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 Social-Local-Mobile

relies on a person’s
smartphone’s real-time
location to provide the
user with information
based on their location
and interests.
 Get Social
 Engage on social

networks
 Facebook, Twitter,
Instagram, etc.
 Has billions of users
around the word
 Be Local
 Tracking real time

location
 Get Mobile
 Allows users to

access the internet
through their
smartphones
 Majority of the

people have their
smartphones on
their pockets or
bags.
Social-Local-

Mobile helps
E-commerce to
grow and
prosper
 Through SoLoMo,

marketers could
transform the
consumers
behaviour towards ecommerce
 The rate of social

media growth is
increasing
 Easier access to

internet
 Sales of Tablets and

smartphones are
increasing
 Cheap and

affordable
smartphones
available in the
market today

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