Do you know where your business is headed in 2014? Are you planing to expand your product/ service offerings; explore new marketing channels; host a major event or hire new employees? No matter what you plans, it’s important to establish a documented list of goals to not only to focus your team on a clear set of priorities, but also, set expectations so you don’t get distracted by the flavor of the month. With a document list of goals you are 47% more likely to complete your plans. Let me show you how to plan for 2014 and beyond.

1. !
Setting Your Business Goals
For 2014 and Beyond
Live Session !
Date: Jan 22, 2014 !
Time: 11am PT/ 2pm ET

2. Why every Veg Professional needs goals for their business
❖ Pioneers; Establishing New
Markets; Alternative To Status
Quo!
❖ Future Fundraising: Document
your business’ growth story!
❖ Bootstrap Approach Relies On
Repeat Success & Avoid
Similar Mistakes!
❖ Goal Setting Increases Business
Success Rates

3. The impact goal setting
can have on your business
• Once Consistent Vision!
• Delegate Task & Projects!
• Leverage Your Team’s Creativity!
• Productive Team Meetings!
• Avoid Distractions!
• Evaluate New Ideas Against Goals!
• Track Resource Allocation!
• Prevent Common Mistakes!
• Identify Success Stories - Rinse/Repeat

4. Goal Setting Process
Monitor
Monthly
❖ Team Meetings
Create
Milestones
❖ Metrics To Track
Build Goal
Tracker
❖ Tool To Manage
Set Timelines
❖ Start & End Dates
Develop
Action Plans
❖ To Do List
Identify
Goals
❖ Brainstorming

5. The Planning Process
❖ Clear
Visibility!
❖ 1 Goal Per
Quarter!
❖ 90 Day
Action Plan
❖ 3 Month!
❖ 6 Month!
❖ 12 Month !
❖ Monthly
Milestones
❖ 3 Year
Planning!
❖ Building
Blocks!
❖ Quarterly
Milestones
Newbie Average Advanced
2 Hours 4 Hours 6-8 Hours

6. The process to set goals for a small business
Growth
Customer Community
Profit
Customer Experience!
Product Options!
Repeat Customers
Expansion!
New Target Markets!
% Donations!
Sponsor Events!
Sample Giveaways
Add’l Revenue Options!
Expense Management!
Average # Of Goals Per Year : 3-4 Newbies; 4 to 6 Everyone Else

7. The difference between good & bad goals
History/ Database!
Benchmark!
Swag It
Boring or Feel Like Large Projects!
No End In Sight!
Unobtainable - Requires Luck!
Personal Project (not relevant)
Achievable &
Inspiring
Impact On Your
Business
Includes A Metric/
Number!
Motivation (Hard Times)!
Fix Issues/ Pain !
Internal/External Influence
Measurable Change!
External Impact!
Swag It

8. How to translate goals into action
5 Action Steps Needed To Completed Each Goal
Achievement!
(Why)
Goal!
(What)
Timeline!
Start/Stop
Milestone
Action Steps!
(How)
Work with more
clients
20% Increase In
Client Consults Per
Month
March 31
30 inquires or form
sign ups per month
- Build Target List!
- Contact Previous
Clients
Move sales from
retail store to online
to increase profits
Increase Average #
Of Daily Website
Sales To 20 Per Day!
October 31st (Before
Black Friday)
Increase in website
traffic by 40%
- Monitor Traffic
and Conversation !
- Shopping Cart
Reminder
Recurring Revenue
Source
Establish an online
training program
generates $500/mo
Ongoing Program -
Aug 30th
Pilot Program !
(30 Participants)!
May - June
- Identify Most
Common Questions!
- ID Target
Customers
Support Local Non-
Profits &
Organizations
Donate $500 To
Local Animal
Shelter per Quarter
First Donation -
April 15th
Generate 5%
Additional Income
Each Month
- Determine Income
Source!
- Choose Org

9. Tools For Tracking Goals
Task/ Action Item Status Progress Notes
Not
Started
0
On
Schedule
50%
Delayed 75%
Complete 100%

10. Tools For Tracking Goals
Progress Tracking

11. Tools For Tracking Goals
Task Tracking
Track To Do’s!
Discussions!
Embed File!
Shared Documents!
Calendar View