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Connecting With Moms Online Caroline Slootveg - Unilever
By looking at the trends… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Inthemotherhood.com was born
In words…… ,[object Object],[object Object],[object Object],[object Object]
Results….. ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Results….. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Experimentation…. ,[object Object],[object Object],[object Object],[object Object]
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Ogilvy Verge Unilever 13 9 7