Webinar Wednesday: The Vegan Side Of Facebook

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An assessment of some of the best practices and common pitfalls found on Vegan business, community and blogger Pages. Learn what to do and what not to do

Technologie Formation

Bi -Weekly Webinar Series

Presenter: Stephanie Redcross

Webinar:
The Vegan Side Of Facebook

http://www.facebook.com/StephanieCanHelp

LOGISTICS
Webinar Wednesday

1.Link To Presentation/Video Recording
will be available 24 hours after webinar

2.Post Questions During Presentation

3.Post Webinar, Please Provide Feedback

4.Let’s Have Some Fun!!!

What Is Engagement
Webinar Wednesday

Key Metric In Engagement
The World Is Bigger
“Talking About This”
Than “Like”
The number of unique people who have created a
story about your Page from [one week].
These stories include
- liking your Page,
-posting to your Page's wall,
- liking, commenting on or sharing one of your
Page's Posts -
answering a Question you posted
- RVSPing to on of your events
- mentioning your Page,
- phototagging your Page,
- checking in at your Place or
Photo Courtesy: Indigo Media Consulting
- recommending your Place.

THE ANALYSIS
Webinar Wednesday

- Reviewed 125 Facebook Pages That Post Vegan
Related Topics
- Pages Must Have At Least 500 Likes
- Compared The Engagement Rate

Talking About
This/ Likes =
Engagement
Rate

RESULTS RANDOM SAMPLE
Webinar Wednesday
According to Social Media Examiner, healthy Facebook pages have
engagement levels between one and ﬁve percent.

Engagement

n
n

Likes

KEY LEARNINGS
Webinar Wednesday

• Photos Get The Most
Comments
• Video Receive The Most
Shares
• Links Are The Least Liked
n Post, however, the most
n
common item posted
• Average Engagement Rate:
24.6%

EVOLVE CAMPAIGN
Webinar Wednesday

#1 Engagement Rate
Photos
With Most
Post

Diversity
Of
Content

AWESOME COVER PAGE
Webinar Wednesday

Products
Clearly
Displayed

Reason To
Buy

Engaging
Image

OTHER WAYS TO ENGAGE
Webinar Wednesday

Everything Doesn’t Have To Say
Vegan Vegan Vegan

ACTIVIST APPROACH
Webinar Wednesday

Drive Action and
Involvement

ROTATE COVER IMAGES
Webinar Wednesday

Ready For Change

VEGAN PAGE ANALYSIS
Webinar Wednesday

Launching Monday, July 23

THANKS, BUT HOW CAN I
GET MORE HELP?
Join Us For An Online Class

http://www.learnitlive.com/veganmainstream

Bi -Weekly Webinar Series

Need More Help? Set Up A
Meeting With Me

https://tungle.me/
veganmainstream
Presenter: Stephanie Redcross

http://www.facebook.com/StephanieCanHelp

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