Seller center training

# 1 African retailer
Incubation Training
Seller Center & Product Creation

In this training, you will learn how to become a successful e-commerce vendor.
You will learn how to add products on your Seller Center and how to be compliant with our Product
policy in order to boost your revenues.
Seller Center & Product Creation

3
What you will learn
Master Product: Use pre-created content when creating popular products1
Massively create your products using CSV Import – The Sky is the limit2
Create manually your product – Stay the master of your content3
Follow our Content Policy – Make the most of your products4

4
Create and Highlight your products: Your whole shop in its best light
The Secret of a Successful Business
3 Possible Ways to create products
1. Master Template: Use pre-created content when creating popular products
2. CSV Import: Create Massively products using Excel
3. Manual Creation: Take your time and create top notch content
• Create some synergies between your
products to boost your sales
• Bring your full shop online to reflect
your offline store
Make sure to sell your whole shop
Show your products in their best
light
• Respect our content policy to make the
best of your products
• Have the best description to make
your client buy

5
1/ Master Template: Use pre-created content when created popular products (1/2)
Save Time by using content already
created for your product
1. Connect to your Seller Center
2. Go to the Product Creation Page:
Products > Add a Product
3. In the search bar, search for the
product you want to create.
4. Identify your product in the list.
Make sure it is exactly the same product
than yours by clicking on See Product
Preview.
If it is, click on Sell yours.
If you can’t find your product in the list,
click on Create a new Product. Jump to
the second part of this presentation on
page 7.

6
1/ Master Template: Use pre-created content when created popular products (2/2)
Write the SKU of your product if you have it. Or write only the model of the product + its color if the product has many « GH-3000-White » for
example
Write the Available Quantity for shipping to Jumia Customers.
Write the price of the product. Don’t forget to benchmark your price with the price of the same product on Jumia
If you want to do a promotion for your product. Write here its promotion price. Write below the start and end date of this promotion
End the creation of your product by writing its SKU reference, quantity and price, and its possible promotion.
The 3 first fields are mandatory.

7
2/ Massively create your Products using CSV Import
Select & download Your Import Template
Add all your product information in the CSV
Import back your CSV

8
3/ Create manually your product – Stay the master of your content (1/3)
Follow the steps of slide 5
Select the category and subcategory of your product
Click on Select

9
Model Number + Product Name + Product Type + Important Features. Ex: ME -173 - Wi-Fi Tablet – 8 GB – White
Write your product brand
Write the colour of your product and select its color family below
Write some additional keywords to make your product appear more often in search results.
If you want your product to appear in additional categories, select them here.
Add again the category of your product in the browse node to facilitate the research
of your product
Fill the « Main » information about your product (You’ll find below more information about how to fill those information)
Click on the tab « Other Details »5

10
« Other Details » page (You can find some details about each field by flying over the question marks):
• Fill the Tax part following the below information.
• For the country with Arabic translation, put the Arabic translation of your text if you have it, if you don’t just copy/paste your english
description.
• In the « Product Warranty » box enter the warranty of the product.
• In the « Care Label » box, enter the way to take tare of the product (especially for fashion).
« Product Pricing » page: For the fields « Seller SKU », « Quantity », « Price » and « Sale » follow the instructions of page 6
Pick « Default 16 » if you can produce an ETR (Estimated Tax Rate), « 0 » if you can’t.
This field is mandatory.
Write the product description of your
product and the technical specification if
available. It reflects under the highlights in
the Product Page.
Enter short major highlights of the product
("Key Features" section in Product Page)/
They are important because if a customer is
showing the products in the List View, the
Highlights appear for quick comparison. It
should include between 3 and 6 features
and be written as Bullet-Point List.
Write the Package Contents.
It must be written as Bullet-Point List.
Write the Barcode if availableLeave Blank

11
4/ Follow our Content Policy – Make the most of your products
« Image » Tab: Upload images of your product following our content policy:
• Up to 8 images for each product
• Allowed formats: JPG, PNG, GIF
• Image Dimensions: from 500 * 500 pixels to 2,000 * 2,000 pixels
• Maximum file size: 1MB
• First Image will be the main image of your product and front view of your product.
• First Image should be the front view of the product
No Watermarks White Background highly
recommended
Perfect Picture!

Incubation
Order Management & Customer
Satisfaction

• In this training, you will learn how to manage your orders on Jumia, what is our Return policy
and your role in our customer satisfaction
• After this training, you will be able to understand the order processing, to monitor your orders on
the Seller Center, to pack your items and to figure out the importance of good operationnal
performance.
Order Management & customer satisfaction Training

14
Agenda
1 Your Business – your fulfillment method
2 Fulfillment method: Fulfill by Vendor
3 Pack your Items
4 Monitor your orders in Seller Center
5 Fulfillment method: Fulfill by Jumia
7 Customer Satisfaction
6 Return Processing

List Fulfill Cash
In
15
Your Business, your fulfilment method
Storage
Stock updates
Price updates
Invoice customer
Oder Packaging
Delivery
Pick your model and start cash-in right now !
You
Fulfilment by Jumia
Jumia releases you from your
pain points
Fulfil by Vendor
You monitor all the
process
You
You
You
Or You
You

Orders Management: Fulfillment by Vendor
Step 6
Jumia pays you for the
months’ orders
Step 5
Jumia delivers to the
customer
Step 4
Jumia picks up your
package or you drop it
at Jumia’s Warehouse
Step 3
Click ‘ready to ship’
And package order
Step 2
You receive the order in the
Seller Center
Step 1
The customer places an order
24h
Max
24h
Max

17
Pack your items 1/2
How to Pack your Items?
Use the Jumia
Branded packaging
for your items and
put the printed
customer invoice
inside the package
with the items
Staple the shipping
label outside the
package.
The barcode on the
shipping label must be
scannable, the ink
should not be too
thin/thick
For the large already packed items:
Use a flyer and tape it on the
package
In the flyer put the invoice and
shipping label
21

18
Pack your items 2/2
Any damage package will be
automatically rejected by
Jumia’s operations.
NO DAMAGED PACKAGES !
The package you provide with the
items should be without any
default.
Strengthen your packages may be
necessary.

19
Monitor your Orders on the Seller Center 1/2
1. Choose a Shipping provider
2. Enter the Tracking ID
3. Print all the required
documents: Invoice,
Shipping labels, pick lists,
Carrier Manifests
4. Pack your items with the
entire set ready to be
handed over
5. Set your Order as “Ready to
Ship” under Actions
Pending Ready-to-Ship Shipped Completed
To manage your orders,
click on Orders > Manage
Orders.
The “Pending” section is
where you’ll find your
orders waiting to be
processed by you and then
picked up by us.
Pick up By Jumia
1. When the carrier has
arrived, you can move
the order as shipped.
2. Pick “Shipped all”
under Actions
“Canceled” : when you
canceled the order because
of Out of stock
‘Returned”: product was
returned by the customer
within the 7days withdrawal
period
“Delivered failed”: customer
was not reachable by the
Shipping provider
“Delivered”: Order
successfully received by
customer
Order
Status in
Seller
Center
24 Hours 24 Hours

20
Monitor your Orders on the Seller Center 1/2
Update your orders
at every step.
Click on Orders >
Manage Orders

21
Order Management: Fulfillment by Jumia
Step 6
Jumia pays you for the
months’ orders
Step 5
Jumia delivers to the
customer
Step 4
Jumia packages your
orders
Step 3
The customer places an order
Step 2
We store your products for
free
Step 1
You send your products to
Jumia’s warehouse

22
Return Processing
The product sent back is still in its
original plastic wrap
The product has not been used
There isn’t any missing part of the
product
The client has kept and sent back the
invoice of the product
Jumia customer service makes sure
the product is not faulty
Jumia comes to your place to bring
you back your items
Jumia reimburses you the
commission fees in the next payment
cycle
JUMIA guarantees returns in
the following cases:
JUMIA ensures
customer satisfaction
JUMIA puts its entire
attention in your
protection.
JUMIA accepts returns only if
all conditions are fulfilled:
The product is not the one ordered
The product is faulty
JUMIA also offers a 7 days period of
withdrawal for the customer to change
his mind.
JUMIA eases your
business management
JUMIA sends your product
back within a month:

Your role is Key for Customer Satisfaction
Sell reliable Products
Ensure Fast Delivery
• Genuine Products
• Reliable Product
Descriptions
• Quality Products
• Packaging Quality
• Fulfill 100% of orders
within 24h
• Select Fulfillment by
Jumia
Customer Satisfaction
Virtuous Circle
Richer
Vendor
Strong
Vendor
Happy
Customer
Returning
Customer
Strong Vendor
Did you know? Jumia follow closely its customer satisfaction with Weekly surveys
Never Cancel Orders

Incubation Training
Pricing & Strategic Assortment

• In this training, you will learn how to become a successful e-commerce vendor.
• You will learn to grow efficiently your assortment on Jumia and to beat other vendors on the
market thanks to an aggressive pricing strategy.
• After this training, you will be able to identify your hero products and focus on the most
valuable items of your assortment to maximize your sales and your profits.
Pricing & Strategic Assortment Training

27
Best Product at Best Price
The Secret of a Successful Online
Business
1. Bring your full shop online and
sell top quality products to avoid
returns.
2. Discuss with your account
manager and use products
wishlists
3. Identify your best products and
make sure you are the best at
selling them
The best products… …At the Best Price
1. Set aggressive prices.
2. Benchmark the
competition, and have
better prices
3. Play with promotions
and discounts directly
in your Seller Center

28
Bring your whole Shop Online to Maximize your Profit!
Assortment Live
Sales
Experience shows a strong correlation
between
online assortment and sales.
Put all the top quality products of
your shop on Jumia. Both quantity and
quality are important to become a
successful vendor.
Regularly add your new products in
your Jumia Shop.
Making your online shop the mirror of your classical one will maximize your profit on both channels!
Best practices to increase your sales.
Classical Shop Online Shop
=

29
Add New Strategic Products to your Assortment
He/She will be able to give
you products Wishlists.
Our team analyzed for you
tons of products, and knows
for sure that YOU should bet
on these ones.
Contact your
account
Manager
Receive
Product
Wishlist
Grow your
Assortment
Constantly discuss with
your Account Manager.
A Products Wishlist is a list of
future best sellers for you.
Use products synergies. If
you sell mobile phones, sell
accessories as well.
Add these products to your
assortment, and you are
sure to grow your sales.

30
Benchmark Everyday on Jumia to Always Ensure the Best Price 1/2
Exactly like in a market, you
must be aware of competitors
prices and beat them.
Visit Jumia, look for your
products and check
competitors prices (scroll down
to discover how to do).
Go back to your Seller Center
and update your prices to make
sure YOU have the best price
online.
Go to Jumia
Check prices
Update your prices
on Seller Center

31
Benchmark Everyday on Jumia to Always ensure the Best Price 2/2
Look for one of
your products
Compare the prices
and find the
cheapest one

32
Identify your Hero Products and Grow your Sales
Be sure to identify these
products and to be the best
vendor to sell them.
Update your stock to 0 in
Seller Center if you don’t
have them any more to
avoid out of stock and bad
ratings.
Identify
your best
products
Always
have stock
Have the best
price and make
more sales
You will always make most
of your sales thanks to 3 to
5 products.
Always have stock for
these products to avoid
missed sales.
Always have the best price
on Jumia for these products.
Benchmark with other
vendors if needed.
Don’t forget to use
promotions and discounts
in Seller Center. Look at the
dedicated training.

Incubation Training IV
Finance & Administration

• In this training, you will learn how your payments are processed and how Jumia helps you processing
them.
• After this training, you will be able to to get a clear overview of your financial transactions.
Finance & Administration Training

36
How does JUMIA assist your administration and finance ?
When a customer buys a product on your online shop, Jumia
supports you with :
ORDER VERIFICATION
Jumia Customer Service checks every order by phone or by sms
ORDER FULFILMENT
You have a dedicated team available to help you going through the
different steps of your order processing from pending to shipping
ASSISTANCE IN RETURNS
For each returned item respecting its return policy, Jumia commits to
bring back the item in good shape and within an agreed period
COMPUTING & MANAGING OF
PAYMENTS
1
2
3
4

Access your Account Statements in Seller Center
Click on « Reports » to
access your Account
Statements.

You can also look at old statements by choosing
a specific period.
Understand your Account Statements 1/2
The « Current Statement » shows you
details of :
o Orders/ Revenues
o Refunds
o Fees (charged by Jumia over the current
week)

39
Understand your Account Statements 2/2
The opening balance is the amount carried forward from
the previous Statement.
The closing balance reflects the gross payout, once
Jumia has perceived its commission & fees.
1. Calculate the Items Revenue = revenue of orders
delivered during the selected period
2. Compute the following Fees =
Commission : the commission charged on your
items sold
Pick fee: the fee charged if Jumia comes to your
shop
to get the product for delivering or for storing
Pack fee: the fee charged if Jumia packs your
products
Fulfilment by Jumia fee: the fee charged if Jumia
stores
your products in its warehouse and packs them.
1. Operate the Refunds = deduce revenue from valid
item returns by customers + calculate the payback of
commissions for these items.
1
2
3
Once the money has been collected, Jumia proceeds to
the following steps :

Example of Account Statement
• Choose the period you want to look at,
change it and get history of previous
account statements,
• Visualize the total revenue generated by
your sales.
• View the total amount of commissions &
fees for the period.
• See the total value of returned items, and
the payback of commissions for these
items.
• What Jumia owes you for the period:

41
Manage your Account Statements on a regular basis
Check your account statement in Seller Center every XX.
You will receive information about the revenues from your sales, the fees, the
returns...
However, if the statement is negative,
JUMIA will deduct the amount on XX.
If the Statement is positive,
JUMIA will credit you the
amount on XX.

42
Understand JUMIA’s policy
The commission and the fees perceived by JUMIA are specified in your Contract. Their amount may vary
depending on:
In case of returned item, JUMIA will pay you back the
commission.
The fulfilment method you
chose
Some fees depend on the shipment
type:
Fulfilment by vendor = pick fee
Crossdocking = pick fee + pack fee
Fulfilment by Jumia = pick fee +
Fulfilment By Jumia fee
The product’s
category
Phones & Tablets
TVs
Large / Small
Appliances
…
Fashion
The product’s size
The bigger your item,
the higher the
commision.

Return Policy
The product sent back is still in its
original plastic wrap
The product has not been used
There isn’t any missing part of the
product
The client has kept and sent back the
invoice of the product
Jumia customer service makes sure
the product is not faulty
Jumia comes to your place to bring
you back your items
Jumia reimburses you the
commission fees in the next payment
cycle
JUMIA guarantees returns in
the following cases:
JUMIA ensures
customer satisfaction
JUMIA puts its entire
attention in your
protection.
JUMIA accepts returns only if
all conditions are fulfilled:
The product is not the one ordered
The product is faulty
JUMIA also offers a 7 days period of
withdrawal for the customer to change
his mind.
JUMIA eases your
business management
JUMIA sends your product
back within a month:

Incubation
Commercial Plan and Promotions

• In this training you will learn how to integrate your products and your deals in our
marketing and communication efforts. You will understand what are our marketing processes
and how to benefit from them.
• After this training, you will be able to take control of your online business and decide where
do you want to invest in order to grow your sales significantly. You will understand all the
opportunities given to you and how to make the most out of them.
Order Management & customer satisfaction Training

47
Agenda
1 Benefit from our 2 main commercial processes
2 Master the Promotion Tool in Seller Center
3 Take Control of your Online Business with our Dedicated Solutions
4 Use Social Media
4 Optimize Visibility on Search Engines

48
Benefit from our 2 main commercial processes
Weekly Commercial Plan
Monthly Commercial Plan
Every Wednesday,
commercial team meets
and decide what will be the
products to be promoted
during the following week
on Monday.
Some promotions are
planned way in advance
and we anticipate by
selecting products to be
promoted weeks before
the event.
Join now the ship!
2
Discuss with your account manager every week and proactively
propose deals.
Anticipate the demand and prepare bigger stocks than usual.
Dedicate stocks only to your online sales.
Benchmark prices and make sure you have the best price on the
market.
1
Be aware of milestones in the promotion year of Jumia and
anticipate them in terms of pricing and stocks.
Master your Seller Center, subscribe to promotions on a daily
basis and constantly propose new products.
1
2
3
4
5
6

49
Master the Promotion Tool in Seller Center
Check if new promotions are open on a daily
basis.
Click on « Join Promotion » or « All
Promotions » to access the promotions
currently opened.
Follow the differents steps in order to propose
your best deals to be selected for our next
marketing pushes.
Come back to verify if your products have been
accepted and discuss with your Account
Manager to know how to have more products
selected.

50
Take Control of your Online Business with our Dedicated Solutions
Invest in our 360°communication
Onsite: display your products on banners,
sliders and visuals
Newsletter: have your products featured in
our newsletter.
Facebook: push your products to our
millions of fans.
Partners websites: we will follow your
customers and display
Your products even when they will not be on
Jumia.
Mobile Application: your products will
follow your cutomers
Everywhere thanks to our mobile App.
Offline marketing: billboards, TV, radio, be
everywhere right now.
Create your own identity on Jumia:
The Shop in Shop
Get your own dedicated shop on Jumia.
Create your own universe and choose the
design that matches your identity
Shop-in-shop is the very first step to get online
credibility. This is YOUR website, matching
YOUR DNA.
Cross-selling: Customers will spend more
time on your shop surfing on your
universe. This retention increases
accessories attachment rate.
Take the opportunity to reach millions of customers thanks to our marketing and communication solutions
Up-selling: Showing an organized universe to
the customer enhances your credibility and
brand equity. This trustworthiness increases
average basket price.

51
Use Social Media 1/3
Create your Business’ Facebook
page and post :
Efficient way to do marketing because you are
only targeting people who liked your page
News and
Industry trends
Funny and high-
quality photos
Uplifting stories
Interesting polls
or surveys

52
Create a LinkedIn Profile :
Post links to your Jumia product web page.
Your own content
Content that your
network will find
valuable
Join targeted
Groups
Educate online visitors with buyer’s
guides, infographics and instructional
Spend some time collecting good
articles, infographics and videos that
your network will appreciate.
Give your mind on discussions
frequently without directly promoting
your business
Create a Twitter Account
Tweet your most
enticing offers
Add links to your Jumia product web
pages
Ask them about their experience to
learn why they bought you. Thank
them and see how they're enjoying
the product.
Ask people about
their purchase
Feel free to send a link to people that
discuss their interest in a particular
product you have to offer.
Send them links
to your products

53
Upload Videos on Youtube
Edit your videos online very easily
 Allow you to do transitions and text
Monitor your views over time and
analyse your audience demographic…

54
Optimize your visibility on search engines 1/2
Improve your
Referencing on
Search engines
The higher ranked on the search results page,
the more visitors a website page will receive
Edit your website page content.
Increase its relevance to what people search
and to keywords typed into search engines
Try to increase the number of backlinks
= links from other sites to your Jumia website
page
SEO:
Search
Engine
Optimization
= =
Definition:

55
Optimize your visibility on search engines 2/2
Try to increase the number of backlinks to
your Jumia page
Edit your website page content and your
wording
Get online
Press
coverage
Create
valuable and
buzzworthy
content
Create
backlinks by
yourself
Hunt down news websites and ask how you
can submit a press release. At the end of it,
you can add a link to your Jumia web page
If you have outstanding product
descriptions or buyer’s guides, people will
tell others about it and that usually means
will link to it.
Ex: comment on a Blog that permits to give
ones URL.
In your content
Explain “how to “
Build a strategy to
get all the research
traffic :
Explain to the customer every
feature of your products and solve
his problems to get more customer
Think of the keywords you believe
the customer would type into
search engines and include them in
your content (product description…)

57
Get a deep view at your transactions
For more information about your transactions in a particular statement, you can click on transaction overview.
You may also export this information to Excel by clicking on
Export all
Select your date range and filter with
one of the following types of
transaction:
Item price credit : what Jumia owes
you when you sell an item
Item price: the amount of Money
deduced from your Account statement
when there is a return
Commission : what Jumia charged you
Commission Credit : the commission
payback when there is a return.

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