1. Jeremy Stieglitz
VP Marketing, Redwood Systems

2. The Lighting Market is Massive…
Source: Philips Lighting, 9/24/09 Analyst Day
Multi-billion-dollar
markets in:
• Lamps / Modules
• Other components
• Fixtures
• Controls
$80 Billion Worldwide : $20 Billion U.S. Commercial

3. …and LEDs Are Rapidly Taking Share
Source: Philips Lighting, 9/24/09 Analyst Day
$100B up for
grabs over the
next 10 years

4. The Energy Footprint in Lighting
 30% of electricity in
commercial buildings
 50% is wasted
 Controls solutions are
 Too rudimentary-or-
 Too expensive, complex
 Productivity impacted by
“one size fits all” lighting
 Difficult to “see into” or
manage
Source: 2005 Building Energy Data Book

5. Driver
AC Power:
Distributed
drivers at
each luminaire
DC
low voltage
Centralized
DC:
A new way to
deliver power
AC
high voltage
An Entirely New Lighting System

6. 1. New Power Architecture:
Centralized DC – Networked
2. Optimized energy efficiency:
Right amount of light at the right
time
3. Platform for building intelligence:
high density sensor grids
3 Key Innovations: 3 Key Value Props
More efficient, lower cost
faster, simpler install
50 - 75% energy savings,
measured and verified
Rich data on how space is lit,
heated, occupied, powered

7. Executive Team
Dave Leonard
CEO
Jim Sekinger
Sr VP Business
Development & Sales
Stewart Findlater
VP Engineering
Jeremy Stieglitz
VP Marketing
Former Cisco executive with proven track-record
scaling global teams and technologies to multi-$B
levels. Networking luminary applying skill-set to new
and growing market. Leadership positions at HP,
Sun, and Cray.
Decades of experience in starting,
positioning, and growing sales & BD teams
in the lighting and controls industry. Deep
M&A experience and global network from
his leadership roles at Philips.
Nearly 20 years of experience in
marketing ground-breaking networking
and software technologies to global
markets for Microsoft, Adobe, and
Cisco.
Consistently ranked in the top 10% of
engineering executives at Cisco.
Made a career of delivering significant
new technologies on-time and on-
budget.
Mark Covaro
CTO
Highly sought-after Silicon Valley engineering
executive. Critical roles in developing major new
technologies for Cisco, Sun, and AMD.
Possesses unique set of engineering skills that
drives Redwoodʼs “system-level” approach.

8. “Large Internet Search Firm” Results
Fluor.
On 24/7
473 kWh1
LED
On 24/7
285 kWh
Fluor.
Existing
Controls2
275 kWh
LED
Redwood
122 kWh
1. All energy usage on per week basis
2. Occ sensors + bi-level switch (Title 24); housekeeping include
56%
After
Before

9.  Right timing: LEDs present new disruptive digital
light source
 Right team: 50+ years at Cisco, Sun, Cray
developing systems into Billion dollar markets
 Strong traction with partners and customers
Redwood Systems Summary

10. “Thereʼs a way to
do it better − find it”
—Thomas Alva Edison