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Trends in Web System Design
OPEN PUBLISH
30 July 2008
“Web publishing and related content management
technologies are still new to many people. In reality,
many of the underlying fundamental architectural
decisions in CMS products were made many years
ago. This session looks at ‘new world’ architecture,
changing web standards and the future direction in
which web CMS and publishing is likely to be headed.”
David Warwick
Web Standards – Design Coding
http://youtube.com/watch?v=a0qMe7Z3EYg
http://youtube.com/watch?v=T0QJmmdw3b0&feature=related
Most web applications in the CMS space
were conceptualized more than 5 years ago!
What’s changed?
Everything’s changed!
Granularity of web sites
Sites as applications
Fluidity and usability
So what is AJAX and more importantly what has it done?
Some examples
Which is the largest site?
How do they differ?
Content, application or meshing of both?
Structural AJAX example
© Hinchcliffe and Company – Web 2.0 Expo San Francisco – April 2008
TOP 10
So lets look at 9 more!
Open Gardens
Object Oriented
Service Oriented
Web Oriented
Mash Ups
Open Source
Open Standards
All about combining benefits!
© Hinchcliffe and Company – Web 2.0 Expo San Francisco – April 2008
Separation of Content from Form (Design)
Device difference
Purpose difference
Context difference
Audience difference
Re-use!
Push and Pull Marketing
SEO
SEM
SMO
Viral
Loyalty
Network Effect
Marketing and business drivers hit the web!
Harnessing Collective Intelligence
Personalization
Segmentation
Pre-emptive
Archival
Adaptive
Human (with efficiency ;-)
Data Sourcing
The web is hungry
and needs to be fed!
Sourcing data
Monetizing data?
Syndication of Content and Applications
RSS
Open API
Feeding and gathering.
Bandwidth
Rich Media
http://youtube.com/watch?v=LtKQNwqNLLk&feature=related
Mobility
Granularity (AJAX)
Community (Built for sharing)
Componentizing (Data from Form)
Utilization (Critical Mass / Network Effects)
Learning (Collective Intelligence / Using Data)
Gathering (Obtaining Data)
Distributing (Providing Data)
Bandwidth
Rich Media
Mobility
What does it all mean?
For Web CMS and related applications …
Some directions (future requirements)
All media types (not just text and images)
Aggregation point for multiple devices
Ingest, interpret and change outcomes based on sourced data
Embed, integrate or mash with other systems
Support greater data volumes
Deliver ‘push’ and ‘pull’ marketing outcomes
Work better than a desktop application.
Questions
Sydney
Suite 1, LG, 32a Oxford Street
Darlinghurst NSW 2010
Australia
www.komodocms.com
Contact
David Warwick
david.warwick@komosion.com
+ 61 2 9368 7420
+ 61 411 411 555
Melbourne
113 Ferrars Street
Southbank Victoria 3006
Australia
info@komosion.com
Komosion Pty Ltd

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Trends in Web Application Design

  • 1. Trends in Web System Design OPEN PUBLISH 30 July 2008
  • 2. “Web publishing and related content management technologies are still new to many people. In reality, many of the underlying fundamental architectural decisions in CMS products were made many years ago. This session looks at ‘new world’ architecture, changing web standards and the future direction in which web CMS and publishing is likely to be headed.” David Warwick
  • 3. Web Standards – Design Coding http://youtube.com/watch?v=a0qMe7Z3EYg http://youtube.com/watch?v=T0QJmmdw3b0&feature=related Most web applications in the CMS space were conceptualized more than 5 years ago! What’s changed?
  • 4. Everything’s changed! Granularity of web sites Sites as applications Fluidity and usability So what is AJAX and more importantly what has it done?
  • 5. Some examples Which is the largest site? How do they differ? Content, application or meshing of both?
  • 6. Structural AJAX example © Hinchcliffe and Company – Web 2.0 Expo San Francisco – April 2008
  • 7. TOP 10 So lets look at 9 more!
  • 8. Open Gardens Object Oriented Service Oriented Web Oriented Mash Ups Open Source Open Standards All about combining benefits! © Hinchcliffe and Company – Web 2.0 Expo San Francisco – April 2008
  • 9. Separation of Content from Form (Design) Device difference Purpose difference Context difference Audience difference Re-use!
  • 10. Push and Pull Marketing SEO SEM SMO Viral Loyalty Network Effect Marketing and business drivers hit the web!
  • 12. Data Sourcing The web is hungry and needs to be fed! Sourcing data Monetizing data?
  • 13. Syndication of Content and Applications RSS Open API Feeding and gathering.
  • 17. Granularity (AJAX) Community (Built for sharing) Componentizing (Data from Form) Utilization (Critical Mass / Network Effects) Learning (Collective Intelligence / Using Data) Gathering (Obtaining Data) Distributing (Providing Data) Bandwidth Rich Media Mobility
  • 18. What does it all mean? For Web CMS and related applications …
  • 19. Some directions (future requirements) All media types (not just text and images) Aggregation point for multiple devices Ingest, interpret and change outcomes based on sourced data Embed, integrate or mash with other systems Support greater data volumes Deliver ‘push’ and ‘pull’ marketing outcomes Work better than a desktop application.
  • 21. Sydney Suite 1, LG, 32a Oxford Street Darlinghurst NSW 2010 Australia www.komodocms.com Contact David Warwick david.warwick@komosion.com + 61 2 9368 7420 + 61 411 411 555 Melbourne 113 Ferrars Street Southbank Victoria 3006 Australia info@komosion.com Komosion Pty Ltd