2. 1. What is Facebook
2. Facebook Profile vs. Facebook Page
3. Creating a Facebook Page
4. Features and Dimensions
Welcome to Facebook Marketing 101!
This module will cover the following:
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3. Facebook is a free online social
networking website that allows users to
connect with other users all around the
globe.
What is Facebook?
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4. Due to it’s wide reach, Facebook opened
Facebook for Business where
companies can promote their products/
services through a Facebook Page.
What is Facebook?
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5. Facebook Profile is referred to as Personal
Timeline. It represents an individual and it must
be held under an individual’s name.
Facebook Page looks similar to a Personal
Timeline, but it offers unique tools to promote
commercially a company, brand, organization or a
public figure.
Facebook Profile vs. Facebook Page
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6. 1. Open your Facebook profile.
2. Go to the News Feed.
Creating a Facebook Page
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7. 3. On the Pages Area, hover beside the word
PAGES and click on MORE.
Creating a Facebook Page
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8. Creating a Facebook Page
4. You will be directed to a list of all the pages you
handle (if you have). Click on + Create a Page.
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9. Creating a Facebook Page
5. Choose the type of Page you are creating.
As an example, we are choosing Brand or Product.
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10. Creating a Facebook Page
6. Choose the Category. Fill out the Brand or
Product Name. Click on Get Started.
Category
Brand or
Product Name
Click when done.
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11. Creating a Facebook Page
7. Fill out all information. Click on Save Info.
Click when done.
Short Description
Website
Facebook Web Address
Click YES for both.
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12. Creating a Facebook Page
8. Upload a profile photo. Click on Upload from
Computer. Choose a photo. Click on Save Photo.
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13. Creating a Facebook Page
9. Add your page to the Favorites section so you
can access it easily. Click on Add to Favorites.
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14. Creating a Facebook Page
10. We can skip this part for now. Click on Skip.
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21. Apps may vary from list of events, games, video or
other social media sites like Twitter that can enhance
the Facebook experience.
Feature: Apps
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22. You can have up to 12 apps but only 4 are displayed.
Feature: Apps
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