
Promotion Numbers!
•Determine What Tools
You Will Use To Track
Results!
•Create A Process To
Monitor Results During
The Promotion
Start and End With Your Goal In Mind
• # Of Shares or Likes	

• # Of PeopleTalking About	

• # Of Comments 	

• # Of Post or Repins	

• # Retweets orTags	

• # Of Email Subscribers
• # OfTickets Sold In Advance	

• # Of Website Hits	

• # Of Conversations	

• % Of New Customers	

• # Of Pre-Orders	

• # OfViewers
The Process
Pre-Launch!
(3-6 Weeks)
Launch!
(3-21 Days)
Post-Launch!
(3-10 Days)
• Build Community!
• Ask For Favors!
• Find Advocates!
• Identify Reviewers!
• Secure Exposure!
• Create A Plan
• Analyze Campaigns!
• Redo “What Worked”!
• Communication &
Updates!
• Return Favors!
• Stay Active Member!
• Seize Related Opp’ty
• Implement Plan!
• Tracking Links!
• Landing Pages!
• Scheduling & Monitoring!
• Follow Up On Favors!
• Thank For Support
Build Connections Leverage Connections Maintain Connections
Planning & Testing Execution Measuring & Redo
• Always Have A Pre-Promo
Phase With Key Objectives!
• Leverage Multiple Channels!
• Capture Pre-Promotion
Metrics and Numbers
Get Organized
• Daily Activities!
• Major Milestones!
• Owners For Each Task!
• Balance With Other Biz
Activities!
• Be Mindful Of Holidays
Calendar/
Timeline
Common Pitfalls
Easy To
Share
Additional
Reach
Integration
Continue To
Promo
Find A Partner!
Co-Host Campaigns!
Social Share Buttons!
Thank You Page!
Reward For Sharing!
An Amazing Graphic!
Multiple Platforms!
Capture Contact Info
Promote Daily!
Engage Participants!
Republish Results!
• Don’t Limit Promotions To
Giveaways
Great Ideas
Presenter: Stephanie Redcross
http://veganprofessionalbootcamps.com

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Building & Launching An Exceptional Promotion/Contest

  • 1. ! Building & Launching An Exceptional Promotion/Contest Live Session ! Date: Mar 19, 2014 ! Time: 11am PT/ 2pm ET Presenter: Stephanie Redcross
  • 2. Mindset Shift ❖ Promotion Helps Existing Campaigns or Products! ❖ Promotion Should Solve A Problem or Achieve A Goal
  • 3. Strategic vs. Tactical Goals Product/Service Email Marketing Public Speaking Customer Service Giveaway Biz/Brand Goals Goals Goals Goals Co-Sponsor Partnership Deal Of The Day Host Events How Does This Campaign Help Me Achieve My Business Goals? 1 1 2 3
  • 4. Start With Biz Logic • If I increase my web traffic by X%, then I could generate $X More Revenue • Because 20% Of Sales Come From Facebook, I want to increase my exposure on Facebook By X% What To Track! •Document Your Pre- Promotion Numbers! •Determine What Tools You Will Use To Track Results! •Create A Process To Monitor Results During The Promotion
  • 5. Start and End With Your Goal In Mind • # Of Shares or Likes • # Of PeopleTalking About • # Of Comments • # Of Post or Repins • # Retweets orTags • # Of Email Subscribers • # OfTickets Sold In Advance • # Of Website Hits • # Of Conversations • % Of New Customers • # Of Pre-Orders • # OfViewers
  • 6. The Process Pre-Launch! (3-6 Weeks) Launch! (3-21 Days) Post-Launch! (3-10 Days) • Build Community! • Ask For Favors! • Find Advocates! • Identify Reviewers! • Secure Exposure! • Create A Plan • Analyze Campaigns! • Redo “What Worked”! • Communication & Updates! • Return Favors! • Stay Active Member! • Seize Related Opp’ty • Implement Plan! • Tracking Links! • Landing Pages! • Scheduling & Monitoring! • Follow Up On Favors! • Thank For Support Build Connections Leverage Connections Maintain Connections Planning & Testing Execution Measuring & Redo
  • 7. • Always Have A Pre-Promo Phase With Key Objectives! • Leverage Multiple Channels! • Capture Pre-Promotion Metrics and Numbers Get Organized
  • 8. • Daily Activities! • Major Milestones! • Owners For Each Task! • Balance With Other Biz Activities! • Be Mindful Of Holidays Calendar/ Timeline
  • 9. Common Pitfalls Easy To Share Additional Reach Integration Continue To Promo Find A Partner! Co-Host Campaigns! Social Share Buttons! Thank You Page! Reward For Sharing! An Amazing Graphic! Multiple Platforms! Capture Contact Info Promote Daily! Engage Participants! Republish Results!
  • 10. • Don’t Limit Promotions To Giveaways Great Ideas