There are a lot of ways to drive traffic, retain followers and attract visitors to your blog. The truth is, what works for some won't work for others. You have to know your audience and you have to make the investment. Especially, if you are trying to attract the vegan community vs. trying to have a mainstream appeal. We will provide you with some of the basic ways to promote your blog that range from free to fee-based and offer you a handy cheat-sheet for success

1. Bi -Weekly Webinar Series
Vegan
Marketing
Drive Traffic To Your Blog -
Getting New Visitors,
Keeping Loyal Vegans and
Attracting Non-Vegans
Presenter: Stephanie Redcross
http://www.facebook.com/StephanieCanHelp

2. Webinar Wednesday
Logistics
1. Link To Presentation/Video Recording
will be sent 24 hours after webinar
2. Post Questions During Presentation
3. Post Webinar Survey
4. Let’s Have Some Fun!!!
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

3. Webinar Wednesday
The Basics
Great Easy To Monitor No Flash
Content Navigate Load Time Sites
Install
Customize Pick A Post
Google
Blog Theme Frequently
Analytics
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

4. Webinar Wednesday
Getting New Visitors
Key Steps Sources Per Google Analytics
Identify Current
Traffic Sources
Incorporate Share
Buttons
Increase Blog
Exposure
Build Backlinks
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

5. Webinar Wednesday
Getting New Visitors
Key Steps Action Items Quick Tips
1. Use Individuals Share
Identify Current
Buttons not consolidated
Traffic Sources
2. Expand Beyond Just
Facebook and Twitter -e.g.
Incorporate Share
Digg, Stumble, Linkedin
Buttons
3. Post Popular post on
more than one platform
Increase Blog
Exposure 4. Analyze To Know Best
Preforming Platform
Build Backlinks
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

6. Webinar Wednesday
Getting New Visitors
Key Steps Action Items Quick Tips
1. Only join a few
Identify Current discussion boards so you
Traffic Sources ➡ Guest Blogging can be an active member
Incorporate Share ➡ Participate On 2. Guest Post Must Be
Original Content
Buttons Discussion Boards 3. Create Facebook Page/
Increase Blog ➡ Befriend Fellow Twitter account with blog
handle - Then be helpful
Exposure Bloggers and answer questions
Build Backlinks
➡ Write Timely Post 4. Content should be
relevant to time of year,
special event or blog theme
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

7. Webinar Wednesday
Getting New Visitors
Key Steps Don’t Do!! Add Link To:
1. email signature
Identify Current
Not The Spammy Stuff: 2. social media profiles
Traffic Sources
- Link Exchange With Anyone 3. youtube description
- posting comments like “nice post”
Incorporate Share 4. guest blog post
- Mass Directory Submissions
Buttons 5. comments stream
- Posting Duplicate Content As
Fresh Content 6. press releases
Increase Blog 7. blog site aggregators
Exposure
8. bookmarking sites
9. targeting directories
Build Backlinks
10. reciprocal banner ads
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

8. Webinar Wednesday
Keeping Loyal Readers
Key Steps
Set Up Google
FeedBurner
Link to other post
on your site
Build a Email List
Let people access our content anywhere
Editorial Calendar
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

9. Webinar Wednesday
Keeping Loyal Readers
Key Steps
Set Up Google
FeedBurner
Link to other post
on your site
Quick Tips
Build a Email List
1. Add hyperlinks within your post
2. Add Popular Post to your sidebar
Editorial Calendar
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

10. Webinar Wednesday
Keeping Loyal Readers
Key Steps
Set Up Google
FeedBurner
Quick Tips RSS to Email
Link to other post 1. Header or Footer Bar
on your site
2. Non-intrusive Popup box
3. At the end of a blog post
Build a Email List
Editorial Calendar
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

11. Webinar Wednesday
Keeping Loyal Readers
Key Steps
Set Up Google
FeedBurner
Link to other post
on your site
Build a Email List
Quick Tips
1. Ensure content is fresh
Editorial Calendar
2. Helps with planning (guest writers, interviews, seasonal post)
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

12. Webinar Wednesday
Attracting Non-Vegans
Key Steps Quick Tips
➡ Make it easy for them to find content for them. For example
Dedicated Category how to transition or common questions about veganism
Create A Vegan ➡ Spend time providing educational information. Also, it’s a
FAQ Page great opprotunity to explain your perspective on Veganism
Offer Diverse ➡ Hire a transitioning vegan as a writer, so they can speak the
Opinions language; Post more than one perspective on an issue
Promote to Vegan ➡ Promote your site on non-vegan websites; Explain how
Friendly Sites veganism overlaps with other social issues
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

13. Webinar Wednesday
Overall Traffic Strategy
Track Results - Know Where To Spend Your Time
Host A Local Event or Attend Vegfest: It’s important to
mix online and offline methods to reach people
Ask For Help: Email Friends, Family and Colleagues To
Share Your Content
Maintain An Exceptional Blog: Without great “unique”
content, it will be hard to drive any amount of traffic
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

14. Webinar Wednesday
#
But, I Still Have Questions?
VM Webinar Series
http://anymeeting.com/veganmainstream
Introductory Meeting With Stephanie
http://www.tungle.me/veganmainstream
Connect With US
http://www.facebook.com/stephaniecanhelp
http://www.facebook.com/veganmainstream
http://www.twitter.com/veganmainstream
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

15. Bi -Weekly Webinar Series
Q&A
Need More Help? Set Up A
Meeting With Stephanie
http://www.tungle.me/
veganmainstream
Presenter: Stephanie Redcross
http://www.facebook.com/StephanieCanHelp